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Place: story telling to story doing

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Today’s most successful businesses are storydoers. When it comes to making places is your organisation a 'teller' or a 'doer'?

Read article: http://www.placefocus.com/Blog/moving-from-place-telling-to-place-doing.html

Publicada em: Design
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Place: story telling to story doing

  1. 1. PLACE: STORY TELLING TO STORY DOING Macgregor Tce, Bardon, QLD, AUS
  2. 2. BRANDS AS STORY TELLERS
  3. 3. PLACES AS A BRAND
  4. 4. OUR 6 FAVOURITE PLACES – BRAND? Manchester Unity Arcade, Swanston St, Melbourne, VIC, AUS South Bank, Brisbane, QLD, AUS Cockle Bay Wharf, Darling Harbour, Sydney, NSW, AUSCircular Quay, Sydney, NSW, AUS Hosier Lane, Melbourne, VIC, AUS Harrington St, The Rocks, Sydney, NSW, AUS
  5. 5. WHY PLACES AS BRANDS? Hastings St, Noosa -Sunshine Coast, QLD, AUS ▸ Customer ▸ Product ▸ Focus and action ▸ Communicates ▸ Emotional link ▸ Point of difference
  6. 6. GREAT COMPANIES ARE STORY DOERS 1. Story 2. Making lives better (not just money) 3. Leadership commitment 4. Tangible action 5. Cohesive whole 6. Motivates customers + partners
  7. 7. STORY DOING COMPANIES OUT PERFORM Chuckle Park, Little Collins Street, Melbourne, VIC, AUS ▸ Better Financials ▸ Better Social media ▸ Spend less ▸ Grow Faster
  8. 8. PLACE STORY TELLING 'City of Light' by the Hilltop Hoods I'm from the city of light, with a sky of vanilla, Known as the city of churches home of the serial killer... Cans and markers, Country Road parkers, Hands of an artist left the landscape enchanted, Until the government pigs had all the paint washed, From our city walls, end of the renaissance, And so walls where the colours once played, Were replaced by the buff, now a sullen blunt grey, White washed, shitty, all grey, all black, Waiting for the kids of this city to take their walls back.
  9. 9. Woodsons Lane, Adelaide City, SA, AUS PLACE STORY TELLING
  10. 10. WHAT’S YOUR PLACE STORY?
  11. 11. PLACE DOING ACTION MAP Macgregor Tce, Bardon, QLD, AUS 1. What’s the story? 2. Participants 3. Protagonist 4. Enemy 5. Stage 6. Quest 7. Your action map
  12. 12. THE STORY Macgregor Tce, Bardon, QLD, AUS
  13. 13. WHAT’S YOUR PLACE STORY? ▸ Meaningful? ▸ Endorsed? ▸ Cared for? ▸ Actioned? ▸ Metastory
  14. 14. PARTICIPANTS Macgregor Tce, Bardon Brisbane, QLD, AUS
  15. 15. YOUR PLACE PARTICIPANTS? ▸ External ▸ Internal ▸ Customers ▸ Users ▸ Community ▸ Needs ▸ Wants ▸ What is their Place Story?
  16. 16. THE PLACE PROTAGONIST Macgregor Tce, Bardon, QLD, AUS
  17. 17. YOUR PLACE PROTAGONIST? ▸ Respected ▸ Influence ▸ Resources
  18. 18. Jubilee Tce, Bardon, Brisbane, QLD, AUS PLACE ENEMY
  19. 19. YOUR PLACE ENEMY? ▸ Common ▸ Precedents ▸ Represented
  20. 20. THE PLACE STAGE Macgregor Tce, Bardon, QLD, AUS
  21. 21. YOUR PLACE STAGE? ▸ Context ▸ Environment ▸ Place ▸ Triple bottom line ▸ Participants
  22. 22. THE PLACE QUEST Macgregor Tce, Bardon, Brisbane, QLD, AUS
  23. 23. YOUR PLACE QUEST? ▸ Organisation engine ▸ Used everyday
  24. 24. MY ACTION MAP - OFFER Caxton St, Brisbane, QLD, AUS
  25. 25. YOUR ACTION MAP - OFFER What is your place offering users? ▸ Exceed needs ▸ Meet wants ▸ Reinforce the story ▸ Defeat the enemy
  26. 26. MY ACTION MAP - CAPABILITY Macgregor Tce, Bardon Brisbane, QLD, AUS
  27. 27. YOUR ACTION MAP - CAPABILITY Do you have the ▸ Mindset ▸ Skills ▸ Abilities ▸ Tools ▸ Techniques ▸ Training, recruitment...
  28. 28. MY ACTION MAP - CULTURE Macgregor Tce, Bardon, QLD, AUS
  29. 29. YOUR ACTION MAP - CULTURE Is your place story ▸ Celebrated ▸ Aligned ▸ Expressed ▸ Shared
  30. 30. MY ACTION MAP - IDENTITY
  31. 31. YOUR ACTION MAP - IDENTITY Does your place story drive ▸ Drive communications? ▸ Supported by corporate identity? ▸ Expressed by social media?
  32. 32. HOW DID YOU GO? 1. Does your place have a story? 2. Does it define an ambition beyond commercial aspiration? 3. Is it understood and cared about? 4. Is the story driving action throughout the organisation? 5. A few iconic transformative actions to focus 6. Are people outside the organisation participating? GetHighon Brisbane’sHighest HighStreet Macgregor Tce

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