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Using The Cloud
How to Realize Value from Web Services
Phil Reynolds
CEO / Founder
BriteCore
http://www.slideshare.net/Phi...
77% of Enterprises
Operate a Private Cloud
* RightScale 2016 Annual IT Survey
77%
31%31% of Enterprises
Manage Over 1,000 Servers in their Private Cloud
* RightScale 2016 Annual IT Survey
#1Cloud Expertise
#1 Challenge
* RightScale 2016 Annual IT Survey
What Is It?
There Is No
CLOUD,
It’s Just Somebody
Else’s Computer
Sigh…
The Cloud Is a Network of
Connected Services
Next Step in Computer Evolution
https://wallpaperscraft.com/image/mac_apple_computers_evolution_66783_1920x1080.jpg
CLOUD ...
Next Step in Computer Evolution
https://wallpaperscraft.com/image/mac_apple_computers_evolution_66783_1920x1080.jpg
Why?
Key Advantages
Scalability
Durability
Security
Growth Efficiency
1
2
3
4
Durability
Scalability1
Scalability: The capability to perform under an increasing workload.
Security
Growth Efficiency
2
3...
Computers have grown more
powerful at an extraordinary pace.
httphttp://explorepahistory.com/kora/files/1/2/1-2-1536-25-ExplorePAHistory-a0l3f7-a_349.jpgs://s-media-cache-ak0.pinimg.co...
https://upload.wikimedia.org/wikipedia/commons/8/8f/Ken_Thompson_(sitting)_and_Dennis_Ritchie_at_PDP-11_(2876612463).jpg
T...
https://upload.wikimedia.org/wikipedia/commons/8/8f/Ken_Thompson_(sitting)_and_Dennis_Ritchie_at_PDP-11_(2876612463).jpg
T...
https://uphttp://www.nicklitten.com/sites/default/files/blog/an_as400e_plus_expansion_unit.jpgload.wikimedia.org/wikipedia/...
https://upload.wikimedia.org/wikipedia/commons/f/f1/Ibm_pc_5150.jpg
To Desktops….
http://www.extremetech.com/wp-content/uploads/2012/10/gallery1_2256.jpg
To Laptops….
https://9to5mac.files.wordpress.com/2015/09/ipadpro_pencil-hand-print.jpg
To Tablets….
https://www.bhphotovideo.com/images/images2500x2500/apple_mnpr2ll_a_apple_watch_series_2_1280618.jpg
And Beyond?
https://www.bhphotovideo.com/images/images2500x2500/apple_mnpr2ll_a_apple_watch_series_2_1280618.jpg
Smaller Size, Greater...
Moore’s Law
• Gordon Moore’s 1965 prediction has held true for 50 years
• “Transistor density will double every 2 years”
C...
Moore’s Law
0
10
20
30
40
Gen	1 Gen	2 Gen	3 Gen	4 Gen	5 Gen	6
32
16
8
4
2
1
Moore’s Law
0
4,500,000
9,000,000
13,500,000
18,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
...
1969 - NASA Apollo
• IBM System/360 Model 75
• $3,500,000
• 200,000 FLOPS
• 64,000 bytes memory
• 43KHz processor
2016 - S...
1969 - NASA Apollo 2016 - Smart Phone
1,000,000x Power for 0.0024% Cost
47 Years
Wait, There’s a Problem!
Really, Really Small
Can’t Go Smaller
Going Wider
Parallel Processors
http://www.ahmedabdelhamid.com/main/?p=133
Parallel Servers
Parallel Servers
Cloud Scale
Durability2
Scalability1
Durability: The ability of a system or transaction to survive permanently.
Security
Growth Efficie...
Typical Server Room
IT Pros Dear God
Rooms Are Vulnerable
Harden the Rooms!
Hot Sites
Co-Location
Leased Server Space
John McCarthy
“computation may someday be organized as a public utility.”
Power Grid
AWS Data Centers
Published
http://i.stack.imgur.com/wVSoi.jpg
Durability2
Scalability1
Security: The protection of Information Systems from Theft or Corruption.
Security
Growth Efficien...
“I just want
to touch
my data.”
- Anonymous CTO
You Can Hug
A Machine
But You Can’t Touch Your Data.
Hackers!!??
A Useful Computer is
a Connected
Computer.
It doesn’t matter where your computer is located,
If it’s connected
It’s exposed.
Logical Security, Not Physical Security
That Protects Against Hackers.
