Place Branding: Athens City Branding "Constructing Athens" is an attempt to highlight the identity of Athens, as revealed through the multitude of different activities, ventures and the readings of the peculiarities of the city and its citizens. The citizens are part of the network of the city. They live in it, create it and interact with it. Individuals and collective subjects are in constant dialogue with the city. Government projects, private - partnership initiative, autonomous citizen movements are synthesized in a diverse mosaic, offering different narratives about themselves and the city. Each project contributes differently to the formation of the image of Athens and its citizens. The research design is implemented at the seminar " Cultural marketing and Communication", MA " Cultural Management " . Post-graduate students: Christos Xenos, Eleonora Goussiari, Violetta Tsitsiliani. Assistant Professor: Betty Tsakarestou.