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2. MARKET RESEARCH

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 70 + dedicated employees and
growing
 Experience of 400+ engagements in
50 countries in 20 languages
 Highly qualified team with strong
research background
 Working with CPG / Retail
 Unique Analytics methodology to
deliver best quality output
Clients KNOW us for:
 High-quality on focus
 Time adherence
 Actionable recommendations
Clients USE us for:
 Data driven analytics
 Market landscaping
 Competitor benchmarking
 Niche market research
OUR STRENGTH

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 Network of trusted agencies across more than 20 cities in India
 Databases of customers of key profiles for specific retail exercises
 Understanding of city geography for research planning
Network
Relevant
Experience
 More than 100 CPG / Retail engagements across India
 Actively working with 10+ clients in the retail ecosystem
(Consulting firms, Retail chains, product companies)
 Work on topics such as expansion, sustenance and turnaround
Research
Tools
 Analytical tools of SAS, R, SPSS and Excel
 Expertise in survey, FGDs and qualitative interviews
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B
C
Team
Credentials
 Research partner for 8 out of top-10 global consulting firms
research
 Best-in class analytics process for flexibility and timeliness
 Unmatched expertise across 20+ countries
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CPG / RETAIL CAPABILITY

5. ANALYTICS
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6. • Analytics is a powerful tool to identify / track changing customer
behavior and optimize strategies to improve business performance
• Arenas within analytics include :
– Enterprise decision management
– Marketing optimization and marketing mix analytics
– Customer Analytics and value creation
– Sales effectiveness
– Price and promotion modeling / effectiveness
– Web analytics
– Predictive science & Credit risk analysis
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Analytics Overview

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Analytics integrated with strategy drives business performance
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=
INTEGRATED ANALYTICS= ACTIONING +
MEASURING
Strategy Design
based on
• Analytical Solutions
• Business Understanding
+
Measure Response through
• Business Dashboards
• KPI Tracking
Maximize
ROI

8. THE BLUE PRINT ANALYTICS APPROACH
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9. Sales & Marketing Analytics
Operations Analytics
Web Analytics
Consumer Goods and
Services
Retail Analytics
Travel / Hospitality
Ecommerce
Advanced Analytics
Dashboards & Reporting
S e c t o r
E x p e r t i s e
F u n c t i o n a l
E x p e r t i s e
Te c h n i c a l
E x p e r t i s e
The Blue Print Analytics focus areas
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10. Consumer Retail
 Customer Trip Mission
Segmentation
 Customer Share of Wallet
Analysis
 SKU analysis and
performance
 Private Label analytics
 Store Performance and
regional time series
performance analysis
 Loyalty strategy
 Campaign effectiveness
Travel / Hospitality
 Pricing Strategy
 Inventory Utilization
 Sales performance across
channels
 Product bundling &
service design
 Promotional Campaign
Design, Management and
Analysis on campaigns
 Brand and NPS tracking
 Loyalty Management and
customer segmentation
Ecommerce
 Click path analytics
 Customer segmentation
and product affinity
 Landing page test &
control analysis
 Campaign analysis and
response tracking
 Communication channel
ROI tracking
 Consumer tracking
through Google analytics
 Social Media & Google
Advertising campaign
design
 New Product Insights
 Distribution & Sales
Effectiveness
 Trade Promotions
Campaign Design
 Campaign effectiveness &
ROI measurement
 Marketing Spend
optimization
 Social Media research and
consumer behavior
mapping
Consumer Goods &
Services
We offer analytical solutions across consumer driven sectors with focused offerings 10
Blue Print Analytics Sector specific offerings

11.  Campaign Design & Optimization
– Implementing the Test & Learn
strategies to build best in class
campaign initiatives
 Customer Response Models
– Designing response models to
optimize marketing spend by
targeting the best prospects
 Cross – Sell / Up – Sell Models
– Identifying existing customer
segments most likely to accept
other products / offers
 Product Bundling / New Product
Assessment
– Based on customer usage, design
optimal products / offers meeting
customer requirements
 Loyalty Campaigns / Real Time
Offers
– Design Loyalty solutions to build
customer engagement
– Based on customer behavior,
design real time marketing
solutions for customizable
communication platforms
Marketing Analytics Operations Analytics
 Customer Profitability Models
– Appropriate customer
segmentation based on
profitability and organization value
 Customer Management
 Early Engagement Solutions
 Product / Portfolio Analytics
– Analytics to identify segments
driving growth, pain points
– Segmentation for appropriate
customer management
 Spend Analytics
– Spend drivers, Spend by product,
time, location
– Substitute Spend / Group spends
 Call Centre Analytics
– Call Volume forecasting, capacity
planning
– Resource productivity, call
abandon rate, idle time
 Customer Satisfaction / NPS
– Customer satisfaction analytics for
appropriate process design
Risk Analytics
 Credit Risk Models
– Models predicting customer’s
propensity to default on
obligations
 Acquisition Risk / Approval Models
– Models predicting customer
acquisition value based on default
probability
– Reject Inference techniques
 Debt Servicing Capacity Models
– Line Assignment / Loan offers
 Expected Loss Assessment
– PD, LGD, EAD solutions meeting
BASEL requirements
 Loss Forecasting / Provisioning
analytics
 Collections Management
– Portfolio Roll Rate & Default
analysis
– Collections Strategies & Offer
design for early delinquency /
written off portfolio
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Blue Print Analytics Functional Expertise

