A thought on how can we take Product Decisions by keeping both User and Data in Mind.

1. USER VS DATA
Presented by Prashant Mahajan

2. SUMMARY OF
CONTENTS
OUR MAIN
TOPICS TODAY
Intro
Problem
Context
Data Driven Development
User Drive Development
What to do
Pixelast | Design and Tech

3. Pixelast | Design and Tech
INTRO Started at Paytm, Launched Paytm QR Code along
with Payments
Worked at Tokopedia (Indonesia) as Product Lead for
Growth and Dat Products
Then finally went to Branch (California) as Senior PM
for Core Platform
Prashant -

4. Decisions - The Life of PM
Pixelast | Design and Tech
Ideation Development Growth
What to Build
Why to Build
Competition Analysis
Market Analysis
Internal Metrics
How to Build
User Flow
Design Choices
Dev choices
Prioritization
How to Build
How much to invest
How to improve
Should you add
Feature X
Prioritization
WHY THIS
DEBATE
USER VS DATA

5. User Data
WHAT IS THE
DEBATE
USER VS DATA

6. WHAT IS THE
DEBATE
USER VS DATA

7. DATA DRIVEN
CONTEXT
Started in earlier software development
Leadership focussed
With advent of tracking and data,
gaining popularity again

8. DATA DRIVEN
PITFALL
Causation vs Correlation

9. DATA DRIVEN
PITFALL
Lack empathy
This will increase CTR, DAU, MAU
but disappoint users

10. DATA DRIVEN
PITFALL
Could be misleading
Trends and studies like Chatbots,
Blockchain, etc. all raise hope,
quote data and then fail.

11. DATA DRIVEN
PITFALL
Other issues -
Need prior investment
Too many data sources
Cause Delays
Limits innovation

12. DATA DRIVEN
EXCEPTIONS
Incidents - Check what changed, which system is affected, where data is coming
TAM - How much will it cost, How much will you sell it for, Customer willingness to
pay, etc.
Industry - Payments, Supply Chain, Bio-Tech

13. USER DRIVEN
CONTEXT
Started with Lean/Agile
New Mantra for Startups, Designers and PMs
With increasing ways to track users gaining popularity
Industry - B2B vs B2C

14. USER DRIVEN
PITFALL
Limits Innovation

15. USER DRIVEN
PITFALL
Human Bias

16. USER DRIVEN
PITFALL
Dependency

17. USER DRIVEN
PITFALL
Other Pitfalls
Expensive
Lack Support
Cause Delay

18. USER DRIVEN
EXCEPTIONS
Industry - B2B vs B2C, Hospitality, Luxury, Mental Health etc.
Environment - If there is a cultural or social issue forget numbers.
Use Case - Flights got cancelled due to Covid-19 so issue refund, extend
subscriptions, client is too big to be lost.

19. MISSING ELEMENT
GUT FEELING/INTUTION
You will be wrong, a lot of time,
key is to learn from mistakes
and eventually you will get better.
Comes with Experience
Comes with Experimentation
Comes with Knowledge
Comes with Exposure
Comes with Failure

20. SO WHAT TO DO
Data
User Intution
Your Product
Decision

21. SO WHAT TO DO
First Principle
Question assumptions and
question everything

22. SO WHAT TO DO
Ask the Right Questions

23. SO WHAT TO DO
Read Between the lines

24. SO WHAT TO DO
Zoom Out and See
Bigger Picture

25. SO WHAT TO DO
Data
Which User Behaviour is driving which metric
Use Data to Understand User

26. SO WHAT TO DO
Define Success

27. SO WHAT TO DO
Be willing to
change your mind

28. SO WHAT TO DO
Be a Data and
User Informed PM

29. QUESTIONS? COMMENTS?
prashant@prashantmahajan.com
EMAIL