Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Social media for business leaders
37. Use SM channels to build Develop, relevant,
‘personal’ relationships engaging content, that is
with the brand and drive integrated, coordinated
Website/SM Hub Key Channels Content
Engaging content
created around key (in
Use SM to Drive traffic to
promote improve SEO
features/content
Channel specific
content created
around each key
topic– a blog, a tweet,
a video, a discussion,
Website Y
Content ‘push’
coordinated and
activity promoted
Repurpose Flow of SM to
appropriate ‘hub’ on site to
material from the keep content
Activity is reactive as
well as proactive – key
individuals must listen,
engage, comment,
38. Step 1: Step 2: Step 3: Step 4:
Create Upload content and Optimisation of Spreading content
promote through channels for search: through others
social media channels:
channels • Keyword tagging
• SEO optimisation • Find influential
• Converting content channels
to maximise use • Comment on blogs
• Tagging of visual with links back to
content content
• Join LinkedIn
Groups and start
Audience Reach discussions around
topics
• Participate in
relevant forums
• Keep conversations
going
• Encourage
influential bloggers
to review/comment
Editor's Notes
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Any other worries?\nStaff?\n\n\nLack of buy-in is the biggest reason for failure \n
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Good looking guys rule the world - it gives me hope\n
Some facts to look at and consider\n
And it's rivalling India now\n
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And a lot of those are multiple times a day. The average is 2 times a day.\n
That's an important one to remember - people are beginning to engage with social media just as more than direct search engines which means for sales and business our thinking must change to include it and plan for the future too.\n
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Mobile usage is on the up too... Set to increase by over 20% again this year. This means that being present on someone's mobile device may soon be the holy grail.\n
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AND you're 38% more likely to buy if you've been referred to your website from a social media source... So if you're friends recommend something it adds 38% more certainty to your buying decision.\n
Don't use it to help make decisions\nDon't trust it as a source\n\n\n
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As simn said,\nMapping the learning weve got from listening - does that create our own measurement criteria\n
As Simon says, ask your customer what's important, what do they want\n\n90% just assume they know what their customer wants\n\nCustomer survey every 6 months?\n\n3rd party conversations / should we at least listen?\nListen to employees too?\n