1. What… How Sub-Regional ESS targets relate to local governments and activity centres What do these employment targets mean for activity centre plans, economic development strategies, commercial strategies

2. Why? How to practically use D2031 projections as a means for strategy development/assessment Progression from sub-regional employment targets to strategy development Identify key components of strategies post D2031/Activity Centres Policy

3. Then Network City, State Planning Policies Maturity Local Planning Scheme/Commercial Strategy Activity Decisions Structure Plans Economy Development Applications Employment

4. Now Directions 2031, Activity Centres Policy Strategic and Statutory Planning (State and Local Government) Economic Development Employment (Activities)

5. Decision Flows Economic Drivers Economic Drivers Users (residents, workers and visitors) Users (residents, workers and visitors) Activities Land Uses Land Use Planning

6. Need “ Local planning strategies and district structure plans should define employment locations and job targets for activity centres, consistent with sub-regional targets.” Activity Centres Policy

7. Key Assumption… Key assumption – Activity centres (not only retail) are the functional economic units of our metropolitan economy Therefore any understanding of the metropolitan/sub-regional economy must begin with an understanding of how activity centres act individually, and as networks

8. Assumptions Sub-Region Employment quality Agglomerations of activity Centre-based/non-centre based Population distribution Centre Hierarchy Maturity Plot Ratios (scale)

9. Employment Allocation

10. Strategic Metropolitan Centre - Joondalup

11. Strategic Metropolitan Centre - Joondalup

12. Strategic Goals Overall creation of an additional 8,400 jobs by 2031 Creation of 7,000 strategic jobs Creation of 1,100 KICS jobs The development of an additional 300,000 sqm (nla) of commercial floorspace

13. Informing Strategy Problem definition is the start….not the end

14. ✓ Informing Strategy ? ? ? ?

15. Economic Development Logic Flow Post Directions 2031 1. Goals Population-Driven Activity Strategic Activity Making it Happen 2. 3. 4.

17. Employment expectations and gaps

18. Agglomeration economies

19. Population projections

20. Current and future activity centre maturity

21. Land-use constraintsCentre Plan 3 Centre Plan 4 Centre Plan 5 Centre Plan 6 Economic Development Strategy (employment) Centre Plan 7 Centre Plan 8

22. So……. We have a window of opportunity to influence policy and private sector behaviour The precedents set in the next 6-12 months will define the expectations over the life of the these strategic policies Economic development practitioners must play a significant role in setting examples/expectations – it can’t be left to planning! This requires not only challenging proponents…but your own internal structures