1. Mobile:
Where all
Technologies Emerge
By Fatih İşbecer
@isbecer
@Pozitron_Mobile

2. eTohum Startup Turkey
2006 2007 2008 2009 2010 2011 2012 2013 2014
• Android, iOS and New Generation Tablets did not yet exist
• Voice, text and web was the main channel for services
• Only 64 million smartphones were sold worldwide
• Symbian and Windows Mobile accounted for 81 % smartphone market
• RIM and Palm OS were the only other platforms in the market
• World’s 1st mobile sports betting application Bilyoner was designed &
developed by Pozitron

3. eTohum Startup Turkey
2006 2007 2008 2009 2010 2011 2012 2013 2014
«Today we are going to reinvent the phone»
- Steve Jobs

4. eTohum Startup Turkey
2006 2007 2008 2009 2010 2011 2012 2013 2014
Starts the reinvention with the AppStore
• None of the previous stores achieved the success of the AppStore
• Before AppStore:
Developer Publisher Aggregator Operator
End User
(20%) (20%) (20%) (40%)
• At the AppStore
Developer Apple
End User
(70%) (30%)
• AppStore minimised time-to-shelf from 68 days to 22 days and halved time to
payment

5. eTohum Startup Turkey
2006 2007 2008 2009
2009 2010 2011 2012 2013 2014
Android Comes into Play
Google bought Android in August 2005
However the first Android-powered
phone wasn’t sold until October 2008
In 2009, Android only accounted for
3.9% of smartphone sales and 0.6% of
all cellphone sales
Right now Android has one of the largest
developer communities and the biggest
market share.
HTC Dream

6. eTohum Startup Turkey
2006 2007 2008 2009 2010
2010 2011 2012 2013 2014
Then came the tablets...
The Apple Stocks
dropped, predicting that
iPad wouldn’t sell well.
Proving this wrong,
The introduction of tablets caused weaker
consumer demand in the PC market. The PC
market growth rate expectation dropped from
18.1% to 15.9% after the launch of the new
generation tablets.

7. eTohum Startup Turkey
2006 2007 2008 2009 2010
2010 2011 2012 2013 2014
Apps have become a Apple’s golden year,
new, digital currency, stock price passed
reaching 1 million apps Microsoft’s
Bargain hunting,
showrooming, barcode &QR
codes started trending
Carriers are stuck in the Mobile Fragmentation in
telecoms age Platforms and Devices

8. eTohum Startup Turkey
2011
2006 2007 2008 2009 2010
2011 2012 2013 2014
Global Smartphone Penetration

9. eTohum Startup Turkey
2011
2006 2007 2008 2009 2010
2012
2012 2013 2014
Users started looking Self tracking became Location based made it
for easy to navigate OS vialable through health easier to reach the target
and apps applications audience
Mobile games exploded with Mobile found ways to Cloud computing
than a billion users replace our wallets unleashed a wave of
innovation in IT

10. eTohum Startup Turkey
2007 2009 2011 2012 2013 2014
2006 2008 2010
2013
PC smartphone tablet smart TV
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows, Office Windows Phone Windows 8 Xbox
The goal is to dominate all 4 screens

11. eTohum Startup Turkey
2006 2007 2008 2009 2010 2011 2012 2013 2014
2014
What to expect?
Wearable technology
Over 50% smartphone penetration is Fragmentation in social media
expected worldwide

12. eTohum Startup Turkey
Where does Turkey Stand?
Devices with Mobile Internet
Turkey 2011
Turkey 2012
World Average 2011
World Average 2012
Cell Phone Tablet
Where We Use Mobile Internet
At work
Outside(ex: Cafe,
restaurants
On the road &
Vacation
At home
Turkey 2011 Turkey 2012 World Average World Average
2011 2012

13. eTohum Startup Turkey
Where does Pozitron Stand?
• Turkey’s first Mobile banking application for
Is Bank in 2007
• World’s pioneering Mobile Ticketing platform
for Turkish Airlines in 2009
• Global Provider of eBay’s Mobile Commerce
applications since 2010
• Partnership with Intel Global since 2011 to
provide UltraBook authentication solutions
• Turkey’s groundbreaking Alternative Payment
Platform - BKM Express for BKM in 2012
• Growth of Pozitron Qatar expansion with QIB
Mobile Banking in 2013

14. eTohum Startup Turkey
Uprise of Turkey’s 1st mBanking App, ISCEP
Largest EFT: 1,045,918.06 TL
Largest Money Transfer: 1,003,730.62 TL
Increase in Total Number of Transactions Number of ISCEP Customers
clients
Total clients
clients
clients
clients

15. eTohum Startup Turkey
Thank you!
Fatih.isbecer@pozitron.com
www.pozitron.com
@isbecer