Business Intelligence - im realen Geschäftsleben wirklich praktisch nutzbar? Mag. Roman Chromik, MBA (Cards & Systems).

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strictly technical company full-service digital agency
as the digital market shifted – so did Cards & Systems – from a strictly technical to a full-service digital agency…
today, businesses need a holistic approach which incorporates BI and data analytics to inform marketing strategies…

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Experimental Data Scientist - UI/UX Experts – Developer – Creatives – Designer - Digital Marketing
Specialists
Our team includes experts in each discipline of on-/offline project management, creative user experience,
technology and development, digital marketing, and business strategy.

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SQL-on-HADOOP meets CARDS & SYSTEMS
…it‘s not possible that we are all wrong in choosing Hadoop: more than half of the Fortune 50 use
Hadoop… So do we – since we deployed Hadoop in a traditional onsite datacenter in our Vienna Office at
the end of 2016.
C&S BI service include: customer segmentation, basket analysis (puchasing
patterns), product/campagin recommendation, self-learning campaign optimization,
market & marketing intelligence, competitor assessment (incl. app/web analytics),
social media (live) monitoring, price monitoring, (live) dashboards and reporting,
on- and off-line analytics, individualized realtime communication for all-channels
and web/mobile applications
In order to present holistic
solutions to our clients
we developed the
C&S BI Engine:
...YOUR DATA IS SAFE WITH US – VALUE ADDED!

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Market Intelligence includes:
- Data on existing clients
- Targeted consumer habits
- Product and Market Trends
- What the competitors are doing

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Objectives of a BI exercise include:
- Understanding of a firms internal and
external strengths and weaknesses
- Understanding of the relationship
between different data for better
decision making
- Detection of opportunities for (digital)
innovations
- Cost reduction and optimal deployment
of resources

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(1) We know how to detect external influencing factors
(2) We analyse your (un)structured data
(3) We bridge the gap between (1) and (2)
(4) We craft policies
(5) We identify possibilities (strengths / weaknesses)
(6) We select and implement the right tools
(7) We deliver results
(8) We lift the secret of success

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- Definition and ranking of relevant sales
channels – online, mobile & brick-and-mortar
- Focused marketing (automation) tool
selection and usage
- Specific content editing – what kind of content
should be delivered when and most of all how
(channel) to whom

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C&S – BI ENGINE....
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... BI SETUP FOR RESULTS
Hadoop-manager
DATA SCIENCE
INTERPRETATION & VISUALISIERUNG
C&S Server/Infrastuktur (Vienna-based)
SECURITY Netzwerk Co-Location
ETL
TRANSLATOR, STORY TELLING, MARKETING-INTELLIGENCE
STRATEGY REVIEW

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Interpretation & Visualisierung
Clustering & Segmentation (Data Science)
Data Transfer Clean Clear
Implementation, Story Telling, Marketing Intelligence
ERGEBNIS/STRATEGIE REVIEW mit
dem Auftraggeber
Data Structuring, Data Model Development
Strategy Development
Verhaltensbasierte,
kundenzentrierte
Analysearbeit der
bestehenden Daten
und unter
Berücksichtigung der
IST-Analyse
Integration der
neuen
Ergebnisse
und iterative
Analyse-Zyklen Aufbereitung der
Analysergebnisse mit
Marketing- und
Conversion-Fokus
Entwurf, Diskussion und
Entscheidung der
Umsetzungsstrategie
Detailumsetzung,
Content-
Entwicklung,
Gesprächsleitfäden
, Tool-Adaption

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Results delivered by Visualisation
Die Visualisierung der Ergebnisse
kann auf Kundenwunsch
automatisiert, auch live, mittels
folgender Tools ermöglicht werden:
- Helical Insight
- Tableau
- Plotly