VPC Separation
Physical access
might feel good
Actually is a Huge Risk
Secure Facility
AWS Oregon
Secure Facility
Green Mountain
• Armed Guards
• Multi-Layer Access Controls
• Video Surveillance
• Motion Senses
• Pressure Sensors
• Timed Locks
• Two K...
Can’t someone walk off
with my data on “Someone
else’s computer?”
Distributed Data
Distributed Data
H
P
I
L
Replicated Data
H
P
I
L
P
H
I
L
P
H
I
L
Encrypted Data
H
P
I
L
fd6641673e7f3bf6e80e4bc5401fcb2821a1e117206c8e1c65cef23a58dc37ff
aaa9402664f1a41f40ebbc52c9993eb66a...
Cloud Data = More Secure
Durability2
Scalability1
Security: The protection of Information Systems from Theft or Corruption.
Security
Growth Efficien...
The Rational Optimist
How Progress Evolves
- Matt Ridley
Hunter Gatherer
Army
Farming
The Sciences
Industrial Age
Technology Age
Hunter Gatherer
• Life Expectancy: 30 Yrs
• Death by Homicide: 30%
• Pop. Density: 1 per sq. mi.
• Work for 1hr of Light: ...
Specialization Leads to Progress
Focus on Core Competencies
Specialist Handle Externals
Specialization Distributes Cost
Hardware is Expensive
IT Staff is Expensive
Security and Redundancy are
Outrageously Expense
Traditional IT Driven By CapEx
$0k
$1,500k
$3,000k
$4,500k
$6,000k
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
CapEx is Lumpy
$0k
$1,250k
$2,500k
$3,750k
$5,000k
2016 2017 2018 2019 2020
CapEx Depreciation
Cloud Services Driven By OpEx
$0k
$1,500k
$3,000k
$4,500k
$6,000k
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
OpEx is Smoother
$0k
$1,500k
$3,000k
$4,500k
$6,000k
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
OpEx Scales Evenly
Convert CapEx to OpEx
Cost is a barrier to
Cloud Infrastructure
Legacy Infrastructure
CapEx to OpExInfrastructure Anchor
CapEx to OpExInfrastructure Asset
Cloud infrastructure promotes
focus through specialization while
reducing the fiscal and technical
barriers to innovation, ...
Key Advantages
Scalability
Durability
Security
Growth Efficiency
1
2
3
4
How?
1. Infrastructure as a Service (IaaS)
2. Software as a Service (SaaS)
1. Infrastructure as a Service (IaaS)
Virtual Network Infrastructure
For Companies That Want to Build Cloud Applications
Virtualization
What if I Told you
There is No Computer?
The Cloud is Built On
Virtualization
Machine
Processor
Memory
Disk
Bus
Network
Human
Cognition
Short Term Memory
Long Term Memory
Nervous System
Communication
...
Memory (RAM)
Hard Drive (Disk)
Processor (CPU)
Network
Bus
Machine (Physical)
Memory (RAM)
Hard Drive (Disk)
Processor (CPU)
Network
Bus
101000100111100010100010011110100101
01101001000001111100101110...
101000100111100010100010011110100101
011010010000011111001011101000101101
001011000011100100100010101010000111
11100101000...
VM Hosts
Hardware
Hardware Cloud Scale Hosting
Functions
Services
Workloads
The Cloud Is a Network of
Connected Services
Jeff Bezos
In 2016, AWS adds more Capacity
Daily than the Entire Amazon
Infrastructure in 2006.
1/31/3 of Internet Users
Utilize AWS At Least Once Per Day
* https://gigaom.com/2012/04/20/just-how-big-is-the-amazon-clou...
Servers Globally2,000,0002,000,000
* http://www.seattletimes.com/business/amazon/sky-high-expectations-for-release-of-amaz...
Next 14 Rivals Combined
5XMore than 5X Capacity
* http://www.seattletimes.com/business/amazon/sky-high-expectations-for-re...
Legacy Replacement
Access Management - IAM
• Controls User Access to Services and Functions
• Central Identity Management Provides Single Con...
Virtual Private Cloud - VPC
• Logically Isolated Network and SubDomains
• Granular Control of Network Communication
• No D...
Route53 - R53
• Domain Name Service Translates Domain Names to IP Addresses
• Fast Internet - Connects Clients to Closest ...
Elastic Compute Cloud - EC2
• Elastic Web Scale Computing
• Snapshots and Images
• Dynamic, Massively Scalable
• Enterpris...
EC2
Server
R53
DNS
Internet
VPC
Firewall
IAM
Auth
Replacement
Benefits
• Availability - 99.95% Availability
• Durability - Integrated Backup and Restore
• Scalability - Elastic Server R...
