1.
Engage Your Audience with the Best
Storytelling Techniques

2.
1. Keep it short

3.
Less is more…have a single purpose

4.
2. Don’t forget basic story structure:
*Setup
*Conflict
*Resolution

5.
Once upon a time there was ___. Every day, ___.
One day ___. Because of that, ___.
Because of that, ___.
Until finally___.

6.
3. Don’t dwell on the dreaded
forgotten details

7.
Nobody cares:
• If her name was Barbara or Joyce
• Whether she worked in payroll or
accounting
• If you saw her in a Chilis, or no wait,
was it Applebees?

8.
4. Keep it moving

9.
Deliver story value every 15-20 seconds

10.
5. Don’t “Kanye” your story

11.
Ask yourself: would I root for myself in
this story?

12.
6. Use humor competently

13.
No

14.
Try this original joke formula:
List of 3 {zig, zig, zag}

15.
McDonald’s will not serve breakfast late. There
are no other rules, though.
Homeless guy living in the bathroom? Cool.
People throw up in line? Cool.
But two minutes late? No eggs.

16.
I can’t think of anything worse after a night of
drinking than waking up next to someone and
not being able to remember…
…their name,
…or how you met
…or why they’re dead

17.
7. Have an ending

18.
End with a:
Comeuppance or
Twist or
Lesson learned or

19.
1. Keep it short
2. Don’t forget basic story structure
3. Avoid the dreaded forgotten details
4. Keep it moving
5. Don’t “Kanye” your story
6. Use humor competently
7. Have an ending

20.
Thank you!