1. PRESENTED BY:
PRINSON RODRIGUES
BEHAVIORAL SCIENCE
PRESENTATION

3. WHAT IS CREATIVITY?
• Creativity is the act of turning new and imaginative ideas into
reality.
• It is characterised by the ability to perceive the world in new
ways, to find hidden patterns, to make connections between
seemingly unrelated phenomena, and to generate solutions.
• Creativity involves two processes: thinking, then producing. If
you have ideas, but don’t act on them, you are imaginative
but not creative.

4. CREATIVE THINKING
• Mental characteristic that allows a person to think outside of
the box, which results in innovative or different approaches to
a particular task.
• Creative thinking embodies a relaxed, open, playful approach
and is less ordered, structured and predictable than critical
thinking.

5. CONVERGENT AND DIVERGENT
THINKING

6. CONVERGENT THINKING
• It generally means the ability to give the "correct" answer to
standard questions that do not require significant creativity.
• Examples:
• Multiple choice tests
• Spelling tests
• Math quizzes

8. DIVERGENT THINKING
• Divergent thinking is a thought process or method used to
generate creative ideas by exploring many possible solutions.
• It typically occurs in a spontaneous, free-flowing, 'non-linear'
manner, such that many ideas are generated in an emergent
cognitive fashion.
• Example: Brainstorming

11. IDEA GENERATION AND
EVALUATION

12. IDEA GENERATION AND EVALUATION
• Ideas can be generated and evaluated using the following
steps:
• Identifying and evaluating new ideas
• Avoiding the wrong ideas
• Checking interesting trends and ideas
• Using brainstorming to generate ideas

13. IDEA GENERATION AND EVALUATION
(BRAIN STORMING)
• Brainstorming is a group method of gathering ideas
pertaining to the solution of a problem. This technique can
also be used to identify local problems in need of solution.
• Brainstorming creates new ideas, solves problems, motivates
and develops teams. This is because it involves members of a
team in bigger management issues, and it gets a team
working together.
• Personal brainstorming - just by yourself - is very useful for
creativity, planning, presentations, decision-making, and
organizing your ideas

14. BRAIN STORMING PROCESS
• Clearly define the topic to be brainstormed.
• Aim to generate as many ideas as possible.
• Don't change, criticize or evaluate any idea.
• Encourage each member to present as many ideas as
possible.
• Keep going until all ideas have been presented.

15. BRAIN STORMING EVALUATION
• Evaluating the results is the final and most important part of
the Brain Storming process.
• At the end of a successful brainstorming session you will have
a long list of ideas. Now you will need to separate the “jewels”
from the “junk” and create a manageable list of feasible ideas
that are worthy of further investigation.
• Clarify: Make sure everyone understands what each idea
means.
• Categorize Ideas: Combine related ideas. Re-write your list or
rearrange post-it notes.
• Rank Order Ideas: Ranking the brainstorming results helps to
focus a team's efforts to find workable solutions to the issue
at hand.

16. IMAGE GENERATION AND
EVALUATION

17. IMAGE GENERATION AND EVALUATION
• Image generation is another method of creative thinking, it is
the practice of using pictures to solve problems, think
through issues and communicate clearly.
• Random Picture Technique (or Picture Association) is the
method that is most popularly used.
• The first thing you need for this technique is, fairly obviously,
a random picture. This is then used as a prompt to come up
with new ideas and solutions

18. HOW TO PERFORM PICTURE ASSOCIATION
• If you’re truly stuck for ideas, perform an image search on
your topic of choice, pick a random photo. Work backwards
from the picture, developing a story around how the photo
was taken.
• With a picture in front of you, extract an idea from it, or
imagine a similar theme/person/action happening within your
own situation.
• Next think of how you can use that new
situation/object/attitude in your own situation. It does not
immediately have to be a positive solution but you may later
be able to move from it to a good solution.

19. PRECAUTIONS TO RANDOM PICTURE
TECHNIQUE
• You must be careful of deciding when a specific picture is of
use.
• If you are trying to choose a picture which fits into the
problem you are trying to solve then you end up with a
picture which is not random.
• You also have to be careful of linking the picture with an idea
you already know about. You have to train your mind not use
the technique with an old idea to show that the old idea is
good.
• Also, you may just stare at the picture and think how nice the
picture is and not get anything out of it except a sense of
well-being.

20. DEBATING

21. WHAT IS DEBATING?
• Competitive debating is a fun activity akin to a game in which
we examine ideas and policies with the aim of persuading
people within an organised structure.
• It allows us to consider the world around us by thinking
about different arguments, engaging with opposing views
and speaking strategically.

22. SIX PHASE MODEL OF CREATIVE
THINKING

23. ICEDIP MODEL
• The ICEDIP model divides creativity into six phases:
1. Inspiration
2. Clarification
3. Evaluation
4. Distillation
5. Incubation
6. Perspiration

24. ICEDIP MODEL
• INSPIRATION, where you explore, generate ideas, have visions,
research similar projects, brainstorm and dream.
• CLARIFICATION, where you discuss your aims, focus on your goals,
research costs and assess risks.
• EVALUATION, where you assess which ideas have best potential, and
how to improve your work as it moves forwards.

25. • DISTILLATION – the process of concentrating or boiling your ideas
down into a single vision.
• INCUBATION, or not thinking about your idea! This phase is about
letting go and allowing new connections to happen naturally. You
may have the occasional ponder.
• PERSPIRATION, the hard work phase where you actually put plans
into action, with determination.
ICEDIP MODEL

26. THANK YOU!