WHAT IS ‘MY DATA MANAGER’?
Once upon a time, there is an app that helps user/group of users save
money on data usage. Curr...
AND THEN? THERE COMES THE DARK WITCH
“My curse on this app is it will age
and lose it beauty (thus its fans)
overtime unle...
WHO CAN SAVE ‘MY DATA MANAGER’?
Tadatada…
PRODUCT
UPDATE bla
bla…
The innovation witch!
THE WITCHES CAST SOME SPELLS…
Pop-up reminder
to
download/update
list when in
free/unlimited wifi
zone.
“Pay less for
more...
AND SPREAD THE WORDS…
SEO articles,
targeting micro-
moments, when
search
• “How much
data do I need”
• “Cheap data
plan”
...
YET THERE IS NO END TO BATTLE/UPDATE…
Let’s continue the Growth hunting journey!
BROUGHT TO YOU BY…
THANK YOU FOR READING THIS LITTLE ICE-
BREAKING STORY!
My data manager - Bedtime Story
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My data manager - Bedtime Story

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A product management story in the form of Bedtime Story for My Data Manager, a mobile application to avoid data overage.

Publicada em: Marketing
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My data manager - Bedtime Story

  1. 1. WHAT IS ‘MY DATA MANAGER’? Once upon a time, there is an app that helps user/group of users save money on data usage. Currently No.1 in its field and with more than 11m downloads. Here is its beauty…
  2. 2. AND THEN? THERE COMES THE DARK WITCH “My curse on this app is it will age and lose it beauty (thus its fans) overtime unless there is someone who are willing to… persistently rejuvenate it. I want you in the red zone hahaha!
  3. 3. WHO CAN SAVE ‘MY DATA MANAGER’? Tadatada… PRODUCT UPDATE bla bla… The innovation witch!
  4. 4. THE WITCHES CAST SOME SPELLS… Pop-up reminder to download/update list when in free/unlimited wifi zone. “Pay less for more” tab added. Now you can see best deals on the market that best fit your usage. Saving money is one tap away. Built-in optimized data usage profile for user seeking a one- tap solution for their phone.
  5. 5. AND SPREAD THE WORDS… SEO articles, targeting micro- moments, when search • “How much data do I need” • “Cheap data plan” • “Data plan vacation” • (and more) Going viral on social networks with a video related to Pokemon Go (or whatever hot at the time) and relate it to our product. User retention: in-app feedback, 30s video tips sharing on social networks, more emotional branding on social pages.
  6. 6. YET THERE IS NO END TO BATTLE/UPDATE… Let’s continue the Growth hunting journey!
  7. 7. BROUGHT TO YOU BY… THANK YOU FOR READING THIS LITTLE ICE- BREAKING STORY!

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