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How to Become a LinkedIn Superstar

Tips, tricks and strategies to use LinkedIn as a tool to build a personal brand. Including real examples from our team at Aimforthemoon (a corporate-startup studio from Amsterdam).

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How to Become a LinkedIn Superstar

  1. 1. How to Become a LinkedIn Superstar? Pim Hogeweg - June 2018 Give wings to the best version of yourself,
  2. 2. Thanks for downloading this playbook. The past year, I’ve increased the Aimforthemoon’s LinkedIn reach from 
 0 to 1 MILLION views. The secret? Share personal posts from individuals. I’ve shared the why and how behind our winning posts in this guide. Questions? Shoot me a message 👉 Cheers, Pim Pim Hogeweg Marketing Lead @ Aimforthemoon
 E.: pim@aimforthemoon.com
 T.: +31(0)629388982
  3. 3. What to expect? 1. Why LinkedIn is your #1 channel to build B2B relationships 2. How to build trust when people don't trust companies anymore 3. How to build your personal brand 
 4. Tips to write killer LinkedIn posts 5. A step-by-step model I use for storytelling 6. How to beat the LinkedIn algorithm to maximize reach 7. Bonus tips: How to create a superstar profile
  4. 4. So, what’s Aimforthemoon?
  5. 5. We work with hundreds of entrepreneurs…
  6. 6. …to build new businesses and innovation labs with corporates.
  7. 7. We are just a small team.
  8. 8. Our dream? Impact 100 million lives through corporate-startups by 2025.
  9. 9. And that’s a challenge.
  10. 10. We need the best people to work with us.
  11. 11. LinkedIn helps to build relationships at scale.
  12. 12. Whatever you do, the only thing you need is TRUST.
  13. 13. LinkedIn gives you the wings to build trust with millions of people.
  14. 14. But… Trust is in crisis around the world. Source: 2018 Edelman Trust Barometer
  15. 15. People don’t trust companies anymore.
  16. 16. LinkedIn’s algorithm punishes all business profiles.
  17. 17. Instead. The algorithm favors personal profiles.
  18. 18. This made me think.
  19. 19. It’s not companies doing business with companies.
  20. 20. It’s people doing business with people
  21. 21. Therefore, it’s time for companies to have a face.
  22. 22. It’s about you.
  23. 23. No engagement on our company profiles
  24. 24. Huge engagement on our personal profiles.
  25. 25. It gets us featured on events and in the media
  26. 26. 28
  27. 27. Post from your company personal profile CONCLUSION
  28. 28. So how do you build trust?
  29. 29. There’s no magic formula
  30. 30. 2 ingredients I always use
  31. 31. Passion Gift +
  32. 32. What is it that you love doing?
  33. 33. And how can you help others do this?
  34. 34. 200 Likes 12 Comments 40.000+ Views READ ON
  35. 35. Passion = Something I personally experienced on personal growth
  36. 36. Gift = A lesson to help others drive personal growth
  37. 37. Bonus points: I shared something vulnerable
  38. 38. Even smaller, I published this post to unleash your personal growth potential
  39. 39. Start today! What did you experience that can help other professionals?
  40. 40. Don’t just share knowledge. Share it through a personal story.
  41. 41. READ ON READ ON READ ON
  42. 42. Talk about frustrations and failures
  43. 43. READ ON READ ON
  44. 44. READ ON READ ON
  45. 45. Dare to ask
  46. 46. READ ON READ ON
  47. 47. READ ON If you ask for help, why change a winning format? READ ON READ ON
  48. 48. Next level: Tell a story like a hero
  49. 49. 2 Challenge Problem HelpSolution Learning 2 1 34 5 The Hero’s Journey 2
  50. 50. 1. Challenge 2. Problem 3. Help 4. Result 5. Learning
  51. 51. 1. Challenge 2. Problem 3. Help 4. Result 5. Learning
  52. 52. 1. Challenge 2. Problem 3. Help 4. Result 5. Learning
  53. 53. Share your victories, but remember: share your lessons
  54. 54. Want to maximize your reach?
  55. 55. Don’t share external links, videos and posts
  56. 56. Share your HONEST ideas, thoughts, failures, experiences as a lesson for others #give to give
  57. 57. Bonus: Create a Superstar profile
  58. 58. d READ ON 1 2 3 4
  59. 59. READ ON
  60. 60. READ ON
  61. 61. Pim Hogeweg Marketing Lead @ Aimforthemoon
 E.: pim@aimforthemoon.com
 T.: +31(0)629388982 Questions? Comments? Shoot me a message 👉

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