Worldwide enterprise IT spending is forecast to total $2.7 trillion in 2013, according to Gartner Inc. So how do you plant your stake? Influence the influencers. The above were considered valuable sources of information in determining which vendor to select for large B2B purchases. (Source: Hill & Knowlton Strategies survey)

1. 88%
86%
85%
79%
75%
52%
41%
54%
69%
Analyst reports
Live events/conferences
Blogs
Corporate websites
Social networking sites
Broadcast news
Twitter
Suggestions
from peers
Newsprint and their
online components
Worldwide enterprise IT spending is forecast to total $2.7 trillion in 2013, according to Gartner Inc. So how do
you plant your stake? Influence the influencers. The above were considered valuable sources of information
in determining which vendor to select for large B2B purchases.(Source: Hill & Knowlton Strategies survey)
KNOW WHO YOUR CUSTOMERS TURN TO
GROW
YOUR
INFLUENCE
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