1.
Speaker, Date
TITLE GOES HERE
CLOUD GAMING 2015
READY TO LAUNCH
Phil Eisler
General Manager, NVIDIA Cloud Gaming

2.
2
OPPORTUNITY
NETFLIX FOR GAMES
65M
Movies Music TV Shows Games
15M 10M xxM

3.
3
TOTAL
AVAILABLE
MARKET
GAME DISTRIBUTION
Source: NewZoo 2017 Forecast
Global Game Sales
TV
$30B
Tablet
$10B
Phone
$20B
PC
$40B
$100B

4.
4
TARGET
AUDIENCE
Latent Gamers
Streaming Enthusiasts
Digital Families

5.
5
8 GB 8 GB
40 GB 40 GB
Call of Duty
World at War
Assassin's
Creed I
Call of Duty
Adv Warfare
Assassin's
Creed Unity
STORAGE
ANXIETY
GAMES ARE GROWING
2008 2015
5x in 7 Years

6.
6
2+ Hrs
30 Sec
Console
Download
Cloud
Gaming
PROMISE
CLOUD GAMING
Instant Infinite
Play in 30 Seconds 100s of Games Online
TimetoLaunch
500GB
Console
Hard Drive
Cloud
Gaming
GameStorage

7.
7
GAME
CHANGER
1080P 60FPS

8.
8
CLOUD
CONSOLES
GET BETTER AND BETTER
2015 2016 2017
Kepler
Maxwell
Pascal
3x
6x
RelativeGraphicsPerformance
1.5x

9.
9
IMAGE
QUALITY
ENABLED BY
PERFORMANCE INCREASES
NVIDIA GameWorks™ Special Effects
PhysX
VisualFX
OptiX
Shadows
PARTICLES DESTRUCTION CLOTHING
HAIRWORKS FLAMEWORKS
AMBIENT OCCLUSION
INTERACTIVE RAY
TRACING LIGHT BAKINGPROCEDURAL SURFACES
FLEX
PARTICLE SHADOWS MOTION BLUR TERRAIN TESSELLATIONSOFT SHADOWS
VXGITURF EFFECTS

10.
10
BROADBAND
PLANS
“ By 2015, 100 million U.S. homes
should have affordable access to
download speeds of 50 Mbps”
“ Home broadband speeds double
in two years as UK overtakes EU
competitors”
“ Germany is promising a national
minimum of 50 Mbps by 2018”
FCC
Ofcom

11.
11
0
25
50
75
100
Korea Japan Sweden USA Russia UK Germany
TREND
GLOBAL BROADBAND
Doubles Every 3 Years
AveragePeakConnectionSpeedinMbps
2012 2013 2014 2015
1080p60
720p60
Source: Akamai’s State of the Internet Reports

12.
12
HOME
NETWORKS

13.
13
SHIELD-READY
ROUTERS

14.
14
HOME
NETWORKS
Ethernet
48%
WiFi
5GHz
24%
WiFi
2.4GHz
28%

15.
15
BETA
FACTS
9 MONTH TEST
100k+ users
600k hours
2M+ sessions
181 countries
4.5/5 rating
15 mbps

16.
16
LATENCY
DESIGN
150 ms
LATENCY DESIGN

17.
17
100 120 140 160 180 200 220
Toronto
Stockholm
Paris
London
Atlanta
Los Angeles
New York
Seattle
Tokyo
San Francisco
End-to-End Latency by City
Minimum 50th Percentile 85th PercentileBETA
RESULTS
0
5
10
15
20
25
30
35
120 140 160 180 200 220 250 300
SessionLength(min)
Session Latency (ms)
User Latency Tolerance

18.
18
GLOBAL
REACH
100M
Broadband
Households
100M
Broadband
Households
50M
Broadband
Households
Plus 200M Broadband Households in the BRIC Nations

19.
19
MOST
POPULAR
3%
3%
3%
3%
4%
5%
5%
6%
6%
7%
Red Faction Guerilla - Action
Toybox Turbos - Family
Orcs must die - Action
Dirt 3 Complete Edition - Racing
Batman Arkham City - Action
Borderlands - Action
Lego The Movie - Family
Batman Arkham Origins - Action
Lego Marvel Super Heros - Family
Saints Row 3 - Action

20.
20
HAPPY
USERS
“ I LOVE NVIDIA GRID! this is awesome!!! 10 stars
for you guys! This is an awesome game service!”
“ This is the future of gaming. It is only natural to
see the hardware that drives our gaming moved
into the cloud”
“ THIS IS PROBABLEY THE COOLEST THING EVER!!
I'm playing full PC games via my NVIDIA shield
flawlessly!!”
“ Bar none!!!! I've tried other cloud gaming
services and this has been the best I've
experienced.”

21.
21
CONTENT
GAMES AVAILABLE TODAY
300 Games Licensed for Cloud Gaming

22.
22
BUSINESS
MODEL
GAME RELEASE WINDOWS
Game Price History Source: IsThereAnyDeal.com
$59
$49
$39
$29
GameStore
0 3 6 9 12 15 18 21 24
GamePrice
Months from Launch
GamePack
$19
Long Tail Revenue for Developers

23.
23
CLOUD GAMING
ROADMAP
FASTER AND MORE INSTANT
Performance
Time-to-Play
Console
Gaming
2014
GRID
Pascal
2017
GRID
Maxwell
2016
GRID Kepler
2015
3min 30sec
6X
1X
1.5X
3X
3hrs 3sec

24.
24