Storage
Relational DB Service - RDS
• Fully Managed Database Instances
• Available, Durable, and Scalable (Up to 32vCPUs and 244GB...
Simple Storage Service - S3
• Tiered - Standard, Infrequent Access, Glacier
• Highly Durable and Available (99.999999999% ...
EC2
Server
R53
DNS
Internet
VPC
Firewall
IAM
Auth
From Replacement
RDS
S3
File Storage
EC2
Server
R53
DNS
Internet
VPC
Firewall
IAM
Auth
To Basic Web App
Benefits
• Availability - Dedicated Service for Each Workload
• Durability - Restore Services Independently
• Scalability -...
Scale and Load
Auto-Scale Groups - ASG
• Scale Instances Up or Down Based on Demand
• Reduce Costs During Low Usage Periods
• Manual or D...
Elastic Load Balancer - ELB
• Route Traffic by Capacity and/or Job Type
• Supports Web Sockets
• Self Healing Multi-AZ Dist...
Elasticache
• Store Frequently Accessed Data In-Memory
• Much Faster than Disk
• Managed Persistence, Installation, Update...
Cloud Front - CF
• Content Delivery Network Servers Static Content Close to User
• Trusted Sources Cached Quickly by Brows...
Simple Que Service - SQS
• Messaging Service Routes Requests Between Machines
• Clustering Behind a ELB
• Build Containers...
ElasticSearch Service
• Performant Search Across Domains
• Managed Availability, Failure Detection, Patching, Etc.
• Auto-...
EC2
Server
R53
DNS
Internet
VPC
Firewall
IAM
Auth
From Replacement
RDS
S3
File Storage
EC2
Server
R53
DNS
Internet
VPC
Firewall
IAM
Auth
To Basic Web App
Elasticache
Caching
SQS
Queue
CloudFront
Content Delivery Network
ElasticSearch
Search Index
S3
File Storage
RDS - Aurora
...
Benefits
• Unlimited Scalability For Each Service
• Robust Architecture Offers High Availability
• Services Can Be Swapped ...
Many, Many More….
• Elastic Container Service - Dockerizing Servers
• Cloud Formation - Scripted Deployment
• Travis CI - ...
2. Software as a Service (IaaS)
Managed Platforms and Applications
For Companies That Want to Use Cloud Applications
General SaaS Offerings
• Productivity - Google Apps
• Messaging - #Slack
• Time Tracking - Toggl
• Help Desk - ZenDesk
• M...
Google Apps
• Centralized Productivity Deployment
• Access Across all Devices Comes Standard
• Realtime Collaboration
• In...
Slack
• Messaging For Teams
• Public Channels, Private Channels, Direct Messages
• All Tools in One Place.. Hundreds of Di...
Toggl
• Track Hours Easily
• Projects, Clients, Tags, Groups
• Integrated Reports
• Measure Deliverables Against Time
USE ...
ZenDesk
• Support Channel
• Centralize Communication and Feedback : Web, Social, Voice, Chat
• Ticketing with Automation
•...
Mail Chimp
• Email Communications
• Stock and Customizable Templates
• List Management
• Analytics
USE CASE: Agent and Ins...
Buffer
• Share to All Social Media Platforms Equally
• Schedule Posts For Peak Times
• Promote Consistent Messaging
• Redu...
YouTube
• Channel for Your Company
• Playlists Per Project
• General and Personalized Training
• Allow People to Learn at ...
SquareSpace
• Quick WebSites from Beautiful Templates
• Fully Managed Deployment
• Business User Can Build and Edit
• Opti...
Ring Central
• VoIP, Conferences, Video Chat, Messaging
• Includes PBX Features (Forwarding, Voicemail, Extensions, etc)
•...
Expensify
• Expense Tracking on the Go
• Sync with General Ledger Systems
• Image Recognition with Auto-Categorize
• Auto ...
Amazon Workspaces
• Virtual Windows Workstations
• Centrally Managed Environments
• Mobile Device Access!
• Integrates wit...
EventBrite
• Event Registrations And Signups
• Manage Separate Events Easily
• Build Attendee and Contact Lists
• Integrat...
Phil Reynolds
CEO / Founder of BriteCore
phil@britecore.com
http://www.slideshare.net/PhilReynolds2/
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How to Realize Value from Web Services

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Using the Cloud

  1. 1. Using The Cloud How to Realize Value from Web Services Phil Reynolds CEO / Founder BriteCore http://www.slideshare.net/PhilReynolds2/
  2. 2. 77% of Enterprises Operate a Private Cloud * RightScale 2016 Annual IT Survey 77%
  3. 3. 31%31% of Enterprises Manage Over 1,000 Servers in their Private Cloud * RightScale 2016 Annual IT Survey
  4. 4. #1Cloud Expertise #1 Challenge * RightScale 2016 Annual IT Survey
  5. 5. What Is It?
