Case Study

1. By-
Praveen Sidola
Turner test Prep Co.
Situation Analysis
Case is related with a “Resource based View entrepreneurship”, Jessica a significant good student
but discarded by corporate fortunately found that she is good in teaching. So with this input, a
business plan & with the help of local venture capital firm she started coaching institute.
Turner test Prep Co. helps students to prepare for CPA exam which gives competitive advantage,
even though the institute in doing well but only able to capture 10% of the market share.
Primary Problem
No prior Market research- she was not focussed on being an entrepreneur, thus she had no
knowledge about the market and she did not go for market research also which lacked the basic
advantages to be more competitive than her competitors.
Secondary Problem
Even though 3 years have been completed, the institute is not able to achieve its breakeven point
Small market share
SWOT Analysis of organization
Strength
excellent performance
Weakness
Higher fees Structure
High operational cost
Opportunity
Huge market
Threat
High competition
Substitute methodology

2. Character analysis
Strength of Jessica- A good student / teacher
Weakness - Poor to prove her capability
• Generation of alternatives
Market research
Achieve breakeven point
Increment in market share
Suggestions from the options generated
No prior Market research
It is clear from the case that there is no prior market research connected before establish the
institute
Option
So, even though it is the 3rd year there is a need of identify the customer need perception
Solution
Feed back from existing student
Survey in other institution as well as corporate
Even though 3 years have been completed, the institute is not able to achieve breakeven
point
Option
Control operational cost
Solution
Use the sheared resources
Have a partnership plan with faculty on the basis of profit loss sharing
Small market share
Option
Fees reduction
Solution
A fee is slightly higher then competitor, so as a new entrance either fees should be less or equal
to the competitor is proposed.

3. Reduction of fees will increase the strength of student so revenue issue will resolve
• best solution
Market research
• Learning from the case
My understanding from the case is, even though you have good resource but there is a need of
market research before its commercialisation.