Bryo presentation the power of a well-sync’d marketing and sales strategy - final
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Importance to optimize the "Marketing" approach in order to be more efficient. A Sales approach is the key.
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Bryo presentation the power of a well-sync’d marketing and sales strategy - final
- 1. Copyright 22/10/2014 1 by Philippe Szombat22/10/2014
- 2. Copyright 22/10/2014 2 Radio Sonore
- 7. Feature Advantage Benefit Copyright 22/10/2014 7
- 9. Copyright 22/10/2014 9 100 € 2,000 € 800 €
- 12. Copyright 22/10/2014 12 Froma «marketing only» approach to a well-sync’dsales/marketing approach No testimonial (video) No contract No pricelist(per hour) No adaptedprice–product(/service) –place –promotion No Value Proposal No good knowledgeof the prospects Good knowledgeof the prospects/clients Value Proposal Adaptedprice–product–place –promotion Price list Contracts Testimonials(video) Marketing Sales
- 13. Copyright 22/10/2014 13 MARKETING R&D SALES SALES R&D MARKETING
- 14. Copyright 22/10/2014 14 Product 2 billions in R&D Sales comesback withinfo fromthe field Price toohigh vs competition The marketing responsibledon’tmove and isarrogant 2 yearsafter: end of product#dead
- 15. Copyright 22/10/2014 15 SaaS Veryfew contacts withthe prospects Price 40$/ hour=> 320$ / day 3,000 web visitsper month No DB No testimonial Visibilityin Belgium No SALE Fill-inthe form+ «Service» Everyprospect contacted Price 1,800$ per day(packaged) 3,000 leads in 2 years DB Plentyof Testimonials Visibilityinternationally Lots of SALES
- 16. Copyright 22/10/2014 16 Marketing Sales Continuous Adaptations R&D
- 17. Salesto go ASAP to visittheirprospects + check the Value (proposition) Listenand understandyourprospects and yourclients. Thenonly, youwillunderstandyourmarket Marketing and Sales needto meetoften+ LISTEN to eachother: exchange knowledge, debatingstats/trends vs field Marketing isnot validif youare sittingin front of a computer Marketing needsto go withthe sales on field Be flexible and reactive: Sales / Marketing / R&D Schedulethe evolutionenoughin advance, do not executetoofast Sales people are yourtreasure, listento themand support them(theywantto makemoney) Invest in top sales people (youmaywronglydoubtyourwholestrategy) Sales and Marketing needto actas a real Team Copyright 22/10/2014 17