  6. 6. There Is No CLOUD, It’s Just Somebody Else’s Computer
  7. 7. Sigh…
  8. 8. The Cloud Is a Network of Connected Services
  9. 9. Next Step in Computer Evolution https://wallpaperscraft.com/image/mac_apple_computers_evolution_66783_1920x1080.jpg CLOUD = Managed, Distributed, Connected http://www.itproportal.com/2016/08/15/country-manager-d-link-uk-amp-ireland/
  10. 10. Next Step in Computer Evolution https://wallpaperscraft.com/image/mac_apple_computers_evolution_66783_1920x1080.jpg
  11. 11. Why?
  12. 12. Key Advantages Scalability Durability Security Growth Efficiency 1 2 3 4
  13. 13. Durability Scalability1 Scalability: The capability to perform under an increasing workload. Security Growth Efficiency 2 3 4
  14. 14. Computers have grown more powerful at an extraordinary pace.
  15. 15. httphttp://explorepahistory.com/kora/files/1/2/1-2-1536-25-ExplorePAHistory-a0l3f7-a_349.jpgs://s-media-cache-ak0.pinimg.com/originals/4e/48/44/4e4844390c756633141872bd9982cff6.jpg From Tubes…
  16. 16. https://upload.wikimedia.org/wikipedia/commons/8/8f/Ken_Thompson_(sitting)_and_Dennis_Ritchie_at_PDP-11_(2876612463).jpg To Punch Cards…
  17. 17. https://upload.wikimedia.org/wikipedia/commons/8/8f/Ken_Thompson_(sitting)_and_Dennis_Ritchie_at_PDP-11_(2876612463).jpg To Main Frames…
  18. 18. https://uphttp://www.nicklitten.com/sites/default/files/blog/an_as400e_plus_expansion_unit.jpgload.wikimedia.org/wikipedia/commons/8/8f/Ken_Thompson_(sitting)_and_Dennis_Ritchie_at_PDP-11_(2876612463).jpg To Application Systems
  19. 19. https://upload.wikimedia.org/wikipedia/commons/f/f1/Ibm_pc_5150.jpg To Desktops….
  20. 20. http://www.extremetech.com/wp-content/uploads/2012/10/gallery1_2256.jpg To Laptops….
  21. 21. https://9to5mac.files.wordpress.com/2015/09/ipadpro_pencil-hand-print.jpg To Tablets….
  22. 22. https://www.bhphotovideo.com/images/images2500x2500/apple_mnpr2ll_a_apple_watch_series_2_1280618.jpg And Beyond?
  23. 23. https://www.bhphotovideo.com/images/images2500x2500/apple_mnpr2ll_a_apple_watch_series_2_1280618.jpg Smaller Size, Greater Capability 1960 1970 1980 1990 2000 2010 2020 Size Capability
  24. 24. Moore’s Law • Gordon Moore’s 1965 prediction has held true for 50 years • “Transistor density will double every 2 years” Computing Power will Double Every 2 Years (Exponential Scale)
  25. 25. Moore’s Law 0 10 20 30 40 Gen 1 Gen 2 Gen 3 Gen 4 Gen 5 Gen 6 32 16 8 4 2 1
  26. 26. Moore’s Law 0 4,500,000 9,000,000 13,500,000 18,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 16,777,216 x 512 x 65,536
  27. 27. 1969 - NASA Apollo • IBM System/360 Model 75 • $3,500,000 • 200,000 FLOPS • 64,000 bytes memory • 43KHz processor 2016 - Smart Phone • iPhone7 • $650 ($85 Adjusted for Inflation) • 200,000,000,000 FLOPS • 3,000,000,000 bytes memory • Quad 2.34GHz processor
  28. 28. 1969 - NASA Apollo 2016 - Smart Phone 1,000,000x Power for 0.0024% Cost 47 Years
  29. 29. Wait, There’s a Problem!
  30. 30. Really, Really Small
  31. 31. Can’t Go Smaller Going Wider
  32. 32. Parallel Processors http://www.ahmedabdelhamid.com/main/?p=133
  33. 33. Parallel Servers
  34. 34. Parallel Servers Cloud Scale
  35. 35. Durability2 Scalability1 Durability: The ability of a system or transaction to survive permanently. Security Growth Efficiency 3 4
  36. 36. Typical Server Room IT Pros Dear God
  37. 37. Rooms Are Vulnerable
  38. 38. Harden the Rooms!
