More Related Content Similar to Business Turns Social: Key Learnings from the Social Intranet Study (20) More from Prescient Digital Media (20) Business Turns Social: Key Learnings from the Social Intranet Study1. The Social Intranet Study 2011
Watch the webinar video instead
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4. Agenda
• Social media @work
• Technology & price
• Use & satisfaction
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7. Social media @work
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9. One or more 2.0 tools
Social Intranet Study, 2011, Preliminary Data, 1401 participants
61%
Most popular:
•Blogs
•Discussion
•Instant Messaging
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10. Blogs
Social Intranet Study, 2011, Preliminary Data, 1401 participants
75%
26% enterprise
deployment
49% limited
deployment
of those orgs that use social media 5% have no plans
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11. Strictly Confidential © 2009 Prescient
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© 2011 Prescient Digital Media
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12. Wikis
Social Intranet Study, 2011, Preliminary Data, 1401 participants
61%
19% enterprise
deployment
42% limited
deployment
12% have no
of those orgs that use social media plans
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15. and in German...
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16. Employee Networking
Social Intranet Study, 2011, Preliminary Data, 1401 participants
43%
19% enterprise
deployment
21% limited
deployment
22% have no
of those orgs that use social media plans
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17. SharePoint My Sites
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18. Newsgator
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19. IBM – using Lotus Connections
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20. Technology & price
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21. Technology platform
Social Intranet Study, 2011, Preliminary Data, 1401 participants
34%
27% CMS
20% Custom
built solution
14% Hybrid
solution
Portal solutions (e.g. SharePoint)
4% Social media
platform
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23. Vendors
Social Intranet Study, 2011, Preliminary Data, 500 participants
55%
23% WordPress
22% Facebook
20% Google Sites
10% Blogger
Microsoft SharePoint 9% Lotus Connections
9% MediaWiki
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25. Price
Social Intranet Study, 2011, Preliminary Data, 500 participants
38%
14% $10 – 25k
10% $25 – 50k
10% $50 – 100k
9% $100 – 200k
Less than $10,000 17% $200k or more
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26. The Social Intranet
• An intranet that features multiple social media tools for
most or all employees
• Multiple social media tools with at least some or
limited exposure (optional) from the main intranet or
portal home page
• Woven into most aspects of content consumption
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27. Social Intranet
Social Intranet Study, 2011, Preliminary Data, 1401 participants
A social intranet
55%
consists of many
social media tools
for most if not all
employees with
home page
integration
27
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28. How Social?
Social Intranet Study, 2011, Preliminary Data, 1401 participants
47%
39% Limited
some enterprise
social tools
14% Full social
intranet
Elementary (1 or 2 social tools)
28
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30. Use & satisfaction
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31. Can anyone contribute content?
Social Intranet Study, 2011, Preliminary Data, 1401 participants
68%
User comments
User ratings
Wikis
Blogs
Etc.
31
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32. Executive content
Social Intranet Study, 2011, Preliminary Data, 1401 participants
12% 2x + per day
28% Rarely or Never
15% 1x per day
14% 2x + per wk
17% Weekly
14% Monthly
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33. Biggest content contributors
Social Intranet Study, 2011, Preliminary Data, 1401 participants
79%
57% Customer Svc
51% Marketing
28% Ops / Prod
27% Admin
Of organizations have
communicators that are regular 26% C-suite / Exec
contributors
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34. Overall Satisfaction
Social Intranet Study, 2011, Preliminary Data, 1401 participants
30%
45% Satisfactory
22% Poor
4% Very Poor
Very Good (6%) or Good (24%)
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35. Employee Satisfaction
Social Intranet Study, 2011, 1401 participants
28%
38% Satisfactory
26% Poor
9% Very Poor
Very Good (6%) or Good (22%)
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36. Executive Satisfaction
Social Intranet Study, 2011, Preliminary Data, 1401 participants
28%
38% Satisfactory
26% Poor
9% Very Poor
Very Good (6%) or Good (22%)
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38. Governance & Policies
Social Intranet Study, 2011, 1401 participants
72%
Governance, policies or standards
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39. Replacing their social media
Social Intranet Study, 2011, 1401 participants
55%
27% Plan to
replace within 6
months
30% Have no plans
to replace their
tools
Plan to replace their tools in the
next year
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40. Planning
• Assessment – document what management wants &
expects; document what employees want & expect
• Requirements – develop a list of particular functional
requirements before selecting a solution
• Technology – evaluate and select your software, instead of
being ‘sold’ a solution
• Pilot – test a new system; tweak & refine based on results
• Change management – market, promote, train, etc.
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41. Transfield Team Sites
1. Request a Team Site
2. Learn “When” & “What” to use a team site for
3. Read the Quick Reference Guide
4. Review the Team Site user guidelines
5. Checklist for establishing a new site
6. Enroll in a Team Site workshop
7. Watch a Team Site video tutorial
8. Follow a Team Site user tour
Source: Intranet Innovation Awards / Transfield Services, Step Two
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42. Key lessons
• You get what you pay for
• Change management = use and satisfaction
• Work from a plan that includes employee requirements
• Executives set the tone (support & use)
• Cross-promote in relevant content (e.g. News story
links to the relevant wiki, blog, discussion forum)
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