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BOOM! Contagious Content Marketing to make you Digitally Famous

In this digital world, lots of marketers are telling their story all wrong. In fact most are not telling a contagious, magnetic emotive story at all.

This presentation explains how you can mirror some of the best storytellers of all time to get your message straight online to help generate lots more business.

Contagious content is the fastest way to becoming digitally famous without blowing a huge budget or investing in any particular tech.

By using your head, putting your customer first and becoming a great storyteller, you can transform the ROI of your marketing efforts quickly and easily.

This presentation covers;

Aims

Explain why engaging with the right audience is the key to generating big returns in the online arena
Highlight the importance of applying strategy to digital campaigns and using thought leadership to build your business and personal profile
Provide a starting point for your business, so you can cut through the social noise and achieve standout
Content

What the future of digital marketing looks like and what that means for your business
Who you should be engaging with to influence and drive your digital strategy
How to use thought leadership to build both your personal and business profile
When customer engagement and user experience leads to differentiation
Where to start and how to achieve quick wins for your business in the digital arena
Outcomes

Understanding of where digital marketing is now, where it is going and how that will affect your business
Understanding of who to engage with and how to build both personal and business social profiles
Ideas on how to make your business stand out from the crowd and a starting point for your contagious marketing campaign

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BOOM! Contagious Content Marketing to make you Digitally Famous

  1. 1. TW: @bryan_phc WEB: www.ph-creative.com The Power of Contagious Content Online
  2. 2. Theatre: the art of telling a bloody good story Ask a question or give me some feedback @bryan_phc #ebe2014
  3. 3. 16th May, 1986 Budget of $15,000,000 Box office $357,000,000
  4. 4. Why did this movie make so much money? Ask a question or give me some feedback @bryan_phc #ebe2014
  5. 5. If your business is ‘The Movie’ Your marketing is ‘The Trailer’ What’s your story? And why should I watch and listen? Ask a question or give me some feedback @bryan_phc #ebe2014
  6. 6. Mirror real-life values It’s easy to worry about the tactics and tools
  7. 7. The art & science of STORY TELLING Ask a question or give me some feedback @bryan_phc #ebe2014
  8. 8. The most successful VIRAL CONTENT OF ALL TIME Ask a question or give me some feedback @bryan_phc #ebe2014
  9. 9. Ask a question or give me some feedback @bryan_phc #ebe2014
  10. 10. Ask a question or give me some feedback @bryan_phc #ebe2014
  11. 11. Why? Because we Think Different Famous 1984 advertisement Steve Jobs was a fantastic story teller He created theatre and drama very well
  12. 12. £2 / month? I don’t like you that much!
  13. 13. UNICEF Dirty water campaign Ask a question or give me some feedback @bryan_phc #ebe2014
  14. 14. How do digital marketers measure up to Hollywood? Ask a question or give me some feedback @bryan_phc #ebe2014
  15. 15. Ask a question or give me some feedback @bryan_phc #ebe2014
  16. 16. Ask a question or give me some feedback @bryan_phc #ebe2014
  17. 17. Ask a question or give me some feedback @bryan_phc #ebe2014
  18. 18. Or does it start here? Or does it start here? Or does it start here? Or does it start here?
  19. 19. Click here to read script Take the test: How well to you understand aeronautical engineering Read the CV’s of the film crew See reviews of our previous movies
  20. 20. Entertain Inspire Educate Convince Ask a question or give me some feedback @bryan_phc #ebe2014
  21. 21. E In Ed C Ask a question or give me some feedback @bryan_phc #ebe2014
  22. 22. 1 2 3 4 5 6 7
  23. 23. Stranger Customer Ask a question or give me some feedback @bryan_phc #ebe2014
  24. 24. SEE THINK DO SMILE
  25. 25. E In Ed C Ask a question or give me some feedback @bryan_phc #ebe2014
  26. 26. Quick ‘tactical’ tip
  27. 27. Ask a question or give me some feedback @bryan_phc #ebe2014
  28. 28. Storytelling
  29. 29. They might be Google, but they’re just a search engine Ask a question or give me some feedback @bryan_phc #ebe2014
  30. 30. What if your brand is ‘safe’ and your boss is a coward? Ask a question or give me some feedback @bryan_phc #ebe2014
  31. 31. This year 50% of all internet traffic will be generated as result of video. In 2017, it is predicted to be over 90%. Retention rate for visual information is roughly 65% vs 10% for written info. Social Media users are 5x more likely to click on videos and photos. Brand recall increases 9x with ad campaigns on multiple screens (TV, online video, etc.) 92% of B2B customers watch video before making a purchase or enquiry. Consumers are 78% more likely to buy if they come from a social media channel into your website. Consumers are 63% more likely to buy after watching an ‘explainer’ videoVideos help increase sales conversion by an average of 43% Websites are 53x more likely to reach page one of Google if they use on page and off-page videos as part of a search strategy
  32. 32. Google says… Ask a question or give me some feedback @bryan_phc #ebe2014
  33. 33. Authenticity
  34. 34. Your brand is not safe if your boss is a coward Ask a question or give me some feedback @bryan_phc #ebe2014
  35. 35. Ask a question or give me some feedback @bryan_phc #ebe2014
  36. 36. #ebe2014 Tw: @bryan_phc Persona Matrix
  37. 37. E In Ed C One funnel for each persona I’ve never said it was easy (sorry). Ask a question or give me some feedback @bryan_phc #ebe2014
  38. 38. Ask a question or give me some feedback @bryan_phc #ebe2014
  39. 39. Ask a question or give me some feedback @bryan_phc #ebe2014
  40. 40. Content calendar #ebe2014 Tw: @bryan_phc
  41. 41. Ask a question or give me some feedback @bryan_phc #ebe2014
  42. 42. Influencer Guide #ebe2014 Tw: @bryan_phc
  43. 43. Above & beyond
  44. 44. Goosebumps
  45. 45. It’s tough
  46. 46. It can be really tough
  47. 47. You’re in the teamPrick
  48. 48. You’re in the teamPrick

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  • BenjaminKesler

    Apr. 11, 2015

In this digital world, lots of marketers are telling their story all wrong. In fact most are not telling a contagious, magnetic emotive story at all. This presentation explains how you can mirror some of the best storytellers of all time to get your message straight online to help generate lots more business. Contagious content is the fastest way to becoming digitally famous without blowing a huge budget or investing in any particular tech. By using your head, putting your customer first and becoming a great storyteller, you can transform the ROI of your marketing efforts quickly and easily. This presentation covers; Aims Explain why engaging with the right audience is the key to generating big returns in the online arena Highlight the importance of applying strategy to digital campaigns and using thought leadership to build your business and personal profile Provide a starting point for your business, so you can cut through the social noise and achieve standout Content What the future of digital marketing looks like and what that means for your business Who you should be engaging with to influence and drive your digital strategy How to use thought leadership to build both your personal and business profile When customer engagement and user experience leads to differentiation Where to start and how to achieve quick wins for your business in the digital arena Outcomes Understanding of where digital marketing is now, where it is going and how that will affect your business Understanding of who to engage with and how to build both personal and business social profiles Ideas on how to make your business stand out from the crowd and a starting point for your contagious marketing campaign

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