1. THE BRITISH MEDIA
ONE OF ITS KIND

2. LEARNING OBJECTIVES
Introduction of British Media
British Television British Newspaper
• Media Channels • History of British Newspapers
• The BBC • Industry Key Facts
• BBC Offerings • The Different genera of
• BBC Reach newspapers
• Types Of TV Programme • Emergence of online news
• Viewers Choice
• Television Trivia British Radio
• British Radio Fact File
• Digital Radio
• Rise of Digital Audio
Broadcasting

3. INTRODUCTION OF BRITISH MEDIA
• The first public broadcasting on TV was done by
private companies in 1922.
• In 1926, the British Broadcasting Corporation (BBC)
was set up, and the BBC radio was born.
• In 1936, BBC TV, the world’s FIRST public TV service
began broadcasting.

4. • This was followed by 20 years later by the first
privately owned TV stations.
• In 1951, there were 600,000 TV viewers in Britain- five
years later that figure had reached 6 million.
• By the 1980s, almost everybody in the country
watched TV some time during the week, many
watching it for at least part of every evening.

5. BRITISH TELEVISION

6. TELEVISION
• The first Broad Cast by the BBC
was from Alexander Palace in
London in 1936 to a very small
audience.
• In 1959, it make its first broadcast
coverage of the general election.
• It now provides 8 public service
television channels in the UK.

7. MEDIA CHANNELS
• Public Service Television Programmes
• BBC ONE
• BBC TWO
• BBC THREE
• BBC FOUR
• CBBC
• Cbeebies
• BBC NEWS 24
• BBC Parliament

8. BRITISH BROADCASTING CORPORATION
• The BBC is a public service whose
Trustees are appointed by the
government. The trust has final
responsibility for all aspects of
broadcasting on the BBC.
• Day-to-day management and
decisions are taken by the
Executive Board, chaired by the
Director General. The government
does not therefore have any direct
control of public broadcasting.

9. BBC OFFERINGS
Different Programmes
• The BBC broadcasts local programming includes daily
local news and a weekly documentary.
• Outside of the UK, the BBC also broadcasts a growing
number of commercial Television programmes. BBC
World, BBC Food, and BBC Prime are available in many
places around the world.
• Much of the programme content is drawn from the
BBC’s programme archive for which UKTV pays a license
fee to the BBC

10. • There are three commercial television national
networks, ITV (or Channel 3), Channel 4 and Channel
5. Although commercially-funded, each of these
services has an obligation to provide some
programming which is deemed to be ‘public service.’
• Viewers have a choice of programmes from 8 o’
clock in the morning with Breakfast Television to late
night shows.
• ITV had 24 hour broadcasting.
• All the channels except channel 4 are obliged by law
to be impartial and neutral in dealing with social and
political affairs.

11. BBC REACH
Who is the BBC available to?
• BBC world is an advertiser-
funded 24 hour International
news, information and analysis
channel and is available to
about 168 million homes
around the world.
Advertisements
• A d v e r t i s e m e n t s m u s t b e
distinct and separate from
programmes and must not
exceed 7 minutes per hour.
They may not be shown during
broadcasts to schools or
broadcasts of religious schools.

12. HOW PROGRAMMES ARE MADE
• At least 86% of all programmes in the peak viewing
period on ITV and channel 4 must come from British or
European Sources.
• About 20% of BBC Programmes are from foreign
Sources, these are mainly from America and are
mostly films or series.

13. Types Of TV Programme
• Informative Programmes: news, current affairs,
religion, schools programmes, children’s informative.
• Narrative Programmes: Plays, Dramas, TV films,
feature films.
• Entertainment Programmes: Entertainment, variety
music, children’s entertainment, sport.

14. VIEWERS CHOICE
• The BBC and ITV are obliged to try to maintain a
rough balance of all these types of programmes in
their schedules and the table below shows the
percentage of time allocated for each in a typical
week.

15. Audience Response
• Watching TV is the most common leisure activity for 8/10 men
and women.
• In 2008, on average, people spent 26 hours per week
watching TV. People in non-manual occupations watched
about 7 hours less per week than those in manual
occupations.
• More than ¼ of adults in England in 1005/2006 watched TV for
an average of two hours per day, with 23% watching for
around 3 hours.
Most popular programmes
• The most popular Television programmes viewed were the
news (national or local), watched by 65% if viewers, followed
by films (61%), comedy (54%), and live sport coverage (51%).

16. TELEVISION TRIVIA
• Whilst TV has replaced the radio to some extent,
radio services have also grown. Digital radio and TV,
access to the inter net and new ways of
downloading, storing information and
entertainment have transformed the way that we
experience broadcasting.
• Technology will continue to change rapidly, with
new advanced products continually being
produced, but the current structure of broadcasting
is outlined below.

17. • Both public and private broadcasting companies
earn some of their revenue through the sale of
programmes (for example, drama videos).
• In addition to the license fee, the BBC also earns
some revenue from the sale of publications
connected with BBC programmes, hire and the sale
of educational films and exhibitions based on
programmes.

18. BRITISH NEWSPAPER

19. HISTORY OF BRITISH NEWSPAPERS
• History of newspapers can be traced
many centuries from now. It started in
early 15th century, and by 17th century
newspapers witnessed the ‘beginning
of the age of enlightenment’ (Clarke
2004 p39).
• The industry was said to be in the
developing phase as people wanted
more political and social awareness.
• From 18th century the newspaper
industry in UK became more matured
due to the growth of advertising,
which led to an increase in sales.

20. • Gradually towards the end of 19th Century it faced
slowing downturn which in last 5 years have
created a massive impact on the whole industry.
• The newspaper market is now striving to uphold its
tittle and new innovations are incessantly tampering
the growth of the market.
• Interestingly, World Association of Newspapers
(2008) ranked UK 17th in terms of the availability of
paid-for titles and it also had highest circulation
outside the domestic market.

21. midYmarket" papers" are" the$ Daily$ Mail$ and$ Daily$ Express." The" upYmarket" papers"
include"The$Daily$Telegraph,$the$Financial$Times,$The$Guardian,$The$Independent$and$
INDUSTRY KEY FACTS
The$Times"(Keynote"2008)."
"
• Keynote (2010) National" Readership" Survey"UK’s the" readers" have" been"
According" to" the" estimates that the 2011," total newspaper
market is valued around £ 5.78 billion, but it is witnessing
divided"into"equal"social"grades"depending"on"their"occupation"and"income."This"is"a"
a sharp decline over time.
measure"to"define"the"various"classes"of"readers"as"stated"in"table"1.""
• According to the National Readership Survey 2011, the
"
readers have been divided into equal social grades
Table"1:"Social"grades"of"readers."
depending on their occupation and income.
% of population
(NRS 2010)
A Higher managerial, administrative and professional 4
B Intermediate managerial, administrative and professional 22
C1 Supervisory, clerical and junior managerial, administrative and 29
professional
C2 Skilled manual workers 21
D Semi-skilled and unskilled manual workers 15
E State pensioners, casual and lowest grade workers, unemployed with 8
state benefits only
!

22. THE DIFFERENT GENERA OF NEWSPAPERS
Broadsheet Tabloid
• They are often referred as the • They are often referred as the
quality newspapers. popular newspapers.
• S u c h n e w s p a p e r s a r e • These newspapers have have
established more then 100 vast readers.
years back.*
• They are very cheap and are
• These newspapers are very easily available.
expensive.
• It is read mainly by the lower
• Read mainly by the highly
educated and elite class. income class, labors and
workers.
• Examples: The Guardian, The
Times, The Daily Telegraph, • Examples: The Sun, The Daily
The Independent. Mail, The Daily Mirror.

23. EMERGENCE OF ONLINE NEWS
• The Newspaper Marketing Agency (2012) found that
there are 20 million readers who read newspapers
everyday and 30 million viewers registered to online
newspaper sites.
• The digital world has taken over traditional means of
mass media and communication. Smart phones,
laptops, and other gadgets such as an iPad, means that
e-readers with Internet have detoured conventional
forms of reading.
• Therefore almost all leading newspaper titles have
evolved with time and adapted the digital form of news
and keep their web sites up-to-date.

24. BRITISH RADIO

25. BRITISH RADIO FACT FILE
• There are around 600 licensed radio stations in the
United Kingdom.
• The most prominent stations are the national
networks operated by the BBC.
• The BBC also provide 40 local radio services, mainly
broadcasting a mix of local news and music aimed
at an older audience.

26. DIGITAL RADIO
• T h e U K c u r r e n t l y h a s t h e w o r l d ' s
biggest digital radio network, with
103 transmitters.
• In the UK, 29.5% of all radio listening hours in
2012 were through digital platforms.
• Digital radio in the United Kingdom is being
promoted by radio stations and the
broadcasting industry on the premise that it
provides a wider choice of radio stations, is
easier to use

27. RISE OF DIGITAL AUDIO BROADCASTING

28. SYNOPSIS
• Media of the United Kingdom consist of several
different types of communications media: television,
radio, newspapers, magazines, and Web sites.
• The United Kingdom has a diverse range of media
providers, the most prominent being the state-
owned public service broadcaster.
• Its medium of communication has always been
advanced and sophisticated which has been
followed by many nations!

29. THANK YOU