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Social media for business leaders

Some key steps and critical information business owners and leaders should know before entering the world of social media marketing and communication.

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Social media for business leaders

  1. 1. Use SM channels to build Develop, relevant, ‘personal’ relationships engaging content, that is with the brand and drive integrated, coordinated Website/SM Hub Key Channels Content Engaging content created around key (inUse SM to Drive traffic topromote improve SEOfeatures/content Channel specific content created around each key topic– a blog, a tweet, a video, a discussion,Website Y Content ‘push’ coordinated and activity promotedRepurpose Flow of SM toappropriate ‘hub’ on site tomaterial from the keep content Activity is reactive as well as proactive – key individuals must listen, engage, comment,
  2. 2. Step 1: Step 2: Step 3: Step 4:Create Upload content and Optimisation of Spreading content promote through channels for search: through others social media channels: channels • Keyword tagging • SEO optimisation • Find influential • Converting content channels to maximise use • Comment on blogs • Tagging of visual with links back to content content • Join LinkedIn Groups and start Audience Reach discussions around topics • Participate in relevant forums • Keep conversations going • Encourage influential bloggers to review/comment

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Some key steps and critical information business owners and leaders should know before entering the world of social media marketing and communication.

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