  39. 39. Hot Sites
  40. 40. Co-Location
  41. 41. Leased Server Space
  42. 42. John McCarthy “computation may someday be organized as a public utility.”
  43. 43. Power Grid
  44. 44. AWS Data Centers Published http://i.stack.imgur.com/wVSoi.jpg
  45. 45. Durability2 Scalability1 Security: The protection of Information Systems from Theft or Corruption. Security Growth Efficiency 3 4
  46. 46. “I just want to touch my data.” - Anonymous CTO
  47. 47. You Can Hug A Machine
  48. 48. But You Can’t Touch Your Data.
  49. 49. Hackers!!??
  50. 50. A Useful Computer is a Connected Computer.
  51. 51. It doesn’t matter where your computer is located, If it’s connected It’s exposed.
  52. 52. Logical Security, Not Physical Security That Protects Against Hackers.
  53. 53. VPC Separation
  54. 54. Physical access might feel good
  55. 55. Actually is a Huge Risk
  56. 56. Secure Facility AWS Oregon
  57. 57. Secure Facility Green Mountain
  58. 58. • Armed Guards • Multi-Layer Access Controls • Video Surveillance • Motion Senses • Pressure Sensors • Timed Locks • Two Key Access Restrictions • Biometric Scans • Security Clearances • BioHazard Filters • Redundant Power • Fire Suppression Physical Security
  59. 59. Can’t someone walk off with my data on “Someone else’s computer?”
  60. 60. Distributed Data
  61. 61. Distributed Data H P I L
  62. 62. Replicated Data H P I L P H I L P H I L
  63. 63. Encrypted Data H P I L fd6641673e7f3bf6e80e4bc5401fcb2821a1e117206c8e1c65cef23a58dc37ff aaa9402664f1a41f40ebbc52c9993eb66aeb366602958fdfaa283b71e64db123 de7d1b721a1e0632b7cf04edf5032c8ecffa9f9a08492152b926f1a5a7e765d7 acac86c0e609ca906f632b0e2dacccb2b77d22b0621f20ebece1a4835b93f6f0 MIICXQIBAAKBgQDUA60SyFDbGO7fLAb0KaNIoWAKkjcpJYbxDo6TMkB9CBQmFUJ9XJboMHk4sCScI4Xpp quANx74gSgoZKPZq7w7rA8tXkx1+Lu9LEvxfxyvVztRFVHd92unmg2DZhkU3rNBIHG0vxjChfYNn52FGt NAeKOztc9KEFDog0jxmLlMuQIDAQABAoGAeqctx0Hv1PDVsHJuC27TMb96KmNwWfOF34sGXI2j1TGJRob iElgwTV9Nocf1Rgce448WhHRfDHDb5JJkYBcEK4stU3Op4K8GezEiQ^Aof9ON4DcR82suM8ikGe38DV44 e7S26yMV1w61gMXHUltqrk5U4Quj3OcXG4dSmLC5SkCQQD5ab6TgHzTCp+4cmP8kkBskFcYAqRsAW+kgT nNDrw5Q46SLhreylWe5w1vxAh+zQsp2YigJ0r5yFeAZjIh5UMrAkEA2Z0VOa9GPKQmRf45GwOlwc5Yf9O vRFg5c9O1JSIy+yYWGdbWwLacFSv7^e^uDbyLYINGdBZbw2l3RNsZ42TNqwJAe5zGIFLBCtOsH31KQua1 WVkcYUEFqWjkHOfkxrnfLYX1ilVlewQCaZYCXmuADJdgwtWZJG04RqJC5Ea7aOz6wJBALZ59TFw21nAX+ OzYNlZPqZ8TFOsAz0xKcQJk812lv9omYHDWEMzHUDXqC4xAFJ+dvVQP0Ta9smu53dSrquyfI8CQQC7Rd7 RBPDjv2kurTtr9mW4w5q0Z+1m9qF4muUwqCBsHRMX1KZBNsQfNQ+05c9DysV4vz5blRQXHGf3EfAuEq9h
  64. 64. Cloud Data = More Secure
  65. 65. Durability2 Scalability1 Security: The protection of Information Systems from Theft or Corruption. Security Growth Efficiency 3 4
  66. 66. The Rational Optimist How Progress Evolves - Matt Ridley
  67. 67. Hunter Gatherer
  68. 68. Army
  69. 69. Farming
  70. 70. The Sciences
  71. 71. Industrial Age
  72. 72. Technology Age
  73. 73. Hunter Gatherer • Life Expectancy: 30 Yrs • Death by Homicide: 30% • Pop. Density: 1 per sq. mi. • Work for 1hr of Light: 6 hrs Modern Day New York • Life Expectancy: 82 Yrs • Death By Homicide: <1% • Pop. Density: 27,000 per sq. mi. • Work for 1hr of Light: 1/2 sec
  74. 74. Specialization Leads to Progress
  75. 75. Focus on Core Competencies
