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PewInternet.orgSenior Citizens and Digital TechnologyGeorge Mason UniversitySeptember 15, 2012Lee Rainie: Director, Pew In...
Generational self-definition
Internet users – 85%96% 93%87%79%67%40%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(5...
Broadband at home – 66%76% 74%67%58%47%21%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)Older Boome...
Digital devicesMillennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation...
Smartphones – 46%66%59%38%27%12%3%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)...
56%40%25%11%4%1%0%20%40%60%80%100%Millennials(18-34)GenX(35-46)YoungerBoomers(47-56)OlderBoomers (57-65)SilentGeneration(6...
Use social networking sites – 59%82%68%55%37%24%15%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)Ol...
318.5197.6155.785.1 78.442.00.050.0100.0150.0200.0250.0300.0350.0Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderB...
Other internetactivities
Internet activities – Email% of internet users92% 92% 91% 89% 88%82%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Younge...
Internet activities – Search engines% of internet users95% 90% 90% 92% 88%61%0%20%40%60%80%100%Millennials(18-34)Gen X(35-...
Internet activities – hobby or interest% of internet users88% 84% 89%82%68%61%0%20%40%60%80%100%Millennials(18-34)Gen X(35...
Internet activities – maps or directions% of internet users87% 82% 83% 85%77% 74%0%20%40%60%80%100%Millennials(18-34)Gen X...
Internet activities – Weather% of internet users82% 84% 79%86% 84%54%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Young...
Internet activities – health info% of internet users77% 73% 71% 69%63%49%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Y...
Internet activities – get news% of internet users77% 82% 77% 76%66%45%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Youn...
Internet activities – for fun% of internet users87%76%67% 63% 59%47%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Younge...
Internet activities – buy product% of internet users73% 70% 73% 78%57%47%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Y...
Internet activities – video-sharing site% of internet users91%77%62%49%34%27%0%20%40%60%80%100%Millennials(18-34)Gen X(35-...
Mobile activities
Internet activities – mobile pix% of cell owners94%88%81%72%50%22%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerB...
Mobile activities – texting% of cell owners97% 92%79%61%41%10%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoome...
Mobile activities – access internet% of cell owners78%67%46%32%14%5%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Younge...
Mobile activities – mobile email% of cell owners66% 61%44%28%13%6%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerB...
Mobile activities – check bank account% of cell owners44%31%25%14% 9% 5%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)Yo...
Other social media
Social media – Twitter% of internet users27%15%12%7%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – LinkedIn% of internet users16%25%22%11%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – Pinterest% of internet users16%12%13%4%0%5%10%15%20%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – Instagram% of internet users27%8%6%4%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Social media – Tumblr% of internet users11%4%2%1%0%5%10%15%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
Be notafraid
Thank you!
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Senior Citizens and Digital Technology

Lee Rainie, director of the Pew Internet & American Life Project, will describe the Project’s research about those 65 and older use of technology. In early 2012, for the first time ever, more than 50% of older Americans are internet users and an even higher share have mobile phones. This is changing the way people gather, share, and create information. And it is changing the way they communicate and act in groups. Rainie will discuss major themes from his new book, Networked: The New Social Operating System, about how people ‘network’ in new ways in the digital age and how these themes apply to older technology users, as well as younger users.

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Senior Citizens and Digital Technology

  1. 1. PewInternet.orgSenior Citizens and Digital TechnologyGeorge Mason UniversitySeptember 15, 2012Lee Rainie: Director, Pew Internet ProjectEmail: Lrainie@pewinternet.org
  2. 2. Generational self-definition
  3. 3. Internet users – 85%96% 93%87%79%67%40%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  4. 4. Broadband at home – 66%76% 74%67%58%47%21%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)Older Boomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  5. 5. Digital devicesMillennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)All onlineadults(18+)Cell phone 96% 95% 91% 85% 76% 63% 89%Desktopcomputer 54% 68% 66% 61% 54% 31% 58%Laptopcomputer 73% 69% 62% 49% 39% 20% 61%iPod or MP3player 69% 57% 36% 24% 10% 5% 44%Gameconsole 63% 63% 38% 19% 8% 3% 42%e-Bookreader 20% 26% 19% 13% 9% 5% 21%Tablet, likeiPad 28% 30% 27% 23% 17% 6% 25%
  6. 6. Smartphones – 46%66%59%38%27%12%3%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  7. 7. 56%40%25%11%4%1%0%20%40%60%80%100%Millennials(18-34)GenX(35-46)YoungerBoomers(47-56)OlderBoomers (57-65)SilentGeneration(66-74)G.I.Generation(75+)Download apps– 46%
  8. 8. Use social networking sites – 59%82%68%55%37%24%15%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  9. 9. 318.5197.6155.785.1 78.442.00.050.0100.0150.0200.0250.0300.0350.0Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)Mean size of SNS network
  10. 10. Other internetactivities
  11. 11. Internet activities – Email% of internet users92% 92% 91% 89% 88%82%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  12. 12. Internet activities – Search engines% of internet users95% 90% 90% 92% 88%61%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  13. 13. Internet activities – hobby or interest% of internet users88% 84% 89%82%68%61%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  14. 14. Internet activities – maps or directions% of internet users87% 82% 83% 85%77% 74%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  15. 15. Internet activities – Weather% of internet users82% 84% 79%86% 84%54%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  16. 16. Internet activities – health info% of internet users77% 73% 71% 69%63%49%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  17. 17. Internet activities – get news% of internet users77% 82% 77% 76%66%45%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  18. 18. Internet activities – for fun% of internet users87%76%67% 63% 59%47%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  19. 19. Internet activities – buy product% of internet users73% 70% 73% 78%57%47%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  20. 20. Internet activities – video-sharing site% of internet users91%77%62%49%34%27%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  21. 21. Mobile activities
  22. 22. Internet activities – mobile pix% of cell owners94%88%81%72%50%22%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  23. 23. Mobile activities – texting% of cell owners97% 92%79%61%41%10%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  24. 24. Mobile activities – access internet% of cell owners78%67%46%32%14%5%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  25. 25. Mobile activities – mobile email% of cell owners66% 61%44%28%13%6%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  26. 26. Mobile activities – check bank account% of cell owners44%31%25%14% 9% 5%0%20%40%60%80%100%Millennials(18-34)Gen X(35-46)YoungerBoomers(47-56)OlderBoomers(57-65)SilentGeneration(66-74)G.I.Generation(75+)
  27. 27. Other social media
  28. 28. Social media – Twitter% of internet users27%15%12%7%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
  29. 29. Social media – LinkedIn% of internet users16%25%22%11%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
  30. 30. Social media – Pinterest% of internet users16%12%13%4%0%5%10%15%20%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
  31. 31. Social media – Instagram% of internet users27%8%6%4%0%5%10%15%20%25%30%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
  32. 32. Social media – Tumblr% of internet users11%4%2%1%0%5%10%15%Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+
  33. 33. Be notafraid
  34. 34. Thank you!

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