7. Marketplace
Social Network
Inspiration / Discovery
$ 10 M GMV per month
700 k transactions per month
~1hr spent per day per DAU
1.5m MAU / 600k DAU
discovery photo feed
150 k listings per day
8. Vinted History
first engineer
hired, 7 FTEs
5m visits
Angel
invest.
1m visits
DE becomes
market #1
LT: website
of the year
award
100 FTEs
app-first
product
25 FTEs /
10m visits
2008-09 2009-03 2009-09 2010-03 2010-09 2011-03 2011-09 2012-03 2012-09 2013-03 2013-09 2014-03
9. Vinted is looking for:
- scalability
- super precise targeting
- extra accurate tracking
13. Scalability / Targeting / Tracking
Targeting: Precise
Interests
Targeting: Device & O
S
Tracking: SDK
Youth are on
Facebook
Targeting: Lookalike
s
Targeting: CA from
Mobile Apps
14.
15. Meet Como
A cloud-based DIY
platform for the instant
creation of custom mobile
apps for all leading mobile
devices –
no coding, no fuss.
16. Fast facts
publishers
users
user interactions
apps generated daily
Como founded
1,000,000
22 million
1.8 billion
4500
2010
17. It’s all about business
Business Restaurants
Music
Bloggers Photography Education
24. Implement tracking pixels
Custom Audiences
from your Website
Custom Audiences from
your Mobile App
*
*
25. Connect with customers
By remarketing to website and mobile app visitors
Your website or mobile app
Exit
Ads served in News Feed
Drive back to your website or mobile app
How to get started:
1. Implement the Facebook
pixel or SDK on all pages
2. Set audience rules to
build Custom Audiences
from your website or
mobile app
Custom Audiences from your website or mobile app