Rediscover Software Development Edward Hieatt Web Summit 2014

Rediscover Software
Development
Edward Hieatt
Vice President, Pivotal
4 November 2014
© Copyright 2014 Pivotal. All rights reserved.

Enterprise Computing is Changing
1st 2nd 3rd
MAINFRAME CLIENT-SERVER & WEB CLOUD
Automation of
Financial Accounts
Automation of most paper processes
(ERP, CRM, Email)
New experiences and
business models
Automation of
Financial Accounts
Automation of most paper processes
(ERP, CRM, Email)
New experiences and
business models
“Free” CPU Cycles “Free” CPU Storage

Software is Changing Industries
$6B valuation
Financial Services
$12B valuation
Travel & Hospitality
$19B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$28B valuation
Entertainment
$32B valuation
Automotive

Every Company Needs to Build Great Software
Francisco Gonzalez, CEO
“ Banks need to take on Amazon and
Google or die. The shift to digital
requires a complete overhaul of banks
technology…it is a matter of survival.”

“The future is already here,
it's just not evenly distributed.”
- William Gibson
Many Enterprises I talk to feel behind, fear the disrupters, and don’t know what
to do next. My message to you is that you can catch up, but you must be bold.

Cloud Foundry • Big Data Suite • Labs

Back to Basics: What Does the Business Really Need?
Ÿ More Speed, yes…
– Software built much faster than in the past
– The ability to change direction based on customer feedback, market
conditions
Ÿ …But predictability is the key
– No surprises near a release
– Prefers “fast and predictable” over “sometimes very fast, often
mysteriously slow”

The Importance of Predictable Speed
If a team’s speed is predictable, you know:
Ÿ When the current vision of the product could be built
Ÿ How realistic a deadline is, so you can adapt
Ÿ That a request to change or release doesn’t disrupt the team
Ÿ That bugs generally don’t get in the way of progress
Ÿ That a need to scale doesn’t disrupt feature progress
The challenge: it’s difficult!

Solution
We need to solve for high, predictable productivity in the
face of product flux, large teams, legacy technology and
legacy team structures. We need:
1. Technology transformation
2. Cultural transformation

1. Technology Transformation
Ÿ Move to Platform-as-a-service (PaaS)
– Increases developer productivity
– Unifies IT environment
– Centralizes and enforces convention (security, scaling, etc)
– Generally allows developers to get back to writing code
Ÿ This is how the disrupters grew up
Ÿ Now you can have it in the enterprise

Jonathan Rosenberg
CTO & VP, Collaboration
“ PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as the
costs of porting go up. This is one of
the benefits of open source PaaS
offerings like Cloud Foundry.”

2. Cultural Transformation
Ÿ Prescribe a simple framework based on disciplined Agile
practices
– Clear separation of Product and Engineering roles
– Team co-location and Pair-Programming
– Test-Driven Development and repurposing of QA
Ÿ Then let go:
– Allow teams to experiment with process and find their voice
– Don’t try to hold on too tightly to the original spec or timeline
– Go live early and often; fail-fast; experiment

“We have to be agile.
This environment is demonstrating
that agility. It allows you to do things
as a team and do it quickly.”
- Bruce Broussard, CEO, Humana

x
• You must go full out
• You can start small
• Self selection
• Consider a new environment
• Build real applications that matter to the business
• Embrace open source
Be bold - it won’t work
if you try to do it
half-heartedly.
Take a leap of faith!

Picture of Dev Environment of the past. Fills screen.
Your teams can’t look like this…

They need to look like this.

How you used to deploy – file ticket to get environment spun up
done with a build; ask IT to deploy; some sense of being slow
Deploying and release management can’t look like this…

Picture of CF Deploy
It needs to look like this.

A Slide that says you can do this

Rediscover Software Development
DEFINE DESIGN DEVELOP DEPLOY
Embrace cloud platform evolution, adopt an agile development
methodology, and let your developers find their voice.

Thank You

Rediscover Software Development Edward Hieatt Web Summit 2014

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Rediscover Software Development Edward Hieatt Web Summit 2014