COMPANY
CREDENTIALS
August, 2012

Agenda
 About us
 SMP management
 Key Services & Expertise
 Why collaborate with us
 References
 System of co-operation
 Summary
 Contact

About us
 We are an experienced marketing team
of experts with more than ten years
experience of work for
 international companies, PR,
advertising, research and digital
agencies.
 By this fact we can offer multi-branch
approach to solving integrated marketing
projects.
 SMP has the necessary background
for comprehensive realization of
your projects as one stop shop.

SMP management
 PhDr.Petr Frey, MBA  Ing.Miroslav Oupic
 Managing Partner & Consultant  Head of Research & Dtb dep.
 Work for important communication  Work for two important Czech
groups: BBDO, Lowe, Draft, FCB research agencies: Incoma Research
 He was awarded from Czech Marketing and Factum Invenio
Association on Marketer of the Year
Awards  He provides a Marketing and Social
 A member of international jury media monitoring, Consumer
(IMC Awards, Caples Awards) Insight, testing of new strategies
 He creates an innovation concepts and  His clients: SAZKA, Electrolux, Vitar,
strategies and leads SMP project teams Ryor, POS Media, Reserved…
 His clients: T-Mobile, Nestlé, RE/MAX,
Tesco, Electrolux Professional, UPC,
Thomson…

Key Expertise & Services
Integrated Publicity Consulting &
marketing Management Lectoring
B2B
Research &
Community Training
Strategy
Building
Company
Media Marketing
Touch
Relations Consulting
points

INTEGRATED MARKETING

Integrated Marketing
 Nothing works well in isolation. That’s why a fully
integrated marketing strategy, creating a variety of
touch points and experiences, is often seen as best
practice.
 We are ready to prepare for you a tailor made
integrated marketing strategy and mix of tools and
techniques for your contemporary B2B communication.

PUBLICITY MANAGEMENT

Publicity Management (PM)
 We live in a world where the traditional channels and
online channels have become fully integrated.
 Every newspaper and broadcaster has a website. Many
popular bloggers also contribute to newspaper articles.
 We can help you craft your message and tell your story
across media.
 We can also get you on the right channels by approved
publicity strategy.
 PM is the polite way to invite prospects in to learn, grow
their business, and establish relationships of lasting value.

B2B Community building
 What we can offer in this field
 Community building.
 Connecting with customers, prospects, peers, and potential
referrers. This is a daily activity.
 Brand monitoring.
 Scouring the social networks for mentions of your company and
products. Also a daily activity.
 Engagement.
 Listening to your communities, responding, reaching out with
interactive messaging. Another daily activity, best done in real
time.

B2B Community building
 Content sharing.
 Writing, publishing, and sometimes
scheduling content with links to
strategic blog posts and web pages.
This can be done on a monthly basis.
 Social network maintenance.
 Keeping your communities free of
spammers, updating content, adding
applications, etc. Best done on a
weekly or monthly basis.

CONSULTING & LECTORING

Lectoring
All parts of business are dramatically changing during this
era. That is the reason why we offer an education
of company employees.
 We provide lectures, trainings and webinars of particular
topics or all-day workshops which give an comprehensive
survey to your employees.
 We provide:
 Identification of company training needs.
 Creating a training plan.
 Consultation for management.
 Coaching of marketing and sales staff.

Lectoring
 Favourite trainings:
 Internet and social marketing
 Publicity training
 Database management and CRM
 Sales skills
 Time management
 Creation of sales and marketing
strategies
 Marketing planning
 New trends of marketing communication
 Mobile marketing
 Other tailor made topics by your needs.

Why collaborate with SMP ?
1. Experienced team of`marketing experts.
2. More than 10 years experience in
marketing, advertising and marketing
research.
3. Integrated solutions and searching of
function solution without
compromises.
4. Professional knowledge for your
competition advantage.
5. Pleasant people!

References

System of co-operation
1. To put together an expert team for your project
 Strategy, Digital, Content, PR, Social media…
2. Developing a plan and schedule of activity
Current, Medium-term, Long-term
3. Creation of proposals, consulting, executing, supervising
and monitoring
4. Remuneration
Flat fee + success fee
strategy, project conceptions, consulting, social media
Production costs
e.g. research, print, programming, media buing…

Contact
 SMP
Shopper Marketing Prague, s.r.o.
Koněvova 2660/141,
Praha 3, 130 83
Czech Republic
 E-mail a web:
office@smprague.cz
www.smprague.cz