  76. 76. Specialist Handle Externals
  77. 77. Specialization Distributes Cost
  78. 78. Hardware is Expensive
  79. 79. IT Staff is Expensive
  80. 80. Security and Redundancy are Outrageously Expense
  81. 81. Traditional IT Driven By CapEx
  82. 82. $0k $1,500k $3,000k $4,500k $6,000k 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 CapEx is Lumpy
  83. 83. $0k $1,250k $2,500k $3,750k $5,000k 2016 2017 2018 2019 2020 CapEx Depreciation
  84. 84. Cloud Services Driven By OpEx
  85. 85. $0k $1,500k $3,000k $4,500k $6,000k 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 OpEx is Smoother
  86. 86. $0k $1,500k $3,000k $4,500k $6,000k 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 OpEx Scales Evenly
  87. 87. Convert CapEx to OpEx
  88. 88. Cost is a barrier to
  89. 89. Cloud Infrastructure
  90. 90. Legacy Infrastructure
  91. 91. CapEx to OpExInfrastructure Anchor
  92. 92. CapEx to OpExInfrastructure Asset
  93. 93. Cloud infrastructure promotes focus through specialization while reducing the fiscal and technical barriers to innovation, leading to GROWTH!
  94. 94. Key Advantages Scalability Durability Security Growth Efficiency 1 2 3 4
  95. 95. How?
  96. 96. 1. Infrastructure as a Service (IaaS) 2. Software as a Service (SaaS)
  97. 97. 1. Infrastructure as a Service (IaaS) Virtual Network Infrastructure For Companies That Want to Build Cloud Applications
  98. 98. Virtualization
  99. 99. What if I Told you There is No Computer?
  100. 100. The Cloud is Built On Virtualization
  101. 101. Machine Processor Memory Disk Bus Network Human Cognition Short Term Memory Long Term Memory Nervous System Communication Computers Are Modeled After People
  102. 102. Memory (RAM) Hard Drive (Disk) Processor (CPU) Network Bus Machine (Physical)
  103. 103. Memory (RAM) Hard Drive (Disk) Processor (CPU) Network Bus 101000100111100010100010011110100101 011010010000011111001011101000101101 001011000011100100100010101010000111 111001010001111001001001000011010001 001001101010101010010111010111111100 101000010100100100100101010101010101 010101000100100010001010101010010101 010111101101010121101011010101011101 010101011010101010100000001111111100 101110110101010001110101001000011100 110010010100001001000111110111011101 101011001101100001000101101010101010 101110111101010000001100000001111000 00100010011110001010001001111010010100100100010 Machine (Modeled)
  104. 104. 101000100111100010100010011110100101 011010010000011111001011101000101101 001011000011100100100010101010000111 111001010001111001001001000011010001 001001101010101010010111010111111100 101000010100100100100101010101010101 010101000100100010001010101010010101 010111101101010121101011010101011101 010101011010101010100000001111111100 101110110101010001110101001000011100 110010010100001001000111110111011101 101011001101100001000101101010101010 101110111101010000001100000001111000 00100010011110001010001001111010010100100100010 Machine (Virtualization)
  105. 105. VM Hosts Hardware
  106. 106. Hardware Cloud Scale Hosting
  107. 107. Functions Services Workloads
  108. 108. The Cloud Is a Network of Connected Services
  109. 109. Jeff Bezos
  110. 110. In 2016, AWS adds more Capacity Daily than the Entire Amazon Infrastructure in 2006.
  111. 111. 1/31/3 of Internet Users Utilize AWS At Least Once Per Day * https://gigaom.com/2012/04/20/just-how-big-is-the-amazon-cloud-anyway/
  112. 112. Servers Globally2,000,0002,000,000 * http://www.seattletimes.com/business/amazon/sky-high-expectations-for-release-of-amazon-web-services-numbers/
  113. 113. Next 14 Rivals Combined 5XMore than 5X Capacity * http://www.seattletimes.com/business/amazon/sky-high-expectations-for-release-of-amazon-web-services-numbers/
  114. 114. Legacy Replacement
  115. 115. Access Management - IAM • Controls User Access to Services and Functions • Central Identity Management Provides Single Control Point • Key Management, MultiFactor Authentication • Automatic Logging for Auditing - ITAR, PCI, ISO, HIPPA USE CASE: User Management, SSO, HR Events, Contractors, Audits
  116. 116. Virtual Private Cloud - VPC • Logically Isolated Network and SubDomains • Granular Control of Network Communication • No Dedicated Hardware to Maintain • Extend Existing Networks into VPC USE CASE: User Management, SSO, HR Events, Contractors, Audits
  117. 117. Route53 - R53 • Domain Name Service Translates Domain Names to IP Addresses • Fast Internet - Connects Clients to Closest Possible DNS Server • Lightning Fast Inside AWS - Connects Services • Name Dynamic / Elastic Services USE CASE: Register Domains, Route Traffic to Dynamic Services
  118. 118. Elastic Compute Cloud - EC2 • Elastic Web Scale Computing • Snapshots and Images • Dynamic, Massively Scalable • Enterprise Security through VPC, IAM, Keys, etc. USE CASE: Application Hosting, Server Virtualization, Disaster Recovery
  119. 119. EC2 Server R53 DNS Internet VPC Firewall IAM Auth Replacement
  120. 120. Benefits • Availability - 99.95% Availability • Durability - Integrated Backup and Restore • Scalability - Elastic Server Resources • Efficiency - Elimination of CapEx • Security - IAM, VPC, Physical Security, Access Logs
  121. 121. Storage
  122. 122. Relational DB Service - RDS • Fully Managed Database Instances • Available, Durable, and Scalable (Up to 32vCPUs and 244GB SSD at 99.999%) • Compatible with MySQL, Oracle, Postgre, MariaDB, SQL Server • Proprietary Aurora Engine (500% Avg. Performance Boost. More for Parallel Workload) USE CASE: Faster DB, Disaster Recovery, Parallel Workloads
  123. 123. Simple Storage Service - S3 • Tiered - Standard, Infrequent Access, Glacier • Highly Durable and Available (99.999999999% Durability : 99.99% Availability) • Secure - Encrypted in Transit and At Rest, Distributed Filesystem • Scalable - Massively Parallel Deployment USE CASE: Many Files (Docs & Images), Parallel I/O (Bulk Transfer)
  124. 124. EC2 Server R53 DNS Internet VPC Firewall IAM Auth From Replacement
  125. 125. RDS S3 File Storage EC2 Server R53 DNS Internet VPC Firewall IAM Auth To Basic Web App
  126. 126. Benefits • Availability - Dedicated Service for Each Workload • Durability - Restore Services Independently • Scalability - S3 Unlimited / EC2 and RDS Simplified Scaling • Efficiency - Resources Where Needed • Security - Managed Security, Encryption, Sharding, Compliance
  127. 127. Scale and Load
  128. 128. Auto-Scale Groups - ASG • Scale Instances Up or Down Based on Demand • Reduce Costs During Low Usage Periods • Manual or Dynamic Scaling • Triggers and Thresholds USE CASE: Slow or Unresponsive Performance During Peak Usage.
