1. PERSONAL BRAND EXPLORATION
Chase McGraw
Project & Portfolio I: Week 1
September 5th, 2021

2. Ever since I was a kid anybody that knows me would
tell you that my love for sports is what makes up a
large portion of who I am. With that being said, not
many know that I also have a side to me that doesn't
involve my passion for my favorite games to play and
watch. That side would consist of someone who is
very loyal to the ones closest to me, a person that is
very supportive towards my peers and someone that
loves to help others. I am also an only child which is
likely the reason why I see my friends as my brothers
and sisters. Overall what makes me happy is making
others happy, and that’s what I plan to due wherever I
end up in the future.
IDENTITY
Picture of You
Goes Here
Caption

3. PROFESSION
Potential Job Titles:
• News Anchor
• Radio Talk Show Host
• Staff Writer
BRAND ARCHETYPE - My main goal
is to understand things for what they truly
are and to use my voice to try to educate
others. I also want to be a voice for the
fans who are truly the most important
component when it comes to sports. Many
fans often go unheard and I would make it
my goal to allow their opinions to be
presented through me.
Television Reporter for ESPN
Picture Relevant
to Your Industry
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4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
June Heindel
Outreach Plan:
• The initial task I will complete before contacting this person
would be to create my brand on social media.
• The method I will use will be explaining what my goal is along
with a question asking for her opinion and any advice she
would give.
• I would follow up with this person at a time in which she would
likely be on LinkedIn.
• I will use this same plan with all of them because I feel as if I
need to use consistency along with quantity when it comes to
people who I’m contacting to find true results on whether my
plan is effective or not.
PROFILE
PICTURE HR Talent Leader, Vice
President at Warner Media
Allie Barclay
PROFILE
PICTURE Manager, Talent Acquisition
at NBC Universal Media
Dwayne Cash
PROFILE
PICTURE Director, Talent Acquisition
at Warner Media

5. GOALS
Short Term:
• Starting my content pages and consistently posting
on them.
September 2021- November 2021
Mid Term:
• Use everything that I’ve learned at Full Sail and apply
it to finding a job.
‣ September 2021- July 2022
Long Term:
• Hold a job that allows me to enjoy my life along with
providing a decent sum of money.
‣ July 2022 - July 2025

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
YouTube
SOFT
HARD
Novice / Adept / Expert
Instagram Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Writing Novice / Adept / Expert
Video Creation & Editing Software
SOFT
HARD
Novice / Adept / Expert
Web Page Creation & Editing
Software
Novice / Adept / Expert
Speaking Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help fans do their best to get their opinions
heard by using my voice to promote what
they have to say.
PROMISE

8. CREDENTIALS
Work Experience:
• Receptionist at Monterey Moose Family
Center
• Multiple social media sports accounts on
YouTube, TikTok and Instagram
Education:
• High school diploma at Monterey High
School(2020)
• Sportscasting, B.S., Full Sail University (around 11 months)
Leadership Roles:
• Responsible for the scoreboard during
varsity basketball games at Monterey
High School
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to Your Industry
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9. COMPETITION
Robby Hughes
Industry Experience:
• 2 years, 9 months Sports Marketing
and Media Internship
Education:
• Full Sail University Bachelors Degree
Leadership Experience:
• Valedictorian
Skills and Proficiencies:
• Customer Service - 2 endorsements
• Project Management - 1 endorsements
• Microsoft Office - 1 endorsements
Chase McGraw
Overall Online Presence:
• 500+ connections , banner image is not customized,
headshot is not very professional , decently detailed, no
published articles, moderately active on social media,
and yes his LinkedIn URL is customized.
• Grade: I would say average and around a 75
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University Bachelors Degree 2020-2022
Leadership Experience:
• Scoreboard at Varsity High School basketball games
Skills and Proficiencies:
None on LinkedIn
Overall Online Presence:
• Very few connections, not a professional headshot,
very little detail, no published articles and semi active
on social media
• Grade: Poor and a 50

10. COMPETITION
Christian Aviles
Noteworthy Experience:
• Online Marketing License
Chase McGraw
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University, Bachelor’s Degree, 2017-2020
Skills and Proficiencies:
• Marketing - 0 endorsements
• Online Marketing- 0 endorsements
• Brand Awareness- 0 endorsements
Overall Online Presence:
• Has 66 connections, no banner image customized, a
semi professional headshot, very little detail, no
published articles, doesn't seem active on social media
and he does have a custom URL.
• Grade:Poor and a 65 out of 100
Industry Experience:
• None
Education:
• Full Sail University Bachelors Degree 2020-2022
Leadership Experience:
• Scoreboard at Varsity High School basketball games
Skills and Proficiencies:
• None on Linked In
Overall Online Presence:
• Very few connections, not a professional headshot,
very little detail, no published articles and semi active
on social media
• Grade: Poor and a 50

11. BRAND POSITION
For the fans who want their voice to be heard, I
provide the promotion of your opinions because I
will use my voice to make sure that yours can be
heard.
“FOR THE FANS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Rollins College Games
‣ DATE | LOCATION
• Start of NFL Season
‣ DATE | LOCATION
• Posting on my Social Medias
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I plan on creating content that involves me
using opinions from other people as a topic to debate about. I
also have interest in posting my personal opinions on
basketball and football topics compared to fans of the sports
through rankings or tier lists. Most importantly I want to make
content that provides some sort of enjoyment or entertainment
for anyone that were to be watching.
• Primary Tools: I will use YouTube, Instagram, TikTok and
Twitter to get my content out.
• Website: I will use my digital portfolio website to present to
possible employers just to show some of who I am, what I
have done and what I am capable off.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that believes in me but yet is very
truthful to me even when I may not want to hear it.
Formal Education
• Full Sail University Sportscasting Bachelors Degree
2020-2022
Technical Skills
• Watching Tutorials on Adobe Premier Pro- Adobe,
October, 2021
• Writing Articles for Blazers Website - Blazers
Uprise(YouTube), September, 2021
• Learning How To Edit Completely - TikTok, September
2021
Soft Skills
• Vocal Training in Class, October 2021
• Active Listening, also at school during classes,
September 2021

14. Chase McGraw
You know how your opinions often go unheard? Well, what I do is promote
what you have to say. In fact, on my social medias you will see me
responding to peoples opinions while giving my own

15. REFERENCES
Summary report for: 27-3023.00
- News Analysts, reporters,
and journalists. O*NET
OnLine. (n.d.).
https://www.onetonline.org/lin
k/summary/27-3023.00.
Linked In. LinkedIn. (n.d.).
https://www.linkedin.com/ho
me.