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APP PROMOTION SUMMIT 2014
App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT
MARKETING
App Promotion Summit (London 2014) 3
MARKETING BALANCE
PRODUCT
MARKETING
App Promotion Summit (London 2014) 4
MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right
App Promotion Summit (London 2014) 5
MONETISATION
Test Refine
App Promotion Summit (London 2014) 6
MONETISATION
ACQUISITION
Test Refine
Test Refine
App Promotion Summit (London 2014) 7
MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA
App Promotion Summit (London 2014) 8
FUNDING UA CAMPAIGNS
INDIE VC BACKED PUBLISHER
App Promotion Summit (London 2014) 9
TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM
APPSTORE
App Promotion Summit (London 2014) 10
TIMING
Launch 30 Days 60 Days
!
PAYMENT EVERY 7 DAYS$
App Promotion Summit (London 2014) 11
CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS
App Promotion Summit (London 2014) 12
TIMING
Launch 30 Days 60 Days
!
OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
Debt Funding Presentation 13
It’s not just the cash,
it’s what you can
do with it.
Ingest daily sales data
from app store
...
Debt Funding Presentation 14
VELOCITY CAPITAL
ENABLES RAPID GROWTH
THROUGH REINVESTMENT
OF APP REVENUES
App Promotion Summit (London 2014) 15
CASE STUDY: DIGIPILL http://blog.pollen.vc
App Promotion Summit (London 2014) 16
TAKEAWAYS
Test & Develop relentlessly before you begin to ramp up
Keep your equity f...
THANK YOU
martin@pollen.vc
@PollenVC
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Pollen VC App Promotion Summit 2014 Slide 1 Pollen VC App Promotion Summit 2014 Slide 2 Pollen VC App Promotion Summit 2014 Slide 3 Pollen VC App Promotion Summit 2014 Slide 4 Pollen VC App Promotion Summit 2014 Slide 5 Pollen VC App Promotion Summit 2014 Slide 6 Pollen VC App Promotion Summit 2014 Slide 7 Pollen VC App Promotion Summit 2014 Slide 8 Pollen VC App Promotion Summit 2014 Slide 9 Pollen VC App Promotion Summit 2014 Slide 10 Pollen VC App Promotion Summit 2014 Slide 11 Pollen VC App Promotion Summit 2014 Slide 12 Pollen VC App Promotion Summit 2014 Slide 13 Pollen VC App Promotion Summit 2014 Slide 14 Pollen VC App Promotion Summit 2014 Slide 15 Pollen VC App Promotion Summit 2014 Slide 16 Pollen VC App Promotion Summit 2014 Slide 17
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Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.

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Pollen VC App Promotion Summit 2014

  1. 1. APP PROMOTION SUMMIT 2014
  2. 2. App Promotion Summit (London 2014) 2 MARKETING BALANCE PRODUCT MARKETING
  3. 3. App Promotion Summit (London 2014) 3 MARKETING BALANCE PRODUCT MARKETING
  4. 4. App Promotion Summit (London 2014) 4 MARKETING BALANCE PRODUCT MARKETING Monetisation Right Acquisition Right
  5. 5. App Promotion Summit (London 2014) 5 MONETISATION Test Refine
  6. 6. App Promotion Summit (London 2014) 6 MONETISATION ACQUISITION Test Refine Test Refine
  7. 7. App Promotion Summit (London 2014) 7 MONETISATION ACQUISITION SUCCESS SUCCESS FORMULA
  8. 8. App Promotion Summit (London 2014) 8 FUNDING UA CAMPAIGNS INDIE VC BACKED PUBLISHER
  9. 9. App Promotion Summit (London 2014) 9 TIMING Launch 30 Days 60 Days $ Funding Gap PAYMENT FROM APPSTORE
  10. 10. App Promotion Summit (London 2014) 10 TIMING Launch 30 Days 60 Days ! PAYMENT EVERY 7 DAYS$
  11. 11. App Promotion Summit (London 2014) 11 CREDIT IS BROKEN SELF SERVICE CREDIT TERMS
  12. 12. App Promotion Summit (London 2014) 12 TIMING Launch 30 Days 60 Days ! OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
  13. 13. Debt Funding Presentation 13 It’s not just the cash, it’s what you can do with it. Ingest daily sales data from app store Reinvest directly into advertising Accelerated Growth Trajectory
  14. 14. Debt Funding Presentation 14 VELOCITY CAPITAL ENABLES RAPID GROWTH THROUGH REINVESTMENT OF APP REVENUES
  15. 15. App Promotion Summit (London 2014) 15 CASE STUDY: DIGIPILL http://blog.pollen.vc
  16. 16. App Promotion Summit (London 2014) 16 TAKEAWAYS Test & Develop relentlessly before you begin to ramp up Keep your equity funding in the bank
  17. 17. THANK YOU martin@pollen.vc @PollenVC
  • SaifudinHs

    Dec. 2, 2018
  • JanOliverSchultz

    Aug. 14, 2016

Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014. Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.

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