5. What are we talking about?
• Let’s just not go there shall we?
• Definitions are less important than what you
can do with it
• The activity, not the tool is the key
• Oh, if you really insist…
6. The history: Web 2.0
• Web 2.0 is a term often applied to a perceived
ongoing transition of the World Wide Web
from a collection of websites to a full-fledged
computing platform serving web applications
to end users. Ultimately Web 2.0 services are
expected to replace desktop computing
applications for many purposes.
– Wikipedia entry
7. And ‘social media’?
The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael Haenlein
define social media as "a group of Internet-based applications
that build on the ideological and technological foundations of
Web 2.0, and that allow the creation and exchange of user-generated
content.“ Social media are media for social
interaction, as a superset beyond social communication.
Enabled by ubiquitously accessible and scalable
communication techniques, social media substantially change
the way of communication between organizations,
communities, as well as individuals.
http://en.wikipedia.org/wiki/Social_media
10. The old way and the new way
Pre-Social Media
• Complicated
– HTML, SEO, FTP – and that’s
before you even start!
• Computer based
– Software and content on your
machine or network
• Installed software
– You have to buy, install and
update the software
Now and the near future
• Simple
– Tools exist to create pages
and resources for you
• Cloud based
– Save directly onto internet
servers, without even
realising it!
• Browser based
– You load the software when
you need it
11. The old way and the new way
• Solitary
– You worked by yourself
& sharing was difficult
• Communication
– Difficult and limited
• Crowd based
– Easy to share
information eg b’marks
• Communication
– Probably too many ways
to communicate now!
See the conversation prism!
13. The old way and the new way
• Data was in one place
– The website ruled over
everything
• Control was through the
website
– Promotion, information,
limited contact
• Consumption
– Of data
• Data can be everywhere
– Share data across
different sites with 1
click
• Control is dispersed
– Weblogs, Twitter,
Facebook groups
• Creation
– Of data
14. The old way and the new way
• Web searching
– Websites, page ranking
• Information had to be
tracked down
– Searches run on a
regular basis, slow and
laborious
• Information
– Badged, owned,
controlled
• Internet searching
– User Generated Content,
value of the person
• Information comes to
the searcher
– RSS feeds, news
curation, alerting
services
• Information
– Out in the wild, in
different places, formats
15. The old way and the new way
• Getting it right
– Mistakes cost money
• Desktops were king
– Activity focussed around
the machine
• Speed and storage
– Limited and expensive
• Getting it fast
– Speed is really important
• Access is key
– Laptops, notebooks,
smartphones, smart tvs
• B’band and terabytes
– Available and cheap
18. The old way and the new way
• Web 1.0 was about
limitations
– Control in the hands of a
few
• Strict and clear roles
• Social media is about
free access to
information
• Roles now blurred
20. 60 seconds in 2013
http://blog.qmee.com/qmee-online-in-60-seconds/
21. 60 seconds in 2014
• 2,709,905 Google searches
• 252,527,018 emails sent
• 771 new websites created
• 975,624 new Facebook likes
• 354,203 new tweets
• 104 hours of video uploaded onto YouTube
• 3,357 new photos uploaded onto Flickr
27. March 2014
Me (website)
Me (Google+)
Me (weblog)
Me (Twitter)
Me (Slideshare)
Me (CILIP Website)
Baseball Player
Baseball Player
Me (Flickr)
Me (Flickr)
Me (Flickr)
28. March 2014 page 2
Me (Pinterest)
Baseball Star
Baseball Star
Me (YouTube stream)
Me (Google+)
Images
Me (Other website)
Amazon
Me (Slideshare)
Baseball Star
Me (LinkedIn)
29. Social signals and ranking: Bing and
Google
• How many tweets/retweets a URL has
• The authority of the person tweeting the URL
• The number of Facebook shares/like a URL has
• How many +1s a URL has
30. Case study
• Moz published a beginners guide to SEO, and
Smashing magazine tweeted it out
43. Social Media activities
• Why?
– People ask people that they know
– People are getting used to participation and
asking/answering questions
– The conversations will take place regardless of
your participation
– Control is not possible – even of conversations
about you/your organisation!
44. What are the dangers of using social
media?
• If you get involved in social media you may do
something you’ll later regret
45. What are the dangers of NOT using
social media?
• You will damage your reputation. Worse, you
won’t have a reputation at all.
• You will not be taken seriously.
• You will not keep up to date.
• You will be out of the loop. For good.
46. “We don’t have a choice on
whether we DO social
media, the question is how
well we DO it”
– Erik Qualman (Author of Socialnomics)
47. Some of the tools
• Blogging
• Twitter
• Facebook
• LinkedIn
• Pinterest
• Curation tools
48. Blogging
• A blog (a truncation of the expression web
log) is a discussion or informational site
published on the Web and consisting of
discrete entries ("posts") typically displayed in
reverse chronological order
• The majority are interactive, with people
being able to leave comments
• 1.3 million blogs as of Feb 22nd 2014
49. Types
• Personal
• Microblogging
• Corporate and organisational
• By genre (health, politics, travel etc)
• Media type (Vlog, photoblog)
81. Infographics
• Having infographics in blog posts increases the
chance of them being shared by up to 832%
» http://www.mediabistro.com/alltwitter/infographics-on-twitter_
b26840
• Bigger images increase reader’s engagement
with content by up to 600%
» http://www.poynter.org/uncategorized/24963/eyetrack-iii-
what-news-websites-look-like-through-readers-eyes/
90. Bookmarks
• Find material as you are generally browsing
• Share it with others – who you don’t even
know!
• Link to your bookmarks
• Have them linked to your website
93. What other libraries are doing
http://www.netvibes.com/dublincitypubliclibraries
99. I am a {Social} Librarian
http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian
102. In summary
• Social results (that’s you!) are becoming more
important
• You can affect rankings
• Go to where the conversations are
• Websites less valuable as time goes on
• People ask people they know
• It’s all just information!
103. In summary
• Traditional websites are decreasing in
importance
• The value and role of the individual is
increasing
• Knowledge gathering will increasingly be
based around social/real time networks
• The ability to manipulate information will
become increasingly important