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Sequoia Capital
Pitch Deck Template
Reproduced by PitchDeckCoach from info presented at
http://www.sequoiacap.com/grove/...
Flow
FYI Only – NOT a slide for your deck
Company Purpose
Problem
Solution
Why Now
Market Size
Competition
Product
Busines...
Company Purpose
Define the company/business in a single
declarative sentence
3
Problem
Describe the pain of the customer (or the
customer’s customer)
Outline how the customer addresses the
issue today
4
Solution
Demonstrate your company’s value
proposition to make the customer’s life better
Show where your product physicall...
Why Now
Set-up the historical evolution of your category
Define recent trends that make your solution
possible
6
Market Size
Identify/profile the customer you cater to
Calculate the TAM (top down), SAM (bottoms
up) and SOM
7
Competition
List competitors
List competitive advantages
8
Product
Product line-up (form factor, functionality,
features, architecture, intellectual property)
Development roadmap
9
Business Model
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Customer/pipeli...
Team
Founders & Management
Board of Directors/Board of Advisors
11
Financials
P&L
Balance sheet
Cash flow
Cap table
The deal
12
If you liked this, you’ll love our Pitch
Deck Coach template. Click below.
http://www.slideshare.net/PitchDeckCoach
/the-u...
Did you enjoy this deck?
Now read my blog post on
“The Pitch Deck”
http://pitchdeckcoach.com/pitch-deck
Need help with your pitch deck?
I can review your existing deck
or build you a new one from scratch.
http://pitchdeckcoach...
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The deck we used to raise $270k for our startup Castle
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Sequoia Capital Pitch Deck Template

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A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital.

Read our blog post on "The Pitch Deck"
http://pitchdeckcoach.com/pitch-deck

Need help with your pitch deck? We can review your current pitch deck or build you a new one from scratch.
http://pitchdeckcoach.com

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Sequoia Capital Pitch Deck Template

  1. 1. 1 Sequoia Capital Pitch Deck Template Reproduced by PitchDeckCoach from info presented at http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan
  2. 2. Flow FYI Only – NOT a slide for your deck Company Purpose Problem Solution Why Now Market Size Competition Product Business Model Team Financials 2
  3. 3. Company Purpose Define the company/business in a single declarative sentence 3
  4. 4. Problem Describe the pain of the customer (or the customer’s customer) Outline how the customer addresses the issue today 4
  5. 5. Solution Demonstrate your company’s value proposition to make the customer’s life better Show where your product physically sits Provide use cases 5
  6. 6. Why Now Set-up the historical evolution of your category Define recent trends that make your solution possible 6
  7. 7. Market Size Identify/profile the customer you cater to Calculate the TAM (top down), SAM (bottoms up) and SOM 7
  8. 8. Competition List competitors List competitive advantages 8
  9. 9. Product Product line-up (form factor, functionality, features, architecture, intellectual property) Development roadmap 9
  10. 10. Business Model Revenue model Pricing Average account size and/or lifetime value Sales & distribution model Customer/pipeline list 10
  11. 11. Team Founders & Management Board of Directors/Board of Advisors 11
  12. 12. Financials P&L Balance sheet Cash flow Cap table The deal 12
  13. 13. If you liked this, you’ll love our Pitch Deck Coach template. Click below. http://www.slideshare.net/PitchDeckCoach /the-ultimate-pitch-deck-template-by- pitchdeckcoach
  14. 14. Did you enjoy this deck? Now read my blog post on “The Pitch Deck” http://pitchdeckcoach.com/pitch-deck
  15. 15. Need help with your pitch deck? I can review your existing deck or build you a new one from scratch. http://pitchdeckcoach.com
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A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital. Read our blog post on "The Pitch Deck" http://pitchdeckcoach.com/pitch-deck Need help with your pitch deck? We can review your current pitch deck or build you a new one from scratch. http://pitchdeckcoach.com

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