Speed to value is critical for businesses to outpace their competition. Learn how your team or organization can leverage proven, modern product development best practices to win in today’s market.
Join Lauren Gilchrist and Paul Choi to gain insights on how to deliver more value to customers and better partner with your IT organization. We’ll share software development best practices and methodologies that have been used to help organizations adapt and thrive in today's digital markets.
In this webinar, you’ll learn:
● How Fortune 2000 companies can compete with startups and build more desirable and usable products
● How to realize value faster and more sustainably
● How to decrease risk and reduce waste in building your application
Presenters:
Lauren Gilchrist, Director, Pivotal Labs
Paul Choi, Sr. Director, Pivotal Labs
2. Who We Are?
Paul Choi
Sr. Director, Pivotal Labs
pchoi@pivotal.io
Lauren Gilchrist
Director, Pivotal Labs
lgilchrist@pivotal.io
3. How to Drive More Value From Innovation Initiatives
● Background on Pivotal
● Software Development Industry Themes
● Common Problems Holding Back Enterprises Today
● Best Practices for Product Development
● Success Stories
● Q & A
5. Pivotal takes a comprehensive approach to changing how customers drive
more value from software
Methodology
Learn the necessary practices to
build modern software
Tools
Build with products focused on
developer productivity
Platform
Run every app, on every cloud,
on a unified platform
More Impactful
software
Pivotal Labs and
Services
Pivotal Cloud Foundry
Best-in-class products
Your teams
Pivotal
Culture
Continually improve and deliver
customer success
6. We believe it’s fundamental for all
companies to develop modern
software development capabilities
as a core competency
7. $32B Market Cap
Financial Services
$120B Valuation
Transportation
$158B Market Cap
Entertainment
$30B Valuation
Travel & Hospitality
$3.2B Acquisition by Google
Home Automation
Software is disrupting entire industries
9. Cover w/ Image
What Does this mean?
No one is
entitled to
their
business
model.
Data: INNOSIGHT/Richard N. Foster/Standard & Poor’s
10. Reasons you should be good at software
Your
customers
expect
seamless
digital
experiences.
You can
acquire and
engage
customers
faster and
cheaper
online.
You can
innovate and
adapt to
change more
rapidly.
Your
competition is
improving.
Your
employees
expect it.
12. Domino’s Pizza has increased its Stock Price by 1600%
since 2011
Launched
first iOS App
in 2011
Over 50% of
U.S. sales from
digital channels
Launched
first Android
App in 2012
Introduced
voice
ordering via
apps
Continued to
invest and
iterate on
software &
digital offerings
13. Home Depot has increased its stock price by over 550%
since 2010
Launched
Apps on 3
Platforms
Began adopting
modern software
practices and
platform
Building software
at scale with
platform and
modern practices
15. Current state of software dev for most enterprises today
Project
mindset, not
product
mindset
State of Agile
is Poor
Dev
productivity is
low (40%)
Unclear if
teams are
building the
“right” thing
Path to
production is
manual and
laborious
19. Balanced / Cross Functional Product Teams Yield Best
Outcomes
Design
Are we solving a real
user need?
Development
Are we building
production-ready,
sustainable software?
Product
Management
Will this help the
business?
Desirable
“What pains exist today for the
user? How might we solve those
pains? Are they able to use the
system effectively? Will they adopt
this product?”
Viable
“By solving these specific user
problems with these specific
solutions, are we creating valuable
business outcomes? How might we
measure those outcomes?”
Feasible
“What are the technical
complexities necessary to satisfy
the project and product goals best?
How can we build a system that
will respond well to change?”
Product
Confidential
20. User Centered Design
Ensuring the software solves a real
problem for real users in a desirable
and usable product.
■ User Interviews
■ Ethnographic studies
■ Persona definition
■ Prototype creation
Design
PRACTICES
Lean
Reducing the risk of building the
wrong thing while comfortably
changing direction
■ Minimum Viable Product (MVP)
definition
■ Lean experiments
■ Identify & test assumptions
■ Data driven decisions
Product
Management
PRACTICES
Extreme Programming
Building working software at a
consistent speed and quality in the
face of changing requirements.
■ Paired Programming
■ Test-Driven Development
■ Short iterations
■ Continuous Integration /
Continuous Deployment
Development
PRACTICES
21. Lean Product Management Practices
Lean is a product methodology
designed to decrease risk and reduce
waste through constant validated
learning.
22. Long feedback loops, higher risk
Plan
QA &
Test
BuildDesign
Release
Start Finish
Months or Years
Waterfall Development
26. User-Centered Design (UCD) Practices
UCD is a product design philosophy that emphasises
designing the product around how the user can, wants or
needs to use it, rather seeking to change the user's
behaviors around how the product works.
We aim to design a solution that solves user and business
problems.
It prioritises contact with end users, and not proxies, in order
to determine value. We take an evidence-based approach.
27. What are the
problems?
Is this solution
valuable?
Is this solution
easy to use?
Exploration Validation Usability
User-Centered Design (UCD) Practices
29. Users Needs Use Cases Features Deliver Learn
User-Centered Design (UCD) Practices
30. Agility is the ability to react to change. We practice a
flavor of agile called Extreme Programming (XP).
XP ensures a team builds working software at a
consistent speed and quality in the face of changing
requirements.
We assume collaborative, cross-functional and
self-organizing teams that deliver software in an
incremental and iterative way.
Extreme Programming (XP) Practices
34. Next Steps
Want to learn more about
what you heard today
Contact Us at info@pivotal.io
Want to validate a
innovation product you are
building
Come set up an appointment at one
of our 20 Labs offices worldwide for
Product Office Hours
General Reading
Recommendations
See next page
35. Recommended Reading
● Lean Startup and Startup Way (Eric Ries)
● Extreme Programming (Kent Beck)
● Accelerate (Jez Humble, Nicole Forsgren, Gene Kim)
● Don’t Make Me Think (Steve Krug)