Building a community around your e-commerce is one of the best things you can do to drive visits and sales.

1. Ecommerce Strategy:
Building Communities To Drive
Revenue And Growth
Poonam Sagar

2. Agenda
• Introduction
• Why
• Examples
• How
• What
• Questions

3. About PT Infotech Solutions
• In Indonesia since year 2000
• Team of 60 based in Jakarta
• AGILE project management practices
• Large client portfolio includes
– F&B Online Ordering for Quick Service
Restaurants
– Online retail storefronts
– Home shopping Sites for TV channels

4. Ecommerce & Digital Media Services
• eCommerce Solutions on Magento platform
• Mobile Application Development
• Web Application Development
• Ongoing Maintenance & Support Services
• Consultancy

5. Some Clients

6. “Making a connection is a basic
human need, no different than food
or water,”
Michael Schutzler, president and CEO
of Classmates.com

7. A community is made of individuals
who are bonded together through
beliefs, location, or characteristics, and
makes you feel accepted and heard…

8. Why Community Focus
1. How can community content drive organic
traffic?
2. How can community content successfully
drive conversions?
3. How can communities help drive sales of
complex goods?
4. What insights can a community solution built
for commerce provide?

9. Examples

10. Lego ideas: creative online community
• submit ideas for new designs
• fans can vote and offer feedback
• > 10,000 votes = brand’s official sets
• percentage of the final sales

11. Made Unboxed: share ideas and
inspiration

12. Online Running Community

13. Sephora Beauty Talk

14. How to promote your brand positively,
and create brand ambassadors out of
your most loyal customers?

15. Understand your target audience
– profile of your target audience
– What are their demographics?
– Where does your customer live?
– Interest
– Behavior
– Add value to customer experience
1

16. Provide added value through content
• Purpose of the content
• What does the community like
• Be creative
• Optimize content
• Go where your customers go – fb, Instagram…
• Keep track of engagement
2

17. Making your content and products viral
• Keep your content timeless
• Use hashtags
• Create your own hashtag
• Tease your customers
• Tag other users
• Contests and games
• Create private events
3

18. Keep it Human
• Don’t be too serious
• Ask for feedback
• Listen to your community
• Interact on personal level
4

19. What

20. Points to Remember
• There is a really big difference between
audience and community
– An audience is one-way & passive
– A community is a two-way conversation. A living,
breathing thing. Extremely interactive.
• A community cannot be forced.
• A brand community a high-level strategy
supporting business wide goals

21. Community for Commerce
• Make Online Shopping Social
• Build Awareness Constantly and Consistently
• Harness the Power of Happy Customers
• Monitor, Measure and Tweak as required

22. Questions?

23. Contact Us
PT Infotech Solutions
307, Palma One,
Jl H.R.Rasuna Said
Jakarta 12950,
Indonesia
Tel: +62 21 5228775
Fax: +62 21 5228824
url: www.infotech.co.id
Email: poonam@infotech.co.id