Presentation given at Internet Librarian International 2015

1. THE CHANGING WORLD
OF SEARCH
Phil Bradley, Internet Librarian International, 2015

2. THE DOWNHILL SLIDE OF GOOGLE
• Making it more difficult to get to Google.com (solution – go to
http://www.google.com/ncr)
• We have lost the ability to filter searches by the pages that we’ve visited – or
the ones that we haven’t
• Reading level has been discontinued
• What’s next? Verbatim perhaps?
• Advanced search options on the page are also being reduced

3. GOOGLE SEARCH BROUGHT INTO
QUESTION

4. STILL GETTING DUBIOUS RESULTS

5. PERSONALISATION V ACCURACY
• Different folks, different results
• Google tracking you and your location
• What does ‘search’ actually mean now?

7. “
”
IT WILL BE VERY HARD FOR PEOPLE TO WATCH OR
CONSUME SOMETHING THAT HAS NOT IN SOME
SENSE BEEN TAILORED FOR THEM
Eric Schmidt, Google

8. PROMOTING THEIR OWN FIRST

9. GOOGLE KNOWS BEST ‘DID YOU
MEAN?’

10. MARKET SHARE BREAKDOWN
• Google has a decrease of 5.6% in year over year of market share
• Bing and Yahoo are both up 1% in July 2015 over June 2015
• ‘Powered by Bing’ turns Bing’s share up to 31.5%
• That’s a 14.5% increase in year over year results

11. THE ‘RIGHT TO BE FORGOTTEN’
• European wide
• CNIL; The French data protection authority
• Russia

12. GOOGLE WEB ALTERNATIVES
• Bing
• Yahoo
• Yandex
• DuckDuckGo

13. AND ON THE SOCIAL MEDIA SIDE
• Facebook
• Twitter
• Topsy
• Pinterest

15. STATISTICS
• Global Active Internet users: 3.175 billion, almost 50% of the world’s
population
• Social media users: 2.206 billion users, a global penetration of 30%
• Facebook adds 500,000 users a day; 6 new profiles a second
• 75% increase in Facebook video posts since 2014

16. MORE STATISTICS
• Twitter users send 350,000 tweets per minute
• Pinterest users pin 9,722 images
• Vine users play over 1,000,000 videos
• Snapchat users share 284,000 snaps
From http://wersm.com/how-much-data-is-generated-every-minute-on-social-media/

17. SEARCH ASSISTANTS
• Siri
• Cortana

18. INDIVIDUALS V WEBSITES
• Scoop.it
• Nuzzel
• Swayy
• Mention
• Paper.li

19. THE EVOLVING ROLE OF NEWS ON TWITTER
AND FACEBOOK
• Twitter 52% in 2013, 63% in 2015
• Facebook 47% in 2013, 63% in
2015
• Percentage who keep up with
news as it is happening:
• Twitter 59%
• Facebook 31%
• Pew Research Center article, July 14th 2015
http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-
twitter-and-facebook/

20. IN PRACTICE…
• We need to relearn how to check the validity of the content we read
• We need to balance out accuracy with speed
• We need to create our own networks of information professionals
• We need to get involved in creating and publishing content ourselves

21. MOBILE AND DESKTOP USERS
We’ve now moved into the mobile age, as more people are
accessing the internet via smartphones.
Mobile media time is now greater than desktop and other media
(51% in comparison to 42% for desktop)
80% of internet users own a smartphone
Emerging devices: Smart tv, smart watch, smart wristband

22. HOW DOES SEARCH FIT IN?
When do people use different devices?
Mobiles brighten up the morning commute
PCs dominate during working hours
Tablets are popular in the evening and at night

23. WHAT DO THEY SEARCH
FOR?
Smartphone:
Business hours
Directions to local stores
Local store address
Tablet:
Availability of products
Business hours
Local store address
http://searchenginewatch.com/sew/study/2343577/google-local-searches-lead-50-of-mobile-users-to-
visit-stores-study

24. SEARCH ENGINE APPS

25. THE INTERNET OF THINGS

26. STATISTICS
• By 2020 it’s estimated that there will be 50 billion connected things on the
Internet
• $19 trillion in profits and cost savings
• Connected homes will be a huge part of the IoT
• Google bought Nest Labs (smart thermostat maker( for $3.2 billion
• Samsung purchased connected home company SmartThings for $200 million

27. https://wtvox.com/internet-of-things-iot/the-internet-of-things-the-end-of-search-
engines/
http://www.partselect.com/JustForFun/Hi-Tech-Appliances.aspx

28. BY 2020
• More than 20% of US consumers will own smart fridges and smart watches
• 14% of consumers are expected to purchase some form of internet
connected clothing
• 20% of cars will have a wireless connection
• Internet connected cows
• 200 MB of data per year – tells farmers if the cow is sick or pregnant

29. WEARABLES; VERY DIVERSIFIED
MARKET

30. PERSONAL IDENTIFICATION
• By your face, body, posture, gait
• Facebook ‘beacons’ in shops
• Automatic identification and anticipation of your information and consumer
needs
• The amount of information will require search engines to provide better
context, not just results

31. RE-WRITING OUR ROLES
• Books, eBooks
• Websites
• Catalogues
• Desks
• Rooms
• DVDs
• 3D printers
• Computers
• Buildings
Nouns can be quantified, measured and
cut
• Teach
• Learn
• Thoughtful
• Helpful
• Explore
• Achieve
• Improve
• Empower
• Danger
Verbs refer to impacts, change,
improvement

32. THANK YOU!
• http://www.philb.com
• http://www.philbradley.typepad.com
• http://www.twitter.com/philbradley
• philipbradley@gmail.com
• https://www.facebook.com/philbradley
• http://www.slideshare.net/Philbradley