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PPC for the Manager who Manages Everything

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- Are you the lone wolf executing your company's WHOLE web presence, from marketing to design to website updates?

- Or do you manage a team responsible for your company's PPC program, along with every other digital marketing practice?

- Or perhaps you're a small business owner who needs to drive the bottom line, whatever it takes?

In this webinar, Portent's PPC Team Lead Mike Fitterer will give you strategic, actionable advice on how to manage PPC successfully, when you're managing everything. If you're on the fence about PPC, considering cutbacks, or just trying to break out of a plateau-induced funk, you won't want to miss this session. In the end, you'll walk away with specific improvements and guidance that will give your PPC program and your ROI a shot in the arm, no matter where you're seeing it plateau today.

Publicada em: Marketing
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PPC for the Manager who Manages Everything

  1. 1. Source: http://www.buzzfeed.com/katienotopoulos/50-surprising-facts-about-the-internet#.suKe1N8EK
  2. 2. Source: http://www.thefactsite.com/2011/07/top-100-random-funny-facts.html
  3. 3. Source: http://www.thefactsite.com/2011/07/top-100-random-funny-facts.html
  4. 4. Source: uselessfacts.net
  5. 5. Source: uselessfacts.net
  6. 6. Mike Fitterer PPC Team Lead 7 years @ Portent
  7. 7. o o o o
  8. 8. You are responsible for ALL marketing for your business
  9. 9. You manage PPC, SEO, email marketing, content creation, website updates, and more!
  10. 10. You guide the marketing strategy for a whole organization
  11. 11. YoY growth of nearly $7 billion between 2013 and 2014
  12. 12. You knowexactly what you’re getting from your investment!
  13. 13. Advertising efforts can coincide with real- time trends
  14. 14. Even with poor quality scores visibility can be had for the right price.
  15. 15. You are responsible for ALL marketing for your business
  16. 16. o o o
  17. 17. o o o
  18. 18. You guide the marketing strategy for a whole organization
  19. 19. o o o
  20. 20. Ads show up as a result of keyword searches
  21. 21. Ads show up on relevant sites
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  38. 38. YOU.