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New data on technology adoption by older adults
1. New data on technology
adoption by older adults
Kathryn Zickuhr
Research Associate, Pew Research Center’s Internet Project
March 26, 2014
Presented to CTIA-The Wireless Association
@kzickuhr | @pewinternet | @pewresearch
2. March 26, 2014 2www.pewinternet.org
About Pew Research Center
Does not promote specific technologies or make
policy recommendations
More: pewresearch.org/internet
@pewresearch (all topics)
@pewinternet (internet & tech)
Data in this talk based on nationally representative
telephone surveys of U.S. adults
3. % of adults who go online, 2000-present
Internet use over time
March 26, 2014 3www.pewinternet.org
59%
86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
All adults 18+
Seniors 65+
4. March 26, 2014 4www.pewinternet.org
74%
40%
68%
29%
47%
24%
37%
21%
Go online (total) Go online via mobile device
Ages 65-69 70-74 75-79 80 and older
59% of seniors ages 65+ use the internet,
and 30% go online via mobile device
September 2013 data
5. July 1, 2014 5www.pewinternet.org
September 2013 data
Differences by household income & gender
39%
18%
90%
57%
Go online
(total)
Go online via
mobile
< $30k /yr $75k+ /yr
65%
34%
55%
28%
Go online
(total)
Go online via
mobile
Men Women
6. July 1, 2014 6www.pewinternet.org
September 2013 data
Differences by gender + household income
38%
18%
40%
18%
Go online
(total)
Go online via
mobile
Men < $30k Women < $30k
90%
52%
86%
48%
Go online
(total)
Go online via
mobile
Men $50k+ Women $50k+
7. July 1, 2014 7www.pewinternet.org
47%
21%
65%
35%
Go online Go online via
mobile device
Living with a disability
Not living with a disability
Not living
with a
disability
29% of seniors
are living with
a disability
Seniors living with a disability are less
likely to use the internet, including mobile
September 2013 data
8. 83
91
55
77
May 2011 May 2012 May 2013
7/1/2014 www.pewinternet.org
The vast majority of American adults now
own a cell phone of some kind, including 77%
of all seniors ages 65 and older.
All adults 18+
Seniors 65+
Sept. 2013
9. 35
55
11
18
May 2011 May 2012 May 2013
7/1/2014 www.pewinternet.org
However, younger adults are still far
more likely to own smartphones
All adults 18+
Seniors 65+
Sept. 2013
10. July 1, 2014 10www.pewinternet.org
These patterns of mobile ownership continue
with older age groups
September 2013 data
84%
29%
84%
21%
72%
10%
61%
5%
Cell phone (total) Smartphone
Ages 65-69 70-74 75-79 80 and older
11. 8
2
May 11 May 12 May 13
7/1/2014 www.pewinternet.org
42% of all adults own a tablet
25% of seniors own a tablet
Jan. 2014
We’re starting to see a
somewhat different story
with tablet ownership
12. As of early 2014, about as many seniors
own a tablet computer as a smartphone
July 1, 2014 12www.pewinternet.org
January 2014 data
92%
55%
75%
42%
32%
78%
22%
62%
25% 22%
Cell phone Smartphone Desktop/laptop Tablet E-reader
All adults Seniors 65+
13. 13
Internet users (79%)
are far more likely
than non-internet
users (48%) to say
that people without
internet access are
missing out on
information.
September 2013 data
Among seniors ages 65+
15. Thank you!
Kathryn Zickuhr
Research Associate
kzickuhr@pewresearch.org
Pew Research Center
pewresearch.org
pewresearch.org/internet
March 26, 2014
Presented to CTIA-The Wireless Association
@kzickuhr | @pewinternet | @pewresearch
Notas do Editor
Translation: We’re the public opinion, “just the facts”, non-advocacy, non-policy part of the Pew universe.
In June 1995, 14% of American adults 18+ used the internet.
Just five years later in 2000, when this chart begins, half of adults were online.
Now, eight in ten adults use the internet, including almost six in ten adults 65+.
For reference:
Among seniors ages 65-69, 48% are men and 52% are women. After age 75, the population is 39% men, 60% women.
Additionally, among all seniors ages 65 and older, women make up 62% of those without a high school education; men make up a majority (54%) of college graduates.
Women make up 65% of those living in households earning less than $30,000 per year; Men make up 61% of those living in households earning at least $75,000 annually.
For reference:
Among seniors ages 65-69, 48% are men and 52% are women. After age 75, the population is 39% men, 60% women.
Additionally, among all seniors ages 65 and older, women make up 62% of those without a high school education; men make up a majority (54%) of college graduates.
Women make up 65% of those living in households earning less than $30,000 per year; Men make up 61% of those living in households earning at least $75,000 annually.
29% of seniors are living with a disability, handicap, or chronic disease that keeps them from participating fully in work, school, housework, or other activities.
Over three-quarters of seniors (77%) own a cell phone.
However, as of January 2014, as many (or more) seniors own a tablet computer (25%) as a smartphone (18/22%, depending on survey)
Among seniors, internet users (79%) are far more likely than non-internet users (48%) to say that people without internet access are missing out on information. SNS users: 85% / Smartphone users: 86% / All 65+: 66%
Just 18% of seniors say they would feel comfortable learning to use a new device (like a smartphone or tablet) on their own.