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Creating a social media presence

Creating a social media presence - digital marketing

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Creating a social media presence

  1. 1. Creating a good presence on social media Phil Bradley
  2. 2. First things first... • What would you like to get out of today? • Visit http://padlet.com/philipbradley/cymal and let everyone know!
  3. 3. Gary’s social media count • http://www.personalizemedia.com/garys-social- media-count/
  4. 4. Shift Happens
  5. 5. What are we talking about? • Let’s just not go there shall we? • Definitions are less important than what you can do with it • The activity, not the tool is the key • Oh, if you really insist…
  6. 6. The history: Web 2.0 • Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
  7. 7. And ‘social media’? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals. http://en.wikipedia.org/wiki/Social_media
  8. 8. The old way and the new way Pre-Social Media • Complicated – HTML, SEO, FTP – and that’s before you even start! • Computer based – Software and content on your machine or network • Installed software – You have to buy, install and update the software Now and the near future • Simple – Tools exist to create pages and resources for you • Cloud based – Save directly onto internet servers, without even realising it! • Browser based – You load the software when you need it
  9. 9. The old way and the new way • Solitary – You worked by yourself & sharing was difficult • Communication – Difficult and limited • Crowd based – Easy to share information eg b’marks • Communication – Probably too many ways to communicate now! See the conversation prism!
  10. 10. http://www.theconversationprism.com/
  11. 11. The old way and the new way • Data was in one place – The website ruled over everything • Control was through the website – Promotion, information, limited contact • Consumption – Of data • Data can be everywhere – Share data across different sites with 1 click • Control is dispersed – Weblogs, Twitter, Facebook groups • Creation – Of data
  12. 12. The old way and the new way • Web searching – Websites, page ranking • Information had to be tracked down – Searches run on a regular basis, slow and laborious • Information – Badged, owned, controlled • Internet searching – User Generated Content, value of the person • Information comes to the searcher – RSS feeds, news curation, alerting services • Information – Out in the wild, in different places, formats
  13. 13. The old way and the new way • Getting it right – Mistakes cost money • Desktops were king – Activity focussed around the machine • Speed and storage – Limited and expensive • Getting it fast – Speed is really important • Access is key – Laptops, notebooks, smartphones, smart tvs • B’band and terabytes – Available and cheap
  14. 14. Fall in desktop purchase
  15. 15. Daily Telegraph 3/1/14 http://bit.ly/1atlAQa
  16. 16. The old way and the new way • Web 1.0 was about limitations – Control in the hands of a few • Strict and clear roles • Social media is about free access to information • Roles now blurred
  17. 17. Consuming and creating
  18. 18. 60 seconds in 2013 http://blog.qmee.com/qmee-online-in-60-seconds/
  19. 19. 60 seconds in 2014 • 2,709,905 Google searches • 252,527,018 emails sent • 771 new websites created • 975,624 new Facebook likes • 354,203 new tweets • 104 hours of video uploaded onto YouTube • 3,357 new photos uploaded onto Flickr
  20. 20. http://wearesocialmedia.gr/just-one-minute-on-facebook-infographic/
  21. 21. http://socialmedialondon.co.uk/social-media-stats-june-2014/
  22. 22. Social Media Trends 2014
  23. 23. Social media in search Summer of 2012
  24. 24. Autumn of 2012
  25. 25. March 2014 Me (website) Me (Google+) Me (weblog) Me (Twitter) Me (Slideshare) Me (CILIP Website) Baseball Player Baseball Player Me (Flickr) Me (Flickr) Me (Flickr)
  26. 26. March 2014 page 2 Me (Pinterest) Baseball Star Baseball Star Me (YouTube stream) Me (Google+) Images Me (Other website) Amazon Me (Slideshare) Baseball Star Me (LinkedIn)
  27. 27. Social signals and ranking: Bing and Google • How many tweets/retweets a URL has • The authority of the person tweeting the URL • The number of Facebook shares/like a URL has • How many +1s a URL has
  28. 28. Case study • Moz published a beginners guide to SEO, and Smashing magazine tweeted it out
  29. 29. http://socialmedialondon.co.uk/social-signals-impact-search-engine-rankings-infographic/ Another experiment
  30. 30. http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
  31. 31. Social media search engines • Find material that Google can’t • More current • Provide better insights into content
