Word press as your company website

•

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Kelli Wise

Wordcamp Seattle 2012 - How to use Wordpress as your company's website

Tecnologia Negócios

Using WordPress as Your
Company’s Website
Kelli
Wise

Agenda

•  Background

•  Conﬁguring
WordPress

•  Theme
Selec:on

•  Plugins

•  Employee
access

•  Security

•  Maintenance

Why
Use
WordPress?

•  Great
CMS

•  Easy
to
edit
contents

•  No
need
for
html
or
css
knowledge

•  SEO
is
much
easier

•  Open
Source

•  Almost
any
feature
you
might
need
–
there’s
a

plugin

Installing
WordPress

•  Famous
5
minute
install

•  Script
installers

–  Fantas:co

–  SoLaculous

•  Linux
hos:ng

•  Lp
access

Conﬁguring
WordPress

•  Out
of
the
box:
Blog
Index
as
landing
page

•  You
want
a
sta:c
page
as
Home

SeSngs
-‐
Reading

Change

From:
“Your
latest
posts”

To:
“A
Sta:c
Page”

SeSngs
-‐
Permalinks

Change

From:
“Default”

Theme
Selec:on

•  It’s
your
Business

•  Vet
any
sources
of
FREE
themes

–  Some
have
malware

–  WordPress.org
is
a
safe
source

Theme
Frameworks

•  Most
customizability

•  Brandable

•  Require
more
work
&
:me

•  More
expensive

Plugins

•  Bare
minimum
plugins:

–  Backup,
conﬁgured
for
weekly
backups
of

database

–  XML
sitemap
generator,
conﬁgured
for
updates

–  Spam
ﬁlter

–  SEO

Installing
Plugins

•  Ac:vate
them
one
at
a
:me

•  Test
the
site

•  If
one
of
them
causes
an
error
and
you
can’t

delete
it
in
WordPress
admin:

–  Lp
into
your
site

–  Delete
the
plugin
folder

–  The
site
should
come
back
up

Do
you
want
All

to
let
your
Access

employees

edit?

Administrator

Most
Most

Damage
Risk

Security

•  Don’t
use
Admin
as
username

•  Use
strong
passwords

•  Secure
your
internet
connec:on

•  Keep
WordPress,
theme
&
plugins
updated

•  Delete
unused
plugins

•  Scan
site
for
malware

Maintenance

•  Backup
–
Backup
–
Backup!

–  Store
copies
oﬀsite

•  On
your
PC

•  On
a
cloud
server

•  Keep
things
updated

•  Test
new
plugins
and
themes
on
a
copy

–  Use
a
subdomain
for
this

Summary

•  Conﬁguring
WordPress

•  Theme
Selec:on

•  Plugins

•  Employee
access

•  Security

•  Maintenance

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Word press as your company website

1. Using WordPress as Your Company’s Website Kelli Wise

2. Agenda •  Background •  Conﬁguring WordPress •  Theme Selec:on •  Plugins •  Employee access •  Security •  Maintenance

3. Why Use WordPress? •  Great CMS •  Easy to edit contents •  No need for html or css knowledge •  SEO is much easier •  Open Source •  Almost any feature you might need – there’s a plugin

4. Installing WordPress •  Famous 5 minute install •  Script installers –  Fantas:co –  SoLaculous •  Linux hos:ng •  Lp access

5. Conﬁguring WordPress •  Out of the box: Blog Index as landing page •  You want a sta:c page as Home

10. SeSngs -‐ General

11. SeSngs -‐ Reading Change From: “Your latest posts” To: “A Sta:c Page”

12. SeSngs -‐ Permalinks Change From: “Default”

13. Theme Selec:on •  It’s your Business •  Vet any sources of FREE themes –  Some have malware –  WordPress.org is a safe source

14. Premium Themes •  Great graphic design •  Func5onality •  Have limita5ons – Size of logo – Layouts, fonts, colors may be limited •  Developer support level

15. Theme Frameworks •  Most customizability •  Brandable •  Require more work & :me •  More expensive

16. Customizability Diﬃculty Cost

17. Plugins •  Bare minimum plugins: –  Backup, configured for weekly backups of database –  XML sitemap generator, configured for updates –  Spam filter –  SEO

18. Installing Plugins •  Ac:vate them one at a :me •  Test the site •  If one of them causes an error and you can’t delete it in WordPress admin: –  Lp into your site –  Delete the plugin folder –  The site should come back up

19. Do you want All to let your Access employees edit? Administrator Most Most Damage Risk

20. Author Contributor Subscriber Editor

21. Editor Contributor Subscriber Author

22. Editor Author Subscriber Contributor

23. Editor Author Contributor Subscriber

24. Security •  Don’t use Admin as username •  Use strong passwords •  Secure your internet connec:on •  Keep WordPress, theme & plugins updated •  Delete unused plugins •  Scan site for malware

25. Maintenance •  Backup – Backup – Backup! –  Store copies oﬀsite •  On your PC •  On a cloud server •  Keep things updated •  Test new plugins and themes on a copy –  Use a subdomain for this

26. Summary •  Conﬁguring WordPress •  Theme Selec:on •  Plugins •  Employee access •  Security •  Maintenance

Word press as your company website

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Word press as your company website