Microsoft's Marketing Strategies

2. INTRODUCTIO
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HISTORY
BUSINESS
OVERVIEW
HR PRACTICES HR STRATEGY

3. INTRODUCTIO
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HISTORY
BUSINESS
OVERVIEW
HR PRCTICES HR STRATEGY
•Established on April 4, 1975 .
•American public multinational corporation .
•headquartered in Redmond Washington, USA .

4. INTRODUCTIO
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HISTORY
BUSINESS
OVERVIEW
HR PRCTICES HR STRATEGY
4 April 1975: The beginning
1995–2005: Internet and the 32-bit era
1984–1994: Windows and Office
2006 on: Vista and Cloud computing

5. 4 APRIL 1975:
 Paul Allen and Bill Gates, childhood friends with a passion in computer
programming, were seeking to make a successful business utilizing their
shared skills.
 They developed the interpreter on a simulator
 They demonstrated the
interpreter to MITS in
Albuquerque, New Mexico
in March 1975
 They officially established
Microsoft on April 4, 1975,
with Gates as the CEO

6. 1984–1994: Windows and
Office
 Started developing a new OS with IBM in 1984
 Released a graphical extension for MS-DOS - Microsoft Windows.
 Moved its headquarters to Redmond on February 26, 1986.
 March 13 the company went public.
Microsoft introduced its office suite, Microsoft Office, in 1990.

7. 1995–2005: Internet and the 32-bits
 On May 26, 1995 Microsoft expanded its product
line into computer networking and the World Wide Web.
 Released Windows 95 on August 24, 1995.
Bill Gates handed over the CEO position on
January 13, 2000 to St Ballmer and took role
as Chief Software Architect.

8. 2006 on: Vista and Cloud computing
 The next version of Windows – WINDOWS VISTA - Released in January 2007.
 Bill Gates retired from his role as Chief Software Architect on June 27, 2008.
On February 12, 2009, Microsoft opened the first retail chain of Microsoft-branded
retail stores in Scottsdale, Arizona.
The same day the first store opened Windows 7 was officially released.

9. Strengths:
Flexible workforce
Multinational corporation operating through regional subsidiaries to
minimize cultural differences in more than 60 countries
Software products have high name recognition
Revenues and profits rising at 30% a year
Windows 95, 98, 2000 series, and Windows NT
Opportunities:
Cheaper global telecommunication costs open new markets as people
connect
to the Internet.
The demand for personal computers in American and global markets
remains
strong despite the growth and increasing popularity of personal handheld
devices.

10. Weaknesses:
 Microsoft leadership failed to correctly anticipate the growth or
popularity of the Internet
Not a key player in the Internet space, wireless market and few products
for Internet applications
Falling sales in the operating systems and server software sectors
Dependency on hardware manufacturers to pre-install Microsoft's PC
operating system

11. Rapid development of mobile devices
Technology life cycle is shorter and shorter
Software piracy
Threats:
Apple and Linux threaten Microsoft's 88% market share
of the desktop operating market
Currency exchange rates affect demand for application/operation
software and hardware
Hardware manufacturers are issuing their own pre-bundled
programs on their own hardware

12. INTRODUCTIO
N
HISTORY
BUSINESS
OVERVIEW
HR PRCTICES HR STRATEGY
Recruitment and Selection.
Training and Development.
Compensation and Benefits..
Performance
Management.
Women's Empowerment.
Work-Life Balance.

13. Recruitment and Selection.
Microsoft recruits both fresh graduates from academic campuses and experienced
professionals in the IT industry.
For campus recruitments, the selection process included written tests and several
rounds of personal interviews...

14. Training and Development
For trainees, Microsoft conducts a training program named Leap Engineer
Acceleration Program (LEAP) which imparts technical and personal skills
required to carry out the job.
Microsoft have both in-class and e-learning programs.
wide range of training programs includes:
• Software skill training (presentation, communication,
• Language training
• Product training
• Leadership development program

15. Compensation and Benefits
Include all signing and year-end bonuses, vacation
time and other perks and reimbursements that make
up total compensation.
Microsoft provides offered compensation
packages on or higher than the industry
standards based on the technical skills and
experience
of the candidates. Employee benefits are
standardized across employees.

16. Microsoft India conducted special recruitment
drives exclusively for women in line with the
overall IT industry's aim of raising the
female-male ratio in the workforce.
Women's Empowerment

17. Performance Management.
Microsoft follows a candidate process while evaluating the
performance of employees and regarding their compensation packages.
The process is transparent so as to enable employees to identify their
performance levels and have a clear idea of what is required in terms
of performance in order to reach to the next level.

18. Work-Life Balance
Flexible work arrangements.
Grocery service .
Fitness benefits.
Dry cleaning and laundry service .
Employee development course.
In 2007, Microsoft launched a program called
'Bring Your Child To Work‘ in a move to improve
work-life balance among its employees...

19. INTRODUCTIO
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HISTORY
BUSINESS
OVERVIEW
HR PRCTICES HR STRATEGY
Microsoft Corporation has
adopted the “Performance
Culture Model`` as the best
approach to drive its success.
The critical people metrics are
categorized and measured as
per the Growth Pyramid
shown in Figure.
Categories across which the
surveys are done, analyzed, and the
results published-
1. Organization: Organization size,
Open Positions, line HR ratios.
2. Organization Health: Workgroup Health Index, Microsoft Pulse
Index,
Microsoft Culture Index.

20. Marketting Manangement
Internship under Professor-
Sameer Mathur
IIM Lucknow