Gastón Bercún, Co-CEO and founder of HUNT Mobile Ads. Presentation for Portada's 2012 Mobile Marketing Forum in New York City. Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013. Learn more at: http://www.portada-online.com/conferences

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2. ClickQuestions to answer
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Who is Mobile Web or
Why Mobile?
speaking? Mobile Apps?
How to target What do I need
What Mobile
US Hispanics to run a Mobile
brings to Digital
through Mobile Advertising
Advertising?
Advertising? Campaign?

3. Click Who isMaster title style
to edit speaking?
Gastón Bercún
• Co-CEO & Founder of HUNT Mobile Ads.
HUNT Mobile Ads
• Is the leading mobile advertising company for Spanish and
Portuguese Speaking Markets.
• We have active offices in Brazil, Mexico and Argentina
• We have a Premium and a Blind Network, to run branding and
performance campaigns
• Overall we represent +10 billion ad impressions every month.

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edit Mobile?
Because the future is…
… and in mobile the future is here!

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Mobile Web or Apps?

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Mobile Web or Apps?
Differences
Development Drive Traffic Speed
Availability
Monetization
for user

7. What Mobile brings to Digital Advertising?
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User is on the
Hardware is
move –
relevant
Geolocalization
Each platform
InApp
is different and
advertising is
has its
completely new
compatibility

8. How to target Click to edit Master title style Advertising?
US Hispanics through Mobile
DMA Spanish Content
(Designated sites accesed
Market Area) from the United
targeting States
Facebook
mobile Spanish ads in
sponsored general content
stories

9. What do I need to run a Mobile Advertising Campaign?
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• MMA standards
Ads Specs • Depending the campaign
Landing page
• ORMMA
Rich Media • MRAID
• Facebook
Social • Twitter

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Conclusions
Effective mobile ads can generate everything from on-device conversions
and purchases to leads, calls, downloads, in-store traffic and offline sales.
With smartphone penetration at over 40% in the U.S. and Hispanics
leading adoption, mobile has earned its place in the marketing mix.
Now is the time to surprise and delight audiences with engaging mobile rich
media ads.

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