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Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Use SM channels to build         Develop, relevant,
                                ‘personal’ relationships      engaging content, that is
                                with the brand and drive      integrated, coordinated




     Website/SM Hub                            Key Channels             Content
                                                                    Engaging content
                                                                    created around key (in


Use SM to              Drive traffic to
promote                improve SEO
features/content
                                                                    Channel specific
                                                                    content created
                                                                    around each key
                                                                    topic– a blog, a tweet,
                                                                    a video, a discussion,

Website            Y
                                                                    Content ‘push’
                                                                    coordinated and
                                                                    activity promoted


Repurpose              Flow of SM to
appropriate            ‘hub’ on site to
material from the      keep content
                                                                    Activity is reactive as
                                                                    well as proactive – key
                                                                    individuals must listen,
                                                                    engage, comment,
Step 1:        Step 2:                   Step 3:                   Step 4:

Create    Upload content and         Optimisation of          Spreading content
           promote through         channels for search:        through others
             social media                                         channels:
               channels        •    Keyword tagging
                               •    SEO optimisation      •   Find influential
                               •    Converting content        channels
                                    to maximise use       •   Comment on blogs
                               •    Tagging of visual         with links back to
                                    content                   content
                                                          •   Join LinkedIn
                                                              Groups and start
                Audience Reach                                discussions around
                                                              topics
                                                          •   Participate in
                                                              relevant forums
                                                          •   Keep conversations
                                                              going
                                                          •   Encourage
                                                              influential bloggers
                                                              to review/comment
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders
Social media for business leaders

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Social media for business leaders

  • 37. Use SM channels to build Develop, relevant, ‘personal’ relationships engaging content, that is with the brand and drive integrated, coordinated Website/SM Hub Key Channels Content Engaging content created around key (in Use SM to Drive traffic to promote improve SEO features/content Channel specific content created around each key topic– a blog, a tweet, a video, a discussion, Website Y Content ‘push’ coordinated and activity promoted Repurpose Flow of SM to appropriate ‘hub’ on site to material from the keep content Activity is reactive as well as proactive – key individuals must listen, engage, comment,
  • 38. Step 1: Step 2: Step 3: Step 4: Create Upload content and Optimisation of Spreading content promote through channels for search: through others social media channels: channels • Keyword tagging • SEO optimisation • Find influential • Converting content channels to maximise use • Comment on blogs • Tagging of visual with links back to content content • Join LinkedIn Groups and start Audience Reach discussions around topics • Participate in relevant forums • Keep conversations going • Encourage influential bloggers to review/comment

Editor's Notes

  1. \n
  2. \n
  3. Any other worries?\nStaff?\n\n\nLack of buy-in is the biggest reason for failure \n
  4. \n
  5. \n
  6. Good looking guys rule the world - it gives me hope\n
  7. Some facts to look at and consider\n
  8. And it's rivalling India now\n
  9. \n
  10. And a lot of those are multiple times a day. The average is 2 times a day.\n
  11. That's an important one to remember - people are beginning to engage with social media just as more than direct search engines which means for sales and business our thinking must change to include it and plan for the future too.\n
  12. \n
  13. \n
  14. Mobile usage is on the up too... Set to increase by over 20% again this year. This means that being present on someone's mobile device may soon be the holy grail.\n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. AND you're 38% more likely to buy if you've been referred to your website from a social media source... So if you're friends recommend something it adds 38% more certainty to your buying decision.\n
  26. Don't use it to help make decisions\nDon't trust it as a source\n\n\n
  27. \n
  28. \n
  29. \n
  30. \n
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  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. As simn said,\nMapping the learning weve got from listening - does that create our own measurement criteria\n
  42. As Simon says, ask your customer what's important, what do they want\n\n90% just assume they know what their customer wants\n\nCustomer survey every 6 months?\n\n3rd party conversations / should we at least listen?\nListen to employees too?\n
  43. \n
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