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The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs

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Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project

http://pewinternet.org/Presentations/2011/Jan/Entrepreneurship-Summit.aspx

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The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs United States Association for Small Business Entrepreneurship January 15, 2011 Hilton Head, S.C. Lee Rainie: Director, Pew Internet Project Email: [email_address]
Behold the idea of networked individualism Barry Wellman – University of Toronto ,[object Object],April 9, 2010
Big societal forces pushing us toward networked individualism (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big societal forces pushing us toward networked individualism (2) ,[object Object],[object Object],[object Object],[object Object]
Big societal forces pushing us toward networked individualism (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet and Broadband Revolution
 
70% 66%
Consequences for info ecosystem ,[object Object],Velocity Vibrance Valence / Relevance
Consequences for info ecosystem Explosion of creators and niches
Networked creators among internet users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wireless Connectivity Revolution
Cell phone owners – 85% adults 96% 90% 85% 58%
Mobile internet connectors – 57% adults 62% 59% 55%
New cell and wireless realities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
53% of adults own laptops – up from 30% in 2006 45% of adults own MP3 players – up from 11% in 2005 50% of adults own DVRs – up from 3% in 2002 42% of adults own game consoles 6% of adults own e-book readers - Kindle 5% of adults own tablet computer - iPad
Consequences for info ecosystem Anywhere Any device Presence Place Any time
Social Networking Revolution
 
Consequences for info ecosystem Social dashboard Pervasive awareness
So what for entrepreneurs? (1) They exist in a new creative ecology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what for entrepreneurs? (2) They exist in a networked media ecology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand new marketing and sales environment
So what for entrepreneurs (3) Social networks play a more important role for marketing and sales ,[object Object],[object Object],[object Object]
Queries??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why good social networks (and social networking) matter ,[object Object],[object Object],[object Object],[object Object]
Upheaval – 1 Gadgets and interfaces
Changes underway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are hot future gadgets evident now? October 22, 2010 July 9, 2010 Hot gadgets and apps that will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators. 81% experts The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise. 16% experts
Upheaval – 2 The metaverse
The virtual world merges with real world ,[object Object],[object Object],[object Object],[object Object],[object Object]
Upheaval – 3 The exaflood
Age of big data and “the internet of things” – 50 billion connected devices by 2020? ,[object Object],[object Object],[object Object]
Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object]

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The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs

  • 1. The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs United States Association for Small Business Entrepreneurship January 15, 2011 Hilton Head, S.C. Lee Rainie: Director, Pew Internet Project Email: [email_address]
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  • 10. Consequences for info ecosystem Explosion of creators and niches
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  • 13. Cell phone owners – 85% adults 96% 90% 85% 58%
  • 14. Mobile internet connectors – 57% adults 62% 59% 55%
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  • 16. 53% of adults own laptops – up from 30% in 2006 45% of adults own MP3 players – up from 11% in 2005 50% of adults own DVRs – up from 3% in 2002 42% of adults own game consoles 6% of adults own e-book readers - Kindle 5% of adults own tablet computer - iPad
  • 17. Consequences for info ecosystem Anywhere Any device Presence Place Any time
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  • 20. Consequences for info ecosystem Social dashboard Pervasive awareness
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  • 26. Upheaval – 1 Gadgets and interfaces
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  • 28. Are hot future gadgets evident now? October 22, 2010 July 9, 2010 Hot gadgets and apps that will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators. 81% experts The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise. 16% experts
  • 29. Upheaval – 2 The metaverse
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  • 31. Upheaval – 3 The exaflood
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