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Eating, Thinking and Staying Active with New Media

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Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project

Mary Madden, Senior Research Specialist for the Pew Research Center's Internet & American Life Project, presented these slides to the Media-Smart Youth meeting at NIH on June 2, 2009. Her presentation discussed the integration of the internet into daily life and what this means for educational programs that seek to engage youth through new media.

TechnologyHealth & Medicine
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Eating, Thinking and Staying Active with New Media 6.02.09 Mary Madden Pew Internet & American Life Project Presented to: NICHD Media-Smart Youth Meeting
Who we are…
Where we live…
Watching the online audience grow ,[object Object],[object Object],[object Object],[object Object],[object Object]
Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 58% with broadband at home 82% own a cell phone =fast and mobile connections
Mobile access to the “cloud” 69% of online Americans have used “cloud computing” applications whose functionality is located on the web.
Youth of Today: Already Media-Smart?
Online activity pyramid: by generation The vast majority of online adults from all generations uses email and search engines. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. Generations Online in 2009 Basic online entertainment (online videos, playing games) E-commerce (online shopping, banking, and travel reservations) Research and information gathering (product research, news, health and religious information searches) Email and search Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use (instant messaging, visit SNS, read blogs)
Profiles: Switchboards for social life
Lesson #1: Get Creative ,[object Object],[object Object],[object Object]
Lesson #2: Start Conversations ,[object Object],[object Object],Teen content creators solicit feedback
Lesson #3: Reinforce Relationships ,[object Object],[object Object]
Lesson #4: Cultivate Semi-public Spaces ,[object Object],[object Object],Teens are skilled navigators of the semi-public Web
Eating with New Media
Sites to inspire: Yelp http://www.yelp.com
Thinking Critically with New Media
Sites to inspire: Keeping Score http://www.keepingscore.org
Staying Active with New Media
Sites to inspire: Cycle Kids http://www.cyclekids.org
Regroup and Rethink… ,[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Eating, Thinking and Staying Active with New Media

  • 1. Eating, Thinking and Staying Active with New Media 6.02.09 Mary Madden Pew Internet & American Life Project Presented to: NICHD Media-Smart Youth Meeting
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  • 5. Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 58% with broadband at home 82% own a cell phone =fast and mobile connections
  • 6. Mobile access to the “cloud” 69% of online Americans have used “cloud computing” applications whose functionality is located on the web.
  • 7. Youth of Today: Already Media-Smart?
  • 8. Online activity pyramid: by generation The vast majority of online adults from all generations uses email and search engines. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. Generations Online in 2009 Basic online entertainment (online videos, playing games) E-commerce (online shopping, banking, and travel reservations) Research and information gathering (product research, news, health and religious information searches) Email and search Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use (instant messaging, visit SNS, read blogs)
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  • 15. Sites to inspire: Yelp http://www.yelp.com
  • 17. Sites to inspire: Keeping Score http://www.keepingscore.org
  • 18. Staying Active with New Media
  • 19. Sites to inspire: Cycle Kids http://www.cyclekids.org
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