1. TECNIA INTITUTE OF ADVANCE STUDIES
BUSINESS COMMUNICATION
PRESENTATION ON COMMUNICATION
Submitted to-:MS.RUBEENA BANNO
SEMISTER-:II
SECTION-:A
SHIFT-:EVENING
Submitted by-:Prerna

2. DEFINATION OF COMMUNICATION
 It may be defined as the process of
sharing information ideas feelings as to
create mutual understanding among the
people
 It is the process of the change of the
ideas opinions emotion between two or
people(atleast two people that are
called as the sender and the reciver )

3. Process of communication
1. Flow chart
Noise
1)Source
(sender)
2)Encoding
3)Channel
and medium
6)Feedback 5)Decoding 4)Reciver
Noise is
The comman
Element which create disruption
In the communication process

4. Communication process
 The communication is a dynamic process that begins with the
conceptualizing of ideas by the sender who then transmits the
message through a channel to the receiver, who in turn gives the
feedback in the form of some message or signal within the given
time frame. Thus, there are Seven major elements of
communication process:

5. Sender:
The sender is the source of the message that initiates
the communication. The sender has a message or purpose
of communicating to one or more people. A manager in an
organization has to communicate information about the
tasks to be achieved or a production deadline to be met
by his subordinate employees..
Encoding:
In the next stage, encoding takes place when the sender
translates the information or message into some words,
signs or symbols. Without encoding the information
cannot be transferred from one person to another. In
encoding the message, the sender has to choose those
words, symbols or gestures that he believes to have
the same meaning for the receiver.

6. Channel:
The channel is the medium used for transmission of
information or message from sender to receiver. There
are various media like telephone, mail through post,
internet, radio, TV, press etc. For communication to be
effective and efficient, the channel must be appropriate
for the message. A phone conversation is not a suitable
channel for transmitting a complex engineering diagram
Receiver:
The receiver is the person who senses or perceives or
receives the sender’s message. there may be just one
receiver or a large number of receivers. The message
must be prepared with the receiver’s background in mind.
An engineer in a software organization should avoid
using technical terms in communicating with his family
members.

7. Decoding:
Decoding is the process through which the receiver
interprets the message and translates it into
meaningful information. It may be remembered that
decoding is affected by the receiver’s past
experience, personal assessments of the symbols
and gestures, expectations, and mutuality of
meaning with the sender.
Feedback:
In communication is the response, reaction, or
information given by the recipient of a message to
the sender. It is the process of letting someone
know which areas they need to improve

8. Noise:
Communication noise can be defined as any
barrier preventing an effective
communication process. When a form of
noise disrupts the communication process
from the sender to the receiver, it is
considered communication noise.

9. 7c of communication are as follows
 Clarity:
means you, as a sender of a message, will deliver a specific
message. Your message should have very specific goals. So
rather than trying to say too many things at the same time,
make sure that you state clearly what you want your audience
to do.
 Completeness:
Effective communication depends on the completeness of the
message. Incomplete messages create ambiguity in the
audience. A complete message brings the desired results
without any expense or additional information.

10. Consideration:
consideration implies “stepping into the shoes of
others”. effective communication must take the
audience into consideration, i.e, the audience's view
points, background, mind-set, education level, etc.
Conciseness:
Is communicating complete information about a
topic or idea in a few words.
Correctness:
the accuracy of thoughts, figures, and words. If
the given information is not correctly conveyed,
the sender will lose reliability.

11. Courteous communication
acknowledging your audience by
showing respect, making eye contact
and speaking politely and
conversationally.
Concentration:
Concentration means focusing solely
on what the speaker is saying.

12. t
Thank you...