  32. 32. Topsy 425 billion tweets archive, 4-600,000,00 per day, index within 150 milliseconds
  33. 33. Socialmention*
  34. 34. Icerocket
  35. 35. Addictomatic
  36. 36. 48ers
  37. 37. Whos Talkin
  38. 38. Likebutton
  39. 39. Mamuna – search engine for social networks
  40. 40. http://www.inc.com/aaron-aders/where-you-should-market-online.html March 2013
  41. 41. Social Media activities • Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
  42. 42. What are the dangers of using social media? • If you get involved in social media you may do something you’ll later regret
  43. 43. What are the dangers of NOT using social media? • You will damage your reputation. Worse, you won’t have a reputation at all. • You will not be taken seriously. • You will not keep up to date. • You will be out of the loop. For good.
  44. 44. “We don’t have a choice on whether we DO social media, the question is how well we DO it” – Erik Qualman (Author of Socialnomics)
  45. 45. Some of the tools • Blogging • Twitter • Facebook • LinkedIn • Pinterest • Curation tools
  46. 46. Blogging • A blog (a truncation of the expression web log) is a discussion or informational site published on the Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order • The majority are interactive, with people being able to leave comments • 1.3 million blogs as of Feb 22nd 2014
  47. 47. Types • Personal • Microblogging • Corporate and organisational • By genre (health, politics, travel etc) • Media type (Vlog, photoblog)
  48. 48. Blogging software
  49. 49. Things to remember • Content • ‘Voice’ • Authors • Media • Comments • How often • Incorporating in other social media
  50. 50. How the information profession already uses social media
  51. 51. Twitter • 400-600,000,000 per day • Goes back over 7 years, with 425 billion tweets • Firehose of current news, information and gossip
  52. 52. Hootsuite
  53. 53. Topsy
  54. 54. #Hashtags • #engineering • #bbcqt • #joking • http://hshtags.com/ for searching • http://www.hashtags.org/ for searching
  55. 55. Facebook
  56. 56. Facebook • Wants to be the internet • It sees the users as its fodder • The real users are the advertisers
  57. 57. http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
  58. 58. Graph search – a new type of search
  59. 59. Facebook: People, Pages, Places
  60. 60. Facebook: Events, Groups, Library pages
  61. 61. Pinterest
  62. 62. Pinterest
  63. 63. LinkedIn
  64. 64. Google+
  65. 65. Communities
  66. 66. Hangouts
  67. 67. Start/Home pages
  68. 68. Symbaloo
  69. 69. Pearltrees
  70. 70. Infographics • Having infographics in blog posts increases the chance of them being shared by up to 832% » http://www.mediabistro.com/alltwitter/infographics-on-twitter_ b26840 • Bigger images increase reader’s engagement with content by up to 600% » http://www.poynter.org/uncategorized/24963/eyetrack-iii- what-news-websites-look-like-through-readers-eyes/
  71. 71. http://www.ewcpresenter.com/ http://infogr.am/ http://www.gliffy.com/ http://piktochart.com/ http://create.visual.ly/ http://www.easel.ly/ http://vizualize.me/ http://charts.hohli.com/
  72. 72. Finding infographics • Daily Infographic – http://dailyinfographic.com/ • Visual.ly – http://visual.ly/ • Infographic journal – http://infographicjournal.com/ • Alltop Infographics – http://infographics.alltop.com/
  73. 73. Curation tools
  74. 74. Bookmarks • Find material as you are generally browsing • Share it with others – who you don’t even know! • Link to your bookmarks • Have them linked to your website
  75. 75. What other libraries are doing http://www.netvibes.com/dublincitypubliclibraries
  76. 76. Edinburgh Libraries
  77. 77. Google +
  78. 78. Facebook
  79. 79. YouTube
  80. 80. LinkedIn
  81. 81. I am a {Social} Librarian http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian
  82. 82. In summary • Social results (that’s you!) are becoming more important • You can affect rankings • Go to where the conversations are • Websites less valuable as time goes on • People ask people they know • It’s all just information!
  83. 83. In summary • Traditional websites are decreasing in importance • The value and role of the individual is increasing • Knowledge gathering will increasingly be based around social/real time networks • The ability to manipulate information will become increasingly important
  84. 84. Thank You! • Email: philipbradley@gmail.com philb@philb.com • Web: http://www.philb.com • Blog: http://www.philbradley.typepad.com • Twitter: @philbradley • Facebook: /philipbradley • Slideshare: http://www.slideshare.net/Philbradley

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