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Top 10 Things Every Health                            Communicator Needs To Know                                    About ...
#10. People Do As Little As Possible
Iyengar, Sheena S.and Mark R. Lepper.2000. When choice isdemotivating: Canone desire too muchof a good thing?.Journal of P...
#9. Too Many Choices = No Choice
Choice = Control = Survival
#8. Most Mental Processing Is Unconscious
Fact or Fiction?     People can onlyremember/process 7 + or –    “things” at a time        FICTION
7 +/- 2 is an Urban Legend
#7. People Can Remember/Deal With            3-4 Things At A TimeBaddeley, A. D. (1994). The magical number seven: Still m...
#6. People Use Peripheral Vision To          Get The “Gist” Larson, Adam, & Loschky, L (2009). The contributions of centra...
#5. The Fusiform Facial Area (FFA) Makes Us       Pay Attention To Human Faces
#4. Hard To Read Or Overly Decorative Fonts               = Task Is HardSong, H. & Schwarz, N. (2008). If it’s hard to rea...
#3. People Use Look And Feel As The First Indicator For Trust      Sillence, Elizabeth, Briggs, P. Fishwick, L., & Harris,...
#2. People Have Mental Models
#1. People Expect Technology To Follow       Human To Human Rules
intellectuals solve problems;   geniuses prevent them              ~albert einstein
@thebrainlady                            thebrainlady@gmail.com                              www.theteamw.comSusan Weinsch...
Susan Weinschenk - Top 10 things every health communicator needs to know about people
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Susan Weinschenk - Top 10 things every health communicator needs to know about people

Presented by Susan Weinschenk, PhD, on September 6, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.

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Susan Weinschenk - Top 10 things every health communicator needs to know about people

  1. 1. Top 10 Things Every Health Communicator Needs To Know About PeopleSusan Weinschenk, Ph.D.Weinschenk Institute, LLC
  2. 2. #10. People Do As Little As Possible
  3. 3. Iyengar, Sheena S.and Mark R. Lepper.2000. When choice isdemotivating: Canone desire too muchof a good thing?.Journal of Personalityand SocialPsychology. 79: 995-1006.
  4. 4. #9. Too Many Choices = No Choice
  5. 5. Choice = Control = Survival
  6. 6. #8. Most Mental Processing Is Unconscious
  7. 7. Fact or Fiction? People can onlyremember/process 7 + or – “things” at a time FICTION
  8. 8. 7 +/- 2 is an Urban Legend
  9. 9. #7. People Can Remember/Deal With 3-4 Things At A TimeBaddeley, A. D. (1994). The magical number seven: Still magicafter all these years? Psychological Review, 101, 353-356.Broadbent, D. (1975). The magic number seven after fifteenyears. In: Studies in long-term memory, ed. A. Kennedy & A.Wilkes. Wiley.Cowan, N. (2001). The magical number 4 in short-term memory:A reconsideration of mental storage capacity. Behavioral andBrain Sciences, 24, 87-185.
  10. 10. #6. People Use Peripheral Vision To Get The “Gist” Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6)
  11. 11. #5. The Fusiform Facial Area (FFA) Makes Us Pay Attention To Human Faces
  12. 12. #4. Hard To Read Or Overly Decorative Fonts = Task Is HardSong, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluencyaffects effort prediction and motivation. Psychological Science, 19, 986–988.
  13. 13. #3. People Use Look And Feel As The First Indicator For Trust Sillence, Elizabeth, Briggs, P. Fishwick, L., & Harris, P. (2004). Trust and mistrust of online health sites. CHI’04 Proceedings of the SIGCHI Conference On Human Factors In Computer Systems. New York: ACM.
  14. 14. #2. People Have Mental Models
  15. 15. #1. People Expect Technology To Follow Human To Human Rules
  16. 16. intellectuals solve problems; geniuses prevent them ~albert einstein
  17. 17. @thebrainlady thebrainlady@gmail.com www.theteamw.comSusan Weinschenk, Ph.D.Weinschenk Institute, LLC

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