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Build-A-Bear In 1952
Industry Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object]
Historical Overview ,[object Object],[object Object],[object Object],[object Object]
Consumer Research ,[object Object],[object Object],[object Object],[object Object]
Consumer Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Print Advertisement 1 Ads will appear in magazines such as LIFE, Highlights, Jack and Jill, Ladies Home Journal. This will be one of the first ads since the grand opening is in the fall.
Print Advertisement 2 This ad shows the process of creating a bear at the workshop.
Print Advertisement 3 Female targeted advertising.
Print Advertisement 4 Male and parent targeted ad, with same copy as previous.
Questions?

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Adv 412 Build A Bear Presentation