Email Marketing is a powerful segment for small businesses but they are not doing it the right way!
If you are struggling to get good returns from your email marketing campaigns?
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1. GET PERSONAL
Personalization is not just about labeling a
subscriber by name
Personalization also includes:
Understanding your subscriber’s pain
points and end goals
Sending timely emails
Being relevant
Segmented Re-engagement
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2. SEGMENT YOUR EMAILS
Never send the same email to your entire list.
You can segment your emails based on :
Demographics & Geographic locations
Website Behavior
Position in the Sales Funnel
Email Engagement
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3. CATCHY SUBJECT LINES
The more enticing your subject and preheader
text, the better are your open rates.
Here are some tips:
Use a Cliffhanger in Your Subject Line
Use numbers, symbols, or emojis
Leverage the power of personalization
Use a distinctive and entertaining voice
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4. KEEP IT SHORT
Shorter emails are more likely to land in the
Primary tab. Always keep your emails short.
Use short paragraphs and phrases that
stand out
Include bullet points to skim important
content
Use great email header images and info-
graphics
Make your emails mobile-friendly
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5. TRY INTERESTING CTA
No clicks mean no customers - Always try to
include visually striking CTA with catchy text.
Make it descriptive
Make it easy to act on
Make it hard to miss out
Provoke emotion or enthusiasm
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6. MAINTAIN YOUR LISTS
Duplicate email addresses
Spammy email addresses
Unsubscribed email addresses
In-active email addresses
Don't Just focus on growing the list and send-
ing out emails.
Clean your list by removing:
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7. A/B TESTING IS A MUST
The more you test, the better your email strat-
egy. What elements should you split test?
From line, Subject line & Preview text
Email copy & Email banner images
Call to action text & Button color
PRO TIP: Test only one element at a time
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8. TRACK YOUR DATA
Keep a close eye on your data, it can help you
boost your email’s performance.
Open rate:
Hooray! You've grabbed the attention
Click rate:
Your Content provides enough benefit
Unsubscribe rate:
You don’t resonate with your audience
Earning per Subscriber:
Yaay! That's the spend to acquire a lead
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