1.
INTERNSHIP REPORT
BUSINESS STRATEGIES 4P OF BILINGUAL
EDUCATION COUNCIL ENGLISH CENTER
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2.
TABLE OF CONTENTS
COMMENTS OF THE COMPANY 2
COMMENTS OF SUPERVISOR 3
LIST OF TABLES 7
LIST OF FIGURES 8
CHAPTER 1: INTRODUCTION OF THE CENTER 9
1.1. History of Bilingual Education Council English Center 9
1.1.1. Overview of BEC 9
1.1.2. Circumstances of birth 10
1.1.2.1. Early stage 10
1.1.2.2. Phase combination 10
1.1.2.3. Period stages 11
1.1.2.4. Conclusion phase 11
1.2. The scale, the organizational structure, and development of Bilingual Education
Council English Center 11
1.2.1. The scale of BEC 11
1.2.2. The organizational structure13
1.2.2.1. Organizational chart 13
1.2.2.2. Organizational Hierarchy of BCE: 13
1.3. Standards are required to become an English teacher in the future: 14
1.4. Education programmers 15
CHAPTER 2: ACTUALSITUATION OF BUSINESS AT BEC 18
2.1. The center's organizational activities in recent years 18
2.1.1. Administrator: 18
2.1.2. Organization: 19
2.1.3. Leadership - management: 19

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2.2. Personnel: 19
2.2.1. Recruitment: 19
2.2.2. Salary and welfare regime development: 19
2.3. Marketing: 20
2.4. Finance: 20
2.5. Operations - activities: 21
2.5.1. Business location: 21
2.5.2. Customer service process: 21
2.5.3. Working capacity: 21
2.5.4. Infrastructure:21
2.5.5. Inventory management: 22
2.5.6. Education quality. 22
2.6. Research and development: 22
2.7. . Information system: 23
2.8. Collaborative environment impact: 23
2.8.1. Customer : 23
2.8.2. Supporting and collaborating partners: 23
2.9. Existing competitors: 24
2.10. Analysis of the competitor's performance: 24
2.11. Potential competitors:24
2.12. Effect of volatility: 25
2.13. Legal influence: 25
2.14. Influence from technology: 25
2.15. Natural effects: 26
2.16. The center's business results in recent years 26
CHAPTER 3 : SUGGESTION FOR THE DEVELOPMENT OF BUILD BUSINESS 4P
26

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3.1. Formulate title to execute the strategy 27
3.2. Center's goal to 2022 27
3.2.1. Long-term goals 27
3.2.2. Detail goal: 28
3.2.3. Develop strategies 28
3.2.4. Develop strategic options: 28
3.3. Workable solution tools to execute the strategies 28
3.3.1. Solutions on training programs 28
3.3.2. Solution on place 29
3.3.3 Price solution 30
3.3.4. Solution on promotion 30
CONCLUSION 34
REFERENCES 34
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