2. Brands need to work in
the digital space
• Not only brands need to have great identities,
values and communication
• Brands need to think of their expressions in the
digital world
• Technology is completely changing how people
interact with brands, how they view them, how they
communicate with them and about them
• It’s interactive, involving and it happens in real time
• Is your brand ready?
3. Who is the media?
• From publishing houses to people
• People create content and it is easy for them to publish it
• People are the new media
• If you want a new media campaign, you need people to
genuinely like and promote your brand
• They will only do it if the brand gives them something
outstanding, a great value, helps them or simplifies their
lives, solves their real problems
• If your brand is not active in the digital world, people will
either overlook it or bring it in to the digital media themselves
• If you want to stay in control of your brand, you need to drive
your brand in digital
4. Our mission
Our mission is to look beyond the obvious in
your brand. We highlight its strengths and cure
its weaknesses. We help you keep your brand
healthy and active, attractive and relevant to its
audience.
The result is a brand with a ‘clean bill of health’
5. What do we do?
• We diagnose a brand’s situation first
• Brand Diagnosis
• Brand Strategy
• Brand Identity
• Then we propose appropriate treatment
• Brand Content
• Brand Engagement
• Then we track how it works
• Brand Monitoring
• Brand Analysis
• Brand Optimisation
6. Brand Diagnosis
• We look at the following expressions of your
brand in the context of the market
• context of the market segment situation
• overall brand perception
• online presence and activity
• customer care
• past communication (if available)
• points of sale (if available)
• competition
• data
7. Brand Strategy
• Based on Brand Diagnosis, we come up with
(depending what is missing):
• mission, values, new positioning
• purpose, meaning
• audience segmentation
• consumer insights
• consumer journey roadmap
• communication strategy
• activity plan
• channels
8. Brand Identity
• Brand is not just a logo, we design identities
containing
• visual identity
• brand elements
• brand experience
• brand guidelines
• ongoing supervision of your brand
9. Brand Content
• We create and curate your brand’s relevant
content
• Content strategy
• Content creation
• Content curation
• Website and Facebook page updates
• Email newsletters
10. Brand Engagement
• We engage your brands with their audiences
• Online customer care
• Community events
• Workshops and hangouts
• Ambassador program
11. Brand Monitoring
• We listen to what they say about your brand
• social listening
• social interactions
• tracking conversations
• alerting for threats
12. Brand Analysis
• We analyse data generated by all your
activities, using our technologies, to track what
works and what doesn’t in near real time
• data collection and analysing
• reporting
• interpretation
• data-driven insights
13. Brand Optimisation
• Based on data driven insights, we optimize
content for best performance and ROI
• split testing
• regular performance checks
• content optimisation in near real time
• ROI mapping
14. Our technologies
• We use a handful of third party technologies to
make our work with content for your brand
impactful, engaging and efficient
• Wildfire
• Curata
• Sailthru
• Feedly
• Livefyre
15. Call us for introduction
• +420 724 157 334
• peter@brandclinic.cz