12. Data Modeling
Data Reporting /
Data Mining
Data Integration / Cleansing
SAS / R
MS Excel / VB / Micro
Strategy / Google
Analytics
SQL / SAS / R
 Linear / Logistic Regression
 Decision Trees
 Neural Networks
 Conjoint Analysis
 Factor Analysis
 Time Series
 Many more…
 Dashboards
 Pivots
 Segmentation
 Others...
 Table Merges
 Missing Values
 Data Integration
 Others...
Analytics Capabilities Tools Used Statistical Techniques
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Blue Print Analytics Technical Expertise

13. TECHNOLOGY
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14. Why Tech !!!!
• We believe that technology in plain simple words means advantage
• It will help you break clutter and establish a distinct identity for your
brand
• We aim at combining our marketing insights and tech skill set to deliver
unmatched & unique branding material
• Our branding / trade innovations ensure WOM and generate that
necessary buzz around the product
• From prototype to final production , we work with our clients to design
a market ready product
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15. Past Innovations
• Talking posters / brand material – Imagine your brand communication
coming alive when a customer stands in front of it or crosses it
• Microsensor based shelf talkers – Detect human motion / pressure and
deliver brand message . For instance – A Pack dispenser shelf placed at
retail , as soon as you pick a pack , it says “Thank you for choosing XYZ”
• 3D Printed collaterals with sound / light
• Customized Vending machines
• State of the art kiosks
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16. BLUE PRINT CONSULTING TEAM ON BOARD

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Position Technocrat
Qualifications  MBA (Finance & Strategy , IIM - Indore), B.E. (Electronics & Electrical Comm, PEC)
Experience  Rahul has 6 years of work experience in developing and implementing analytics solutions across Banking, Telecom,
Modern Retail and Consumer Goods sectors.
Analytics Strategy & Modeling
 He has worked on key analytical projects in BFSI, Telecom and Consulting domains covering areas like Sales
Effectiveness, Retail strategy, Market segmentation, Credit Risk, Collections Strategy and Portfolio management
with hands-on model development and validation experience.
 Rahul has been instrumental in many client developed Analytics driven strategies in Marketing, Sales, Customer
Management, Spend analysis for key Telecom, Retail and Banking clients
Modern Retail and Consumer Goods Analytics
 For a leading Modern Retailer in India, developed detailed analytics driven solutions based on customer
propensity and in store behaviour to help grow private label share within store sales
 Developed analytics driven incentive program for the distribution network of Indian retail operations of a leading
consumer goods company.
Retail Banking Analytics
 Developed cross sell / up sell models for a middle eastern bank to drive retail banking portfolio
 Developed Spend Recommender providing behavior based customer offers for a US bank
 For a leading US Credit Cards company, developed a Financial Analyzer capability using customer Financial &
Spending history. Used for customer level debt capacity calculator to assess default risk
Telecom Analytics
 Created consumer segments based on customer demographic profiling using Nielsen data and develop a
customized marketing and product strategy for a US Telecom service provider
 For a leading US telecom service provider, developed a segment specific telecom and data product bundling
plans for Small and Medium enterprises using DnB telecom propensity data
RAHUL SOOD

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Position Catalyst
Qualifications  B.Tech & MBA (Marketing & Operations) , Amity University
Experience  Piyush has 5 years of work experience in developing and implementing marketing campaigns / strategies across
various categories
Advertising & Media Campaigns
 He has worked with the Times of India group to organize & propel “Aman ki Asha” campaign
 Was responsible for generating leads and revenue from existing and new clients for the NIE ( TOI)
 Managed post production , Offline editing, radio spot recording and media release of the creative content at Leo
Burnett
 Worked on new businesses, pitches etc. and operated in team environment to support others to secure new
business
 Piyush has developed, managed and executed marketing assignments in Visual Merchandising, retail, dealer
relationship programs, automation of incentive programs, events and activation
 He has successfully activated retail and HoReCa channels for Marlboro’s new variants (Marlboro Gold Advance,
Marlboro Compact & Marlboro Gols Original)
Retail & POS Expertise
 Executed state of the art kiosk structures for Marlboro at Buddh International F1 circuit
 Has worked on RFID based projects for global clients at Philip Morris International
 Constantly using available technologies to create unique interactive display tools
PIYUSH SOOD

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Position Technocrat
Qualifications  MBA (Finance & Strategy , IIM - Indore), B.Tech. (Chemical Engg, IIT-Delhi)
Experience  Avinash has 6 years of diverse work experience in the field of analytics, working with fortune 50 clients in the field of
web analytics to providing analytics solution for retail banking major .
Analytics Strategy & Modeling
 He has worked on key analytical projects in BFSI,CPG and Online advertisement domains covering areas like
Forecasting, Advertiser segmentation ,Pricing algorithm , Retail strategy, Impairments, Credit Risk, Collections
Strategy and Portfolio management with development and implementation of Statistical Models/ Strategy.
 Avinash has been instrumental in driving analytical based solutions for the clients which helped our client to focus
and target right customers in retail/online space and adequately quantified and minimize the risk in the field of Credit
risk/Impairments
Modern Retail and Consumer Goods Analytics
 He has helped leading modern retailer in India to come up with combo offers and promotional strategy through
analytical insights generated from store data.
Web/Search Analytics
 Developed forecasting Model for the world’s 2nd Largest online search engine using techniques such as ARIMA/
Time series concept
 Worked and support on complex pricing algorithm for cluster of advertiser through probability of click model
Retail Banking Analytics
 Developed and implemented PD and LGD models for the leading retail banking major for African subcontinent
which would ensure error free impairment process.
 Leveraged bureau data to come up with early legal strategy to collect early in credit card delinquency life cycle
for the worlds largest credit card provider
AVINASH THAGELA

20. Thank You
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Contact Us:
Piyush Sood
Piyush@blueprintanalytics.in
+91 98101 99328