2. What is Social Media?
• The use of web-based and mobile technologies to
turn communication into an interactive
dialogue.
• A group of internet-based applications that build
on the ideological and technological foundations
of the web that facilitate the creation and
exchange of user-generated content.
• Social Instrument of Communication
3. Background
• Marketers place high value on social media, 90% of
marketers indicate that social media is important for
their business.
• Marketers want to know how to monitor and measure
the ROI of social media and integrate their social
media activities.
• 77% of marketers plan on increasing their use of
YouTube and e- marketing.
• E-marketing forms the baseline for 86% of marketers
in India.
• 36% of Indian marketers’ invested more than 10% of
their budgets in e-Marketing
4. Introduction
Social Media is a vital element for the online
business.
Art of producing traffic to site for generating
business through online social group.
Used as a branding tool and can increase
conversion, sales tracking, page views and add
exposure.
Simple and low cost way if increasing sale and to
bring traffic to the website.
Twitter.
Facebook.
Linkdln.
Others medias ( Faves, Delicious, etc.)
5. Objectives
• To analyze the effective communication strategy
through social networking sites.
• To study the effectiveness of brand communication
through social networking sites.
• To find the impact of interaction through these
communication among users (with reference to Face
book, Twitter and Linkedin).
6. Methods
• Blogging
• Personal website or blog
• Article selling
• Email sending
• Use social networking websites
• Video promotion
• Press Release or media release
• Search Engine Optimization
7. Social Media Examples
• Collaborative Projects . . . . . Wikipedia
• Blogs and Microblogs . . . . . WordPress / Twitter
• Content Communities . . . . . YouTube
• Social Networking . . . . . . . . Facebook
• Virtual Game Worlds . . . . . . World of Warcraft
• Virtual Social Worlds . . . . . . Second Life
8.
9. • Twitter is an online social networking and
microblogging service that enables its users to
send and read text-based posts of up to 140
characters, informally known as "tweets ".
• Twitter has 200 million users as of 2011,
generating over 200 million tweets and handling
over 1.6 billion search queries per day.
• Find and follow interesting people based on your
search criteria.
10. • With Twitter Search you can:
▫ Monitor what people are saying about your
business and industry.
▫ Keep track of things that are interesting to you
and find new and interesting people to follow.
▫ Research and monitor your competition .
• Interact with people already talking about your
search topic by sending them an “@” message.
• Use the info as market research to find out what
others are saying about a particular topic…
including your competitors.
11. • With over 800 million active members,
Facebook is the most widely used social network
worldwide
• Create a Brand Page:
▫ Keep your Brand Page public and allow people to
comment. Why? Customers like being able to
interact with you on Facebook.
▫ Facebook Brand Page will allow you to incorporate
video, photos, and detailed descriptions.
12. • LinkedIn reports more than 120 million registered
users in more than 200 countries and territories. . .
.44 million in U.S.
• LinkedIn is a social networking service that is
focused on building and reflecting “social relations”
among people who, for example, share interests
and/or activities.
• LinkedIn lets you connect with people you don’t
know through the people you do know.
▫ You can see your personal network, but also the
networks of your friends and colleagues.
▫ You can discover connections, request introductions,
and learn about anyone’s professional career. Social
Media
13. • Your profile serves as your online business card:
▫ It tells people why they should connect with you
and what types of content you might be sharing.
▫ It makes it easy for friends, colleagues, and
potential customers or donors to find you online
because your public profile is searchable.
▫ Join a “Group” (there are over 850,000!) and/or
create a group that demonstrates you're a leader in
your industry.