  129. 129. Elastic Load Balancer - ELB • Route Traffic by Capacity and/or Job Type • Supports Web Sockets • Self Healing Multi-AZ Distribution • In Depth Logging of Cluster Health USE CASE: Uneven Site Performance, Imbalanced Server Utilization
  130. 130. Elasticache • Store Frequently Accessed Data In-Memory • Much Faster than Disk • Managed Persistence, Installation, Updates • Automatic Failure Detection and Recovery across Multi-AZs USE CASE: Session Info, Query Results, Blog Posts, Ads, FAQ Content
  131. 131. Cloud Front - CF • Content Delivery Network Servers Static Content Close to User • Trusted Sources Cached Quickly by Browsers • Reduces Download Bandwidth • Significant Performance Increases USE CASE: Web Sites, Web Apps, Mobile Content, Slow Connections
  132. 132. Simple Que Service - SQS • Messaging Service Routes Requests Between Machines • Clustering Behind a ELB • Build Containers for Dedicated Workloads • Dependable Delivery and Response with Failover USE CASE: Batch Processes, Month End, Reports, Long Running Jobs
  133. 133. ElasticSearch Service • Performant Search Across Domains • Managed Availability, Failure Detection, Patching, Etc. • Auto-Scaling • Shared Cluster USE CASE: Fast Search, Very Large Indexes, Logs, Analytics
  134. 134. EC2 Server R53 DNS Internet VPC Firewall IAM Auth From Replacement
  135. 135. RDS S3 File Storage EC2 Server R53 DNS Internet VPC Firewall IAM Auth To Basic Web App
  136. 136. Elasticache Caching SQS Queue CloudFront Content Delivery Network ElasticSearch Search Index S3 File Storage RDS - Aurora DataBase ELB / ASG R53 DNS Internet VPC Firewall IAM Auth ELB / ASG ELB / ASG ELB / ASG To Enterprise EC2 Server
  137. 137. Benefits • Unlimited Scalability For Each Service • Robust Architecture Offers High Availability • Services Can Be Swapped Out • Increasing Cost Efficiency • Service Oriented Architecture Plays Well with Modern Tech
  138. 138. Many, Many More…. • Elastic Container Service - Dockerizing Servers • Cloud Formation - Scripted Deployment • Travis CI - Continuous Integration and Testing • Data Dog - Monitoring • Simple Messaging Service - Notifications • RedShift - DataMining and Analytics
  139. 139. 2. Software as a Service (IaaS) Managed Platforms and Applications For Companies That Want to Use Cloud Applications
  140. 140. General SaaS Offerings • Productivity - Google Apps • Messaging - #Slack • Time Tracking - Toggl • Help Desk - ZenDesk • Marketing - MailChimp/Buffer • Training - YouTube/SquareSpace • Telecom - RingCentral • Expenses - Expensify • Workstation - Workspaces • Events - Event Brite
  141. 141. Google Apps • Centralized Productivity Deployment • Access Across all Devices Comes Standard • Realtime Collaboration • Industry Leading Security USE CASE: Email, Documents, Calendar, Distributed Teams, Itegration Productivity
  142. 142. Slack • Messaging For Teams • Public Channels, Private Channels, Direct Messages • All Tools in One Place.. Hundreds of Direct Integrations • Supports All Devices USE CASE: Internal Communication, Remote Teams, Knowledge Trasfer Messaging
  143. 143. Toggl • Track Hours Easily • Projects, Clients, Tags, Groups • Integrated Reports • Measure Deliverables Against Time USE CASE: Internal Communication, Remote Teams, Knowledge Trasfer Time Tracking
  144. 144. ZenDesk • Support Channel • Centralize Communication and Feedback : Web, Social, Voice, Chat • Ticketing with Automation • Customizations and Reports USE CASE: Agent and Insured Relations, Claims, Service Level Help Desk
  145. 145. Mail Chimp • Email Communications • Stock and Customizable Templates • List Management • Analytics USE CASE: Agent and Insured Communciation, Notices, Promotions Marketing
  146. 146. Buffer • Share to All Social Media Platforms Equally • Schedule Posts For Peak Times • Promote Consistent Messaging • Reduce Administrative Overhead USE CASE: Facebook, Twitter, Linked In, Instagram, Google+, Pintrest Marketing
  147. 147. YouTube • Channel for Your Company • Playlists Per Project • General and Personalized Training • Allow People to Learn at Their Own Pace USE CASE: Agency Training, Insured How Tos, General Promotions Training
  148. 148. SquareSpace • Quick WebSites from Beautiful Templates • Fully Managed Deployment • Business User Can Build and Edit • Optimized for SEO, Search, Usability, etc. USE CASE: Education, Promotions, Events, Landing Pages Training
  149. 149. Ring Central • VoIP, Conferences, Video Chat, Messaging • Includes PBX Features (Forwarding, Voicemail, Extensions, etc) • Supports All Desktop and Mobile Devices • Very High Quality USE CASE: Education, Promotions, Events, Landing Pages TelCom
  150. 150. Expensify • Expense Tracking on the Go • Sync with General Ledger Systems • Image Recognition with Auto-Categorize • Auto Generates Receipts below $75!!! USE CASE: Expense Tracking, Expense Reports, Audits Expense Reports
  151. 151. Amazon Workspaces • Virtual Windows Workstations • Centrally Managed Environments • Mobile Device Access! • Integrates with Work Docs USE CASE: Mobile,Temp Employees, Remote Workers, Tech Partners Desktop
  152. 152. EventBrite • Event Registrations And Signups • Manage Separate Events Easily • Build Attendee and Contact Lists • Integrated Payment Processing USE CASE: Agent Meetings, Annual Conferences, Training Sessions Events
  153. 153. Phil Reynolds CEO / Founder of BriteCore phil@britecore.com http://www.slideshare.net/PhilReynolds2/

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