Today’s most successful businesses are storydoers. When it comes to making places is your organisation a 'teller' or a 'doer'?
Read article: http://www.placefocus.com/Blog/moving-from-place-telling-to-place-doing.html
4. OUR 6 FAVOURITE PLACES – BRAND?
Manchester Unity Arcade,
Swanston St, Melbourne, VIC, AUS
South Bank, Brisbane, QLD, AUS
Cockle Bay Wharf, Darling
Harbour, Sydney, NSW, AUSCircular Quay, Sydney, NSW, AUS
Hosier Lane, Melbourne, VIC, AUS
Harrington St, The Rocks,
Sydney, NSW, AUS
5. WHY PLACES AS BRANDS?
Hastings St, Noosa -Sunshine Coast, QLD, AUS
▸ Customer
▸ Product
▸ Focus and action
▸ Communicates
▸ Emotional link
▸ Point of difference
6. GREAT COMPANIES ARE STORY DOERS
1. Story
2. Making lives better (not
just money)
3. Leadership commitment
4. Tangible action
5. Cohesive whole
6. Motivates customers +
partners
7. STORY DOING COMPANIES OUT PERFORM
Chuckle Park, Little Collins Street, Melbourne, VIC, AUS
▸ Better Financials
▸ Better Social media
▸ Spend less
▸ Grow Faster
8. PLACE STORY TELLING
'City of Light' by the Hilltop Hoods
I'm from the city of light, with a sky of vanilla,
Known as the city of churches home of the serial killer...
Cans and markers, Country Road parkers,
Hands of an artist left the landscape enchanted,
Until the government pigs had all the paint washed,
From our city walls, end of the renaissance,
And so walls where the colours once played,
Were replaced by the buff, now a sullen blunt grey,
White washed, shitty, all grey, all black,
Waiting for the kids of this city to take their walls
back.
31. YOUR ACTION MAP - IDENTITY
Does your place story drive
▸ Drive communications?
▸ Supported by corporate
identity?
▸ Expressed by social
media?
32. HOW DID YOU GO?
1. Does your place have a story?
2. Does it define an ambition beyond
commercial aspiration?
3. Is it understood and cared about?
4. Is the story driving action
throughout the organisation?
5. A few iconic transformative actions
to focus
6. Are people outside the
organisation participating?
GetHighon
Brisbane’sHighest
HighStreet
Macgregor Tce