31. T H E T R U T H
OUR CUSTOMERS
ARE DISSATISFIED.
”
32. ✱ They can’t buy easily.
✱ They can’t find their way around.
✱ They feel out of their depth.
✱ They think the quality is poor.
✱ They don’t feel valued or listened to.
So they don’t refer you.
So they write bad reviews.
So they don’t share photos.
So they don’t respond to new offers.
So they never come back.
45. CULTURE
1. Put CX at the top of your agenda
2. Map the customer experience
3. Understand the role digital plays
4. Tiny Noticeable Things
5. Don’t be stubborn!