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Mobile Heatmaps par Azetone

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ne expérience utilisateur exceptionnelle est la clé pour obtenir les meilleurs taux de rétention, d’engagement et de conversion pour votre application mobile...

C’est pour vous aider à atteindre ces objectifs qu’Azetone a développé une toute nouvelle solution mobile révolutionnaire : Mobile Heatmaps

Pourquoi révolutionnaire ? Parce que c'est la seule dans le monde à permettre :
- de visualisez en un clin d’oeil toutes vos interactions utilisateurs
- d'Identifier les différences de comportements par profil utilisateur
- d'obtenir immédiatement des suggestions d’améliorations grâce à notre moteur de recommandations
- Et tout cela sans une seule ligne de code à rajouter et sans impact sur les performances de votre appli !

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Mobile Heatmaps par Azetone

  1. 1. A/B Testing & Personnalisation Mobile
  2. 2. L’expérience utilisateur 1erfacteur clé de succès d’une appli mobile ? ? ? Mais comment savoir quoi améliorer dans son application ?
  3. 3. Votre application comme vous ne l’avez jamais vue 1. Visualisez toutes les interactions sur chaque page de votre application 2. Identifiez les différences de comportements par profil utilisateur 3. Obtenez immédiatement des suggestions d’améliorations grâce à notre moteur de recommandations 4. Et tout cela sans une seule ligne de code à rajouter et sans impact sur les performances de votre appli !
  4. 4. Une analyse complète de l’expérience utilisateur mobile • Grâce à notre système de « finger tracking », visualisez tous les types de gestes sur chaque page de votre appli • Obtenez une cartographie précise des zones les plus utilisées pour : • chaque type d’appareil, • par orientation d’écran • sur la période de votre choix • L’administration de la solution est très simple et ne requiert aucune connaissance technique
  5. 5. Etudiez tous les types d’utilisation par profil client • Identifiez vos utilisateurs les plus actifs, les moins engagés ou les plus hésitants • Analysez les différences d’interaction et de comportement par profil utilisateur • Comprenez où et comment améliorer votre application en fonction de vos objectifs (rétention, engagement, conversion…)
  6. 6. Des recommandations pour améliorer votre application • Grâce au moteur de recommandations exclusif Azetone, obtenez des indications sur les améliorations à apporter à votre application • Identifiez directement quelles parties de l’application sont à améliorer et quels utilisateurs en bénéficieront le plus… • Utilisez les résultats pour définir le cahier des charges de votre prochaine mise à jour ou pour lancer des campagnes de tests A/B
  7. 7. Zéro ligne de code à rajouter et zéro impact sur les performances • Un SDK ultra-performant, sans impact sur la performance de vos applications • Un SDK à initialisation entièrement automatique par simple drag & drop. Pas une seule ligne de code à écrire • Aucun plan de taggage nécessaire ou quelconque intervention supplémentaire sur le code • Un mode “admin” entièrement visuel au sein de l’application pour sélectionner les écrans à analyser • Vient compléter et enrichir les données collectées par votre outil d’Analytics Voir l’intégration de notre SDK en moins de 60 sec.
  8. 8. Tarifs Mobile Heatmaps FREE 0€/month No commitment, for ever! up to 1 000 Monthly Active Users Let’s go!  Fully-featured Mobile Heatmaps (comprehensive finger tracking, Heatmaps by user profile and by device, recommendation engine...)  1 User Account for 1 App  Online Support  Data retention plan for 1 month STARTER 39€/month No commitment 20% off for annual commit up to 10 000 Monthly Active Users Free 30-Day Trial  Fully-featured Mobile Heatmaps (comprehensive finger tracking, Heatmaps by user profile and by device, recommendation engine...)  1 User Account for 1 App  Online Support  Data retention plan for 3 months STANDARD 99€/month No commitment 20% off for annual commit up to 25 000 Monthly Active Users Free 30-Day Trial  Fully-featured Mobile Heatmaps (comprehensive finger tracking, Heatmaps by user profile and by device, recommendation engine...)  1 User Account for 1 App  Online and Email Support  Data retention plan for 3 months  Training webinar (1 h) PRO 299€/month No commitment 20% off for annual commit up to 100 000 Monthly Active Users Free 30-Day Trial  Fully-featured Mobile Heatmaps (comprehensive finger tracking, Heatmaps by user profile and by device, recommendation engine...)  2 User Accounts for 1 App  Online and Email Support  Data retention plan for 6 months  Training webinar (1 h)  Automated Weekly Reporting ENTERPRISE Contact us Unlimited Monthly Active Users Contact us  Fully-featured Mobile Heatmaps (comprehensive finger tracking, Heatmaps by user profile and by device, recommendation engine...)  Multiple Accounts for multiple Apps  Online, Email and Phone Support  Data retention plan for 1 year+  Automated Weekly Reporting  Dedicated training (4 hours)  Dedicated account manager  Direct access to dev teams  Priority to roadmap for selected feature requests  Quarterly debrief sessions with usage reporting, recommendations and best practices
  9. 9. Solutions Azetone Mobile Heatmaps Finger Tracking pour améliorer l’expérience utilisateur mobile Azetone Mobile Platform (Cloud-Based Foundation, Datamart & Admin) Tracking, Profile Builder, Analytics* and Push Notifications** * Integrates third party analytics such as Google Analytics… 9** Integrates as well with third party push notifications such as Capptain/AME… Arise A/B Testing Optimiser les pages, structures et notifications mobiles App Personalization Personnaliser dynami- quement l’interface des applis
  10. 10. Mobile Heatmaps Demo https://www.youtube.com/watch?v=FBmbXEiFulA
  11. 11. A/B Testing & Personnalisation Mobile

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