Short bullet pointed guide on how to get the most from the Social Media platforms Twitter, Linkedin and Blogging.

1. Social Media Published by Phil Jones
Follow me on Twitter - @PhilJones40
Ten 10 Tips for getting started with each of
the Following Social Media Networks: -
Linkedin
Blogger
Twitter
Written by Phil Jones www.twitter.com/Philjones40

2. Ten Tips for Effective Networking on Linkedin
1. Fill out your full profile. Remember to upload a picture. Populate as much of your career history as
you can, it will help when asking people to connect .
2. Check your existing contacts first, look them up and connect. You’ll be surprised who you know.
3. When you connect with someone, see who else you have in common by looking at their list of
contacts. Court warm introductions/referrals.
4. Update your status profile every week. Your network will get an automatic update sent to their e‐mail
inbox.
5. Join groups. It increases your visibility and will accelerate the number of contacts you communicate
with.
6. Contribute. Answer questions posed by others. It will increase your credibility.
7. When you meet someone new in person or on‐line, ask if they’re on Linkedin and hook up (do it the
next day). Wherever they work, you’ll always be able to reach them.
8. Got a new appointment, check out someone’s profile in advance and use the facts uncovered as a
conversation opener. It’s an amazing way to start a meeting.
9. Regularly check your Linkedin profile. Refresh the information. Give people a reason to keep tracking
back to you.
10. Be selective. Remember, it’s quality, not quantity. Networking is about adding value.
Remember, networking on‐line is no different to networking in real life. Don’t be too pushy. Take
your time and develop your network carefully. Building a successful and trusted network is about
giving and establishing credibility over time. To sign up to Linkedin, go to www.linkedin.com
Written by Phil Jones www.twitter.com/Philjones40

3. Ten Tips for Writing a blog
1. Keep it short. People are time strapped and have poor attention levels. Short and snappy is best.
2. Decide your genre. Don’t get too random. Specialise in something.
3. Convey a core idea in each of your posts. Simplify your message. Make it stand out.
4. Add pictures. It breaks up a boring layout and sharpens the point.
5. Don’t go overboard with bells and whistles. Clear, plain and simple works best. Loads of flashing
adverts will distract your readers and they may not come back. Remember, people scan read in an “F”
shape.
6. Ask questions in your blog. Stimulate your reader. Give them something to go away and think about
(and a reason to return).
7. Blog regularly. Once a month is too little. Find a frequency that you are comfortable with, once a
week is ideal.
8. Add hyperlinks. The more you hyperlink, the better the quality of the blog (in googles eyes). But don’t
go overboard. Also, try and encourage people to bookmark your blog, put it into an RSS feed or follow
it, it puts you front of mind.
9. Install a blog tracking software so that you can see how visits are going. I use www.icerocket.com (it’s
totally free).
10. Split your work blog from your home blog. Keep work and home separate. Put your blog URL on your
business card and your e‐mail footer.
Blogging is all about staying power. 90% of bloggers never get past the 90 day window. It’s about
committing to do it and sticking with it, no matter what. Blogging is one of the best ways of breaking into
organic search, providing the content you are generating is original and regularly updated. You can start
blogging by going to www.blogger.com. It’s free!
Written by Phil Jones www.twitter.com/Philjones40

4. Top Ten Tips for Twitter
1. Fill out your profile; make sure you put a picture in. No picture of profile, people think you’re a
spammer.
2. Listen and lurk first. Follow people you know, see who they are following. See how everyone
else does it.
3. Don’t do random Tweets. “I’ve put the kettle on.” It doesn’t add anything to anyone. People
will unfollow you . If you have a burning desire to do that sort of stuff, open two accounts.
4. Have conversations with your followers and people you follow. Think of it as a big conversation.
5. Little and often is better. Too much Tweeting crowds out someone’s timeline, too little and
you’re followers may leave you. Strike the right balance. I send 4‐6 tweets a day max with gaps
in between.
6. Remember, Tweets are always in the public timeline and can’t be deleted (unless a direct
message). Don’t say anything you don’t want committed to public record. Think twice.
7. Use the search function box to quickly find people talking about you, your brand or your
industry. It’s live and dynamic, in real time.
8. Quality not quantity. Some people just chase followers. You’ll end up with thousands of
random and irrelevant Tweets and it will all become unmanageable.
9. Establish who you want to follow (genres or people) and stick to it.
10. Read my Twitter guide! In there, you will loads of good tips to accelerate your learning.
Remember, once you get started, don’t stop. Tweets you post are in the public timeline, don’t say it
if you can’t defend it! To join Twitter, go to www.twitter.com
Written by Phil Jones www.twitter.com/Philjones40