1. GROUP 6: EXPORT FROZEN
SUBLIMATE DRIED
DRAGON FRUIT TO
CANADA

2. NAME STUDENT’S CODE
Trần Thị Hoàng Diệp K134020103
Huỳnh Thị Hồng Hòa K134020136
Lê Quang Khang K134020147
Lê Thị Phượng K134020189
Mai Thị Kim Phượng K134020190
Nguyễn Thị Ngọc Phượng K134020191
Nguyễn Oanh Phương Thảo K134020216
Bùi Thị Mai Trang K134020239
Lê Thị Quỳnh Trang K134020242
Trần Ngọc Vinh K134020258
GROUP 6

3. ENVIRONMENT ANALYSIS OF CANADA
PRODUCT ANALYSIS
ENTRY MODE
MARKETING MIX
I
II
III
IV
CONTENT

4. ENVIRONMENT ANALYSIS OF CANADA

5. POPULATION: 35,872,748 (2016)
AGE DISTRIBUTION
UNDER 15 15 TO 60 60+

6. PHYSICAL GEOGRAPHY
- Located in North America
- Covering 9,984,670 km2
- The second largest country in
the world
- Climate: Canada has a diverse
climate. Throughout the north to
the south, inland to the coast,

7. POLITICAL
PARLIAMENT
SOVEREIGN
SENATE
HOUSE OF COMMON

8. POLITICAL
SOVEREIGN
KING OR QUEEN
REPRESENTED IN CANADA
BY THE GOVERNOR GENERAL

9. SENATE
POLITICAL
Senate has 105 seats and its members are appointed
by the Governor General on the advice of the Prime
Minister.

10. HOUSE OF COMMON
POLITICAL
A representative chamber made up of members of
parliament elected by the people

11. LEGAL
LEGAL
SYSTEM
EXECUTIVE
(Cabinet)
LEGISLATIVE
(Parliament)
JUDICIAL
(Courts)
LEGAL

12. LEGAL
1st
• The Cabinet presents legislation
to the Parliament
2 𝑛𝑑
• The Parliament: debate and
approval
3rd
• Queen or Governor General give
the bill official “assent.”
THE LEGISLATION

13. All goods imported into Canada must report to the
Canada Border Services Agency (CBSA)
LEGAL
The regulations on import:
Formal trade barriers:
Duties and taxes: 7% goods and services tax (GST) on
most items goods and services sold in Canada market.
Other requirements: common customs clearance
regulations for goods imported into Canada under any
form

14. CULTURE
 RACE:

15. CUTURAL
 RELIGION:

16. CULTURE
 Family composition:

17. CULTURE
 Eating Habits/Manners
The Canadian standards are very high and
significantly concerned about the nutritional
content.

18. CULTURE
 Eating Habits/Manners
•Dining Culture
o - The trend of single
family is becoming more
popular.
o The trends for convenient,
nutritious snacks are
increasing.
o Shifting from 3 meals to
smaller meals for a day.

19. - Canadians often go straight to the main topic.
- Canadians is interested in the quality of service
seriously
CULTURE
 Negotiation culture

20. ECONOMY
The 11th largest economy in
the world

21. ECONOMY
- Canada is a member of G7, OECD, TPP.

22. ECONOMY
- 5 main industry
Agriculture Service
Manufacturing Energy Technology

23. II. Product analysis
2.1. FEVA DRAGON FRUIT CHIPS
2.2. FRUIT DEMAND OF CANADIAN
2.3. COMPETITORS
2.4. TARGET CUSTOMER

24. 2.1. FEVA DRAGON FRUIT CHIPS
2012

25. FEVA
-Modern freeze-drying
-No oil
-No sugar
-Natural sweet

26. - Snack
- Serve with milk
- Desser
USAGE:

27. Freeze-drying

28. Pre-
proccess
FROZEN
Vacuum
sublimation
Humid
removal

29. In the end of 2012, three containers of Feva Dragon Fruit Chips were
exported to the US

30. FRUIT DEMAND OF CANADIAN

31. In a past decade, the amount of fruits
and vegetables imported to Canada
market increased significantly

33. COMPETITORS

35. Rival from Vietnam
Rival from Viet

36. • CANADIAN MARKET
Source: ITC

37. III. MODE OF ENTRY

38. PRELIMINARY MARKET - ENTRY STRATEGY

39. 5.1 Product strategy

40. 5.1 PRODUCT STRATEGY
 Family composition:

41. 5.1.1. Labeling
-The name of the product: “Feva Dragon Fruit
Chips”.
-A list of ingredients and components
-A best before date
-A net quantity declaration in metric
-Nutrition Facts table
-Origin claim

42. 5.2.2. Packaging
- Name and address of the manufacturer or
exporter
- The date of packaging
- UPC or other bar codes, are noted on each
product
- Packaging: 10 bags/ box; 20 boxes/carton.
- Shipment number (specify each trip)
- Eco Packaging: GAP will choose this kind of
materials for packaging and it does not have bad
effects on the environment.

43. •5.1.3. Quality
1
•Ingredients
2
•Nutrition
3
•Quality Testing

44. 5.2 Distribution

45. Channels
• Supermarkets
• Convenient stores
• Import Intermediates

46. 5.3 Promotion strategy

47. 5.3.1. Online channel
• Television commercials
• Social networks
• Viral clip

48. 5.3.1. Offline channels

49. 5.4 Price strategy

50. Price: 5.99 USD each package (3 ounce)

51. THE END
and
THANKS FOR
LISTENING

52. ROUP 66