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Case VI-I Vitreon Corporation: The Hyalite Project
Case VI-I Vitreon Corporation: The Hyalite Project Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative, and there are deep disagreements about what is wrong and how to fix it. Provides an opportunity to analyze yields  and productivity, as well as the organizational and personal challenges inherent in line-staff interaction
Vitreon Corporation in The new millennium ,[object Object],  industry, Vitreon had entered several consumer goods markets during the 1990s. ,[object Object],  and Calescia  dinnerware,  it’s most successful product was a line of innovation,   water-repellent windshields.  ,[object Object],  market for specialized automotive glass in 1985 and the profits at the Automotive     division constituted the backbone of Vitreon’s income statement.
[object Object],   manufacturing decisions, and corporate staffs in these areas had been relatively      small. Only in research and development did corporate staff influence the     company’s direction. ,[object Object],   activities as well as for manufacturing engineering. New products were regarded      as the life-blood of the Corporation, and the director of new product     development was “Harold Accrington”.
Changes in the automotive business and corporate reorganization ,[object Object],  open a plant in US to produce windshields for their U.S.-produced automobiles. Although    Vitreon remained profitable, growth over the next three years slowed, and its market share    declined. ,[object Object],  development and a focus on both process excellence and productivity. ,[object Object],  the corporate level. This reorganization brought together staff specialists in processes, data   gathering and analysis, systems, and equipment under the direction of “Angela Harris”. ,[object Object],  company.
Manufacturing and Engineering Division ,[object Object],  throughout Vitreon involving both process changes and the installation of new equiption. ,[object Object],  believed that successful transfer required people who appreciated both the development   process ad problems of production. M&E product teams served as mediators and translators;   their primary task was to establish credibility with the R&D group and with the    manufacturing people in the operating divisions. ,[object Object],  strong and independent, but Harris felt that the reputation and expertise of her staff was    increasing and that opportunities for collaboration were not far off. She also thoughtthat    M&E was ready to take on a new responsibility – a turnaround project.
The Hyalite project ,[object Object],   declined sharply. “Jane Welsh”, director of manufacturing for Industrial Products,     met with Harris to establish an M&E first turnaround project at Fontana. ,[object Object],   board. The team’s charter was to increase yields, define and document the process,    and train the operating people. ,[object Object],   four specialists to work on the first phase of the project, data – collection and problem    definition:
    1.AndersLindstrom – an expert in statistical process control.     2.AlejandraPerez – with a master’s degree in industrial engineering from the University                                        of Texas. She had worked in the Fontana plant for six months.     3.JoeSmith – a mechanical engineer and, in Andrews’ words, “a wizard with equipment.”     4.MichelleLeBlanc – a chemist. She had earned Andrews’ admiration for her ability to                                          solve processing problems. ,[object Object],   problems and then expand the team as specific tasks and subprojects were established. ,[object Object],   whole approach is based on the idea of receivership; each subproject will have two     co-leaders, one from M&E (the transferer) and one from the plant (the receiver).
Hyalite: Product and Process ,[object Object],  that was exceptionally strong and impact-resistant for its weight. ,[object Object],  Hyalite products were an immediate success. From 2000 to 2004, production capacity    grew 35 to 40 percent annually yet failed to meet demand, and then in the late 2004 yields    on the Hyalite process had declined sharply ,[object Object], 1.Melting – The first step was preparation of the different types of molten glass that    constituted the various layers. These mixtures were prepared in separate electrically heated   vats. Each vat was monitored to ensure that the ingredients of the glass were in correct    proportion and at the appropriate temperature.
          The base layer was poured continuously onto a narrow moving strip. The other layers  were poured on top of each other at precisely controlled intervals. Minor deviations from  the recipe could lead to major problem, often requiring ad hoc solutions using the  unprogrammable skill and deep experience of the operators and technicians.           Some problems in this stage is the existence of blisters, stones, and streaks (imperfect melted or mixed ingredients). Despite the difficulty of mainataining control over the melting  operation and of correcting it when problems developed, Vitreon had been able to achieve  yields as high as 95 percent at this stage of process.            2.Molding – Rectangles of the soft glass sandwich were cut off the moving strip and  moved onto a series of separated conveyor belts. Each slab was inserted between the jaws of a compression-molding device that contained molds for the particular parts being produced. after the parts were stamped out, they continued down the conveyor line while the glass trim was discarded.
          Despite the apparent simplicity of the process, it was generally considered to be even more difficult to control this stage than the melting stage. Typical problems included the basic dimensional specifications of the product, its edge configuration, and buckling and  Flattening after molding. These made it difficult to achieve more than 80 percent efficiency during this stage.           3.Finishing – The operation comprised heat treating the molded objects, then applying one of several possible coating, from the functional to the ornamental. This operation occurred as the objects passed on conveyor belts through long ovens. The seldom-attained target yield was 95 percent          The unique characteristics of the three stages made over all control and fine-tuning of the total process quite difficult. Moreover, it was often difficult to isolated which part of the process fault because there was a high degree of interrelation among them. And, finally, once a problem and its cause were identified, it sometimes took a long period of trial-and-error fiddling until people could be convinced that it was indeed corrected.
The Fontana Plant ,[object Object],  plant had operated with excess capacity for several years in the mid-1990s. ,[object Object],  up for Hyalite production, but several of the production foremen and manufacturing staff    members were transferred to Spokane and replaced by individuals who had been involved in    Hyalite prototype production.  ,[object Object],  The plant was organized along department lines. By June 2004, the management group at    the Fontana plant had worked together for two years and had established what MacIntosh   thought was a solid organization.
Organization at Fontana Plant
M&E Project at Fontana ,[object Object]
 One problem surfaced immediately: the relative inexperience of the department supervisors.  MacIntosh explained to them that four of the six supervisors had been in the plant less than    nine months. The people they replaced had been with the Hyalite process since its prototype   days. MacIntosh felt that part of the explanation for the decline in yields was the departure   of experts. ,[object Object],  source of defects, with melting the second major source. The team identified four areas for   immediate attention: overall downtime, trim settings, glass adhesion, and layer separation. ,[object Object],  improved yields was established and approved by the review board in January 2005
Conflict Emerges ,[object Object],  instrumentation to collect information on the many critical operating variables, and   the installation of sensors to monitor glass temperature in the molding process. ,[object Object],  The M&E team did not get the cooperation from plant’s staff. MacIntosh viewed the    team as part of the problem. He strongly belived that the problem was from the experts   departure and yields have been increasing steadily in the last 12 weeks. He also thought   Accrington was another problem, giving the operators some crazy idea and getting them    to let him try out his latest scheme.

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Ba401 Vitreon

  • 1. Case VI-I Vitreon Corporation: The Hyalite Project
  • 2. Case VI-I Vitreon Corporation: The Hyalite Project Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative, and there are deep disagreements about what is wrong and how to fix it. Provides an opportunity to analyze yields and productivity, as well as the organizational and personal challenges inherent in line-staff interaction
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The base layer was poured continuously onto a narrow moving strip. The other layers were poured on top of each other at precisely controlled intervals. Minor deviations from the recipe could lead to major problem, often requiring ad hoc solutions using the unprogrammable skill and deep experience of the operators and technicians. Some problems in this stage is the existence of blisters, stones, and streaks (imperfect melted or mixed ingredients). Despite the difficulty of mainataining control over the melting operation and of correcting it when problems developed, Vitreon had been able to achieve yields as high as 95 percent at this stage of process. 2.Molding – Rectangles of the soft glass sandwich were cut off the moving strip and moved onto a series of separated conveyor belts. Each slab was inserted between the jaws of a compression-molding device that contained molds for the particular parts being produced. after the parts were stamped out, they continued down the conveyor line while the glass trim was discarded.
  • 11. Despite the apparent simplicity of the process, it was generally considered to be even more difficult to control this stage than the melting stage. Typical problems included the basic dimensional specifications of the product, its edge configuration, and buckling and Flattening after molding. These made it difficult to achieve more than 80 percent efficiency during this stage. 3.Finishing – The operation comprised heat treating the molded objects, then applying one of several possible coating, from the functional to the ornamental. This operation occurred as the objects passed on conveyor belts through long ovens. The seldom-attained target yield was 95 percent The unique characteristics of the three stages made over all control and fine-tuning of the total process quite difficult. Moreover, it was often difficult to isolated which part of the process fault because there was a high degree of interrelation among them. And, finally, once a problem and its cause were identified, it sometimes took a long period of trial-and-error fiddling until people could be convinced that it was indeed